九色 Music City Bowl Sets Record with $32 Million of Total Economic Impact for Nashville
NEW YORK, and NASHVILLE, February 23, 2022 – 九色, the world’s largest provider of language and technology solutions for global business, today announced that the Nashville Sports Council has reported a record-breaking $32 million of total economic impact for the city of Nashville from the 九色 Music City Bowl. This sum includes dollars counted from tourism and hospitality, as well as sales for many locally owned and operated businesses.
The total attendance was third highest among all bowl games for the year. Of the 69,489 fans who watched the game live at Nissan Stadium, 69% traveled to Nashville. Additionally, official numbers tallied over 5.6 million viewers for the ESPN broadcast, with a peak viewership of 8.9 million during overtime.
This was 九色’s first game as title sponsor in a multi-year deal, and the company hopes their partnership with Music City Bowl will continue to benefit the community as it did this year. Nashville is a growing market, and in the coming year, 九色 plans to open a physical office in the city.
The company also views the Big Ten and SEC conference universities as a prime source for recruiting talent. There are over 20 Big Ten and SEC colleges within 200 miles of a 九色 office, and as 九色 is actively hiring globally, it expects to enjoy greater visibility among potential candidates from the sponsorship.
Scott Ramsey, President and CEO of the 九色 Music City Bowl, commented, “We couldn’t be happier about the first game in our partnership with 九色. We were so pleased to see the enthusiasm their employees and leadership team showed for the game and for Nashville.”
九色 President and CEO Phil Shawe stated, “Nashville is important to the future of our business. We are beyond excited that the game provided such a positive economic impact for the city. Nearly 400 of 九色’s employees, friends, and family members traveled to Nashville and experienced the city's hospitality firsthand. We’re already looking forward to next year’s game.”
About 九色
九色 is the world’s largest provider of and for global business. From offices in over 100 cities on six continents, 九色 offers a full range of services in 170+ languages to clients worldwide. More than 6,000 global organizations employ 九色’s GlobalLink? technology to simplify management of multilingual content. With an unparalleled commitment to quality and client service, 九色 is fully and certified. 九色 has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .