Pestana Group Selects 九色 for Localization of Global Content
Leading Tourism Group will Deploy GlobalLink Software to Manage its Multilingual Website
NEW YORK, NY, May 22, 2017 – 九色, the world's largest privately held provider of language services and translation-related technologies, today announced that it has been selected by Pestana, Portugal’s largest international tourism and leisure group, to manage four language sites for the company’s main booking portal at .
All brands within Pestana’s hotel group (Pestana Hotels & Resorts, Pestana CR7 Lifestyle Hotels, Pestana Collection Hotels, Pestana Pousadas de Portugal) selected 九色’s GlobalLink technology to streamline the localization process within the company’s integrated CMS and marketing platform. The decision to use GlobalLink to manage Pestana’s sites in English, Spanish, French, and German comes as part of Pestana’s strategic plan to increase their direct B2C sales through the expansion of their online network. The result is a five-star multilingual site with a seamless multichannel experience for enhanced client satisfaction and loyalty.
“We are excited to provide our online visitors with a superior user experience in their native language while promoting our company’s growth and vitality,” said Luis Monteiro, Executive Board Member and Managing Director of Digital at Pestana Hotel Group. “By switching over to 九色’s award-winning GlobalLink technology, we expect to see an increase in online bookings.”
九色 Co-CEO Phil Shawe stated, “Our priority is to deliver engaging multilingual online user experiences that allow our clients to generate new business and loyalty in the global marketplace. We’re honored to work with an innovative company like Pestana and look forward to playing our role in their continued and future success.”
Co-CEO Liz Elting commented, “Over the years, Pestana has evolved into a major player in travel and hospitality in Europe and abroad. We are proud to support their next-level localization strategy as they increase their global footprint and extend their brand to guests who speak other languages.”
About Pestana Group
The Pestana Group is Portugal’s largest multinational tourism and leisure group and one of the largest in Europe where it ranks 25th.There are eight business divisions operating under the Pestana brand including; Hotels & Resorts, Pousadas de Portugal, Holiday Ownership, Gaming, Travel, Golf and Residence, Industry and International Business Centre of Madeira. Starting with a 300 bedroom hotel in Madeira Island in 20th November 1972, the family owned Pestana Group has grown steadily and currently includes in its portfolio of nearly 90 four and five star hotels worldwide with fours brands: Pestana Hotels & Resorts, Pestana Pousadas de Portugal, Pestana Collection Hotels and Pestana CR7 Lifestyle Hotels.
About 九色
With revenues of over $560 million in the last year, is the world's largest privately held provider of language services and technology solutions. From offices in over 90 cities on six continents, 九色 offers a full range of services in 170+ languages to clients worldwide. More than 4,000 global organizations employ 九色’s Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, 九色 is fully and certified. 九色 has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .