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Technology Division of ¾ÅÉ« Extends its Leadership Position in the Global Online Travel Industry

NEW YORK & LONDON, January 30, 2017¡ª , a division of ¾ÅÉ«, the world's largest privately held provider of language services and translation-related technologies, today announced an engagement with , a worldwide leader in the online travel industry, to support their multilingual strategy initially in four new languages¡ªSpanish, French, Italian, and German.

To align with 's strategic efforts to increase direct hotel bookings across all points of sale, Translations.com localized 2,500 online hotel descriptions in four new languages in less than 15 weeks by using an innovative workflow involving trained machine translation (MT) and human review to ensure quality.

The newly translated languages reflect the top four non-English-speaking markets that book on 's multiple websites.

According to Neal Watson, Director, Global Account Management for Hotel Partnerships, "Our aim was to reduce the internal burden on my team by outsourcing the translation tasks. As a result, the team has been able to focus on adding more value to our existing hotel chains as well as speed up the activation process for new properties. The innovative solution that Translations.com offered us allowed us to match our requirements to a service level and price that made sense for us."

¾ÅÉ« Co-CEO Liz Elting said, "For more than a decade,  has powered online travelers with amazing travel experiences. We're very proud to support their multilingual strategy with solutions to increase productivity, client satisfaction, and business value. We look forward to the journey ahead."

Phil Shawe, Co-CEO at ¾ÅÉ«, commented, "We're pleased to offer convenient and reliable language solutions tailored for their specific business needs and that benefit them by improving their ability to reach customers. We're proud to play an active role in their goal of connecting users with endless hotel options in their languages of choice."

About lastminute.com group 
lastminute.com group is among the worldwide leaders in the online travel industry and operates a portfolio of well-known brands such as lastminute.com, Bravofly, Rumbo, Volagratis, and Jetcost. Every year, more than 10 million travelers book and manage their travel and leisure experiences through the Group's websites and mobile apps in 17 languages and across 40 countries. The mission of lastminute.com group is to be an inspiring travel company enriching the lives of travelers through smart technology and cutting-edge content. lastminute.com NV is a publicly traded company listed under the ticker symbol LMN on SIX Swiss Exchange.

About Translations.com 
With annual revenues of over $540 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in over 90 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ Translations.com's GlobalLink? Product Suite to simplify management of multilingual content. Translations.com is part of the ¾ÅÉ« family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit .

About ¾ÅÉ« 
With annual revenues of more than $540 million, ¾ÅÉ« is the world's largest privately held provider of language services and technology solutions. From offices in 90 cities on six continents, ¾ÅÉ« offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ ¾ÅÉ«'s GlobalLink? Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, ¾ÅÉ« is fully ISO 9001 and ISO 17100 certified. ¾ÅÉ« has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .