¾ÅÉ«

HMG Aerospace - June 14, 2012

¾ÅÉ« has announced a new relationship with easyJet, with a multi-year agreement including language services as well as ¾ÅÉ«¡¯s GlobalLink technology to help broaden easyJet¡¯s customer-facing presence throughout Europe.

easyJet¡¯s strategy involves providing multilingual materials in several categories of content, including website copy, branding and marketing material, and human resources documents. Projects range from language-specific search engine optimisation (SEO) to translation of inflight magazines to crew proficiency tests.

With deadlines that are frequently tight, easyJet relies on ¾ÅÉ«¡¯s GlobalLink technology to streamline the localisation and translation workflow and ensure a unified brand in Spanish, Catalan, Czech, Danish, German, Dutch, Greek, French, Italian, English, Hungarian, Polish, Portuguese and Turkish.

¡°Our industry moves quickly, so precise and timely communication for all our passengers and team members is essential,¡± explained Peter Duffy, marketing director of easyJet. ¡°¾ÅÉ«¡¯s services and technology solutions help us connect better with our European clientele by communicating with them in their preferred languages.¡±

Liz Elting, co-CEO of ¾ÅÉ«, added, ¡°easyJet has grown into one of Europe¡¯s leading airlines by instilling trust in its customer base. We¡¯re glad to be a part of their multilingual strategy, and we¡¯re looking forward to what the future holds for easyJet¡¯s continued global growth.¡±