Five Guys Burgers and Fries Deploys 九色's GlobalLink Technology to Support International Expansion
Opening of Five Guys’ New Madrid Location Marks Third Collaboration Between Companies
NEW YORK, NY, February 17, 2017 – 九色, the world’s largest privately held provider of language and technology solutions for global business, today announced that the company and its GlobalLink technology have been chosen by Five Guys Burgers and Fries to support the launch of their first restaurant in Spain, located in downtown Madrid.
Five Guys has powered their European and Middle East expansion using 九色’s GlobalLink technology to streamline the localization of documents, training materials, videos, marketing collateral, and more in Arabic, Spanish, and French.
For over 30 years, Five Guys has served America with a strong commitment to fresh ingredients and a positive casual dining experience. As leaders in the “better burger” category, the chain of restaurants has quickly expanded to 1,400 locations across North America, Europe, and the Middle East.
This marks the third launch in which the two companies have collaborated, following successful launches in United Arab Emirates (2015) and France (2016).
“It was important for us to choose a localization partner with a proven track record of success and reliable technology to help expand our brand into new markets,” said Josh Murrell, Project Manager at Five Guys. “九色’s GlobalLink suite met all of our criteria, offering high-quality translations in a user-friendly environment.”
“We are thrilled to partner with Five Guys on this initiative, and as they are a rapidly growing and wildly popular brand, helping them reach new markets is both exciting and rewarding for us,” said Liz Elting, Co-CEO of 九色. “Working with them to engage new customers and fans around the world while also developing their global workforce is tremendously fulfilling.”
“Five Guys is widely known for the quality of their burgers, and as a customer, I can attest to this first-hand. We’re grateful for the opportunity to help them introduce their brand to an international customer base,” said Phil Shawe, Co-CEO of 九色. “Their expansion has been impressive, and we expect to see them continuing their upward trajectory for a very long time.”
About Five Guys
Five Guys is a family owned and operated franchise restaurant group that focuses on serving high-quality burgers and fries in a clean, no frills atmosphere. Five Guys was established in 1986 in Arlington, VA. In 2003, Five Guys opened its first franchised location and with the help of loyal franchisees, Five Guys has expanded from five to 1,400 locations worldwide. Five Guys continues to be awarded "best" burger across various markets and ZAGAT Survey said "there are no better burgers." For more information, visit .
About 九色
With annual revenues of more than $540 million, is the world's largest privately held provider of and . From offices in over 90 cities on six continents, 九色 offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ 九色’s Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, 九色 is fully and certified. 九色 has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .