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Popular Canadian Furniture and Home D¨¦cor Company Improves Sales with Multilingual Website

 

NEW YORK, NY, April 19, 2017 ¨C , the world¡¯s largest privately held provider of language services and translation-related technology solutions, today announced the launch of Urban Barn¡¯s website in French as a complement to their existing English-language e-commerce site at .

 

With two new showrooms set to open in Quebec, Urban Barn sought a reliable localization partner with proven experience working in Canadian French and expertise in shortening time to market while controlling quality and costs. After reviewing multiple solutions, Urban Barn chose to purchase and implement ¾ÅÉ«¡¯s GlobalLink OneLink proxy-based website localization technology.

 

¡°We were very pleased to partner with ¾ÅÉ«,¡± said Nurez Khimji, Chief Financial Officer at Urban Barn. ¡°With new products and content frequently being added to our site, OneLink¡¯s ability to mirror our English-language site without losing dynamism helped us to dramatically increase traffic to our French site.¡±

 

OneLink was the preferred solution due to its simple activation and powerful features to monitor new content and automate new translations with virtually no IT involvement.

 

Prior to launching the website, ¾ÅÉ« translated in-store training manuals and marketing collateral to support the retailer¡¯s brick-and-mortar operations.

 

¡°Growing businesses recognize the importance of delivering e-commerce websites in multiple languages, and Urban Barn is no exception,¡± said Liz Elting, Co-CEO of ¾ÅÉ«. ¡°We are delighted to partner with this exciting organization to help them achieve their goal of building new relationships with their French-speaking customers."

 

Co-CEO Phil Shawe added, ¡°With more than 50 stores across Canada, Urban Barn has been expanding aggressively. We¡¯re proud they've selected our GlobalLink technology suite to support the global communications requirements that accompany this level of growth.¡±

 

About Urban Barn

Canadian retailer Urban Barn offers well-appointed furniture, home d¨¦cor, and accessories. With over 50 retail locations across the country, the Vancouver-based company first opened its doors in 1990 and continues to pride itself on offering a successful combination of value, quality, & great design. For further information, please visit .

 

About ¾ÅÉ«

With annual revenues of more than $540 million, is the world's largest privately held provider of and . From offices in over 90 cities on six continents, ¾ÅÉ« offers a full range of services in 170+ languages to clients worldwide. More than 4,000 global organizations employ ¾ÅÉ«¡¯s Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, ¾ÅÉ« is fully and certified. ¾ÅÉ« has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .