/ en Fri, 28 Apr 23 11:20:39 -0400 /blog/6-tips-boosting-your-destinations-digital-marketing-strategy-2023 <span class="field field--name-title field--type-string field--label-hidden">6 Tips for Boosting Your Destination's Digital Marketing Strategy in 2023</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-04-28T11:20:39-04:00" title="Friday, April 28, 2023 - 11:20" class="datetime">Fri, 04/28/2023 - 11:20</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-166390" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/6-tips-boosting-your-destinations-digital-marketing-strategy-2023"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1121" height="700" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/lulu-blog-header.png?itok=NlLO8w3s 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1121" height="700" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/lulu-blog-header.png?itok=N64x80R4 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="480" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/lulu-blog-header.png?itok=Z8TJZeBK 1x"/> <img loading="eager" width="1121" height="700" alt="travel-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/lulu-blog-header.png?itok=NlLO8w3s" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-166393" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-166392" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">If you're a <a href="/industries/travel-hospitality/destination-marketing-tourism-boards">tourism board or destination</a>, you know that competition is fierce, and the digital world is constantly changing. With so many destinations vying for the attention of travelers, it's essential to have a robust digital marketing strategy to attract and retain visitors. In this blog post, we'll share six tips that will help you maximize your digital marketing efforts and stand out in 2023.</p> <h3 class="text-align-left">#1 Embrace Personalization</h3> <p class="text-align-left">Personalization is the key to successful digital marketing in 2023. With so much noise and clutter on social media, travelers want to see content that speaks to them directly. <a href="https://www.hospitalitynet.org/opinion/4114849.html">By leveraging user data</a>, you can create tailored experiences that match the interests and preferences of your target audience. Use retargeting campaigns to remind potential visitors of your destination and offer them customized deals that align with their interests.</p> <h3 class="text-align-left">#2 Leverage User-Generated Content</h3> <p class="text-align-left">In the age of social media, <a href="https://ecommercefastlane.com/how-user-generated-content-ugc-is-evolving-travel-marketing-in-2023/">user-generated content</a> has become a powerful tool for promoting destinations. Travelers love sharing their experiences on social media, and by leveraging their content, you can create a sense of authenticity and trust with your target audience. Encourage travelers to share their photos and stories with branded hashtags, and then repost the best content on your own social media channels.</p> <h3 class="text-align-left">#3 Prioritize Video Content</h3> <p class="text-align-left">Video content has become king in digital marketing. The tourism industry is no exception, with <a href="https://rto9.ca/wp-content/uploads/2023/02/Winter-Edition-Newsletter-Feburary-2.pdf">63% of potential travelers relying</a> on videos to help them decide where to visit and what to do when they arrive. Videos offer a dynamic and immersive way to showcase your destination, and they can be shared across multiple platforms, including social media, YouTube, and your website. Consider investing in high-quality drone footage, virtual tours, and short-form videos that showcase your destination's unique features.</p> <h3 class="text-align-left">#4 Optimize Your Website for Search Engine Optimization (SEO)</h3> <p class="text-align-left">SEO is essential for any digital marketing strategy, and the tourism industry is no exception. Your website is often the first point of contact for potential visitors, and you need to make sure it's optimized for search engines. Conduct keyword research to understand the terms your audience is searching for, and then optimize your website's content, meta descriptions, and alt tags accordingly. For international markets, it’s incredibly important to ensure that you’re <a href="/blog/why-travel-brands-should-never-translate-keywords-instead-do-international-keyword-research">not directly translating your keywords</a> but instead creating them from scratch in language.</p> <h3 class="text-align-left">#5 Collaborate with Influencers</h3> <p class="text-align-left"><a href="https://www.8020comms.com/travel-influencer-stocktake-influencer-marketings-transformative-impact-on-travel-and-tourism/">Influencer marketing</a> has become a powerful tool for promoting destinations, and it's a trend that's not going away any time soon. Collaborating with influencers can help you reach new audiences, build brand awareness, and drive traffic to your website. Identify influencers who align with your destination's values and audience, and then work with them to create authentic content that showcases your destination.</p> <h3 class="text-align-left">#6 Offer Multilingual Content</h3> <p class="text-align-left">In today's global market, <a href="/industries/travel-hospitality/destination-marketing-tourism-boards">multilingual content is essential</a> for tourism boards. By offering content in multiple languages and ensuring your website is available in the languages of your target markets, you can attract more visitors and make them feel welcome. You can also offer translated brochures, maps, and other promotional materials to ensure that visitors have all the information they need to plan their trip.</p> <h3 class="text-align-left">Conclusion</h3> <p class="text-align-left">By embracing personalization, user-generated content, video content, SEO, influencer marketing, and multilingual content, you can maximize your digital marketing efforts and stand out in 2023. With these tips, you'll be able to create a robust digital marketing strategy that drives traffic, builds brand awareness, and engages your target audience.</p> <p class="text-align-left">If you want to learn more about how we can help put your destination in front of potential travelers all over the world, <a href="/contact">get in touch today</a>.</p> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Lulu Jones</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Vertical Marketing Manager</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-tips" hreflang="en">Travel Tips</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Fri, 28 Apr 2023 15:20:39 +0000 jpressman 32526 at /blog/generation-travel-part-2 <span class="field field--name-title field--type-string field--label-hidden">Generation Travel: Part 2</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>admin</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2019-03-05T09:57:17-05:00" title="Tuesday, March 5, 2019 - 09:57" class="datetime">Tue, 03/05/2019 - 09:57</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-3883" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/generation-travel-part-2"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Generation%20Travel%20Part%202.jpg?itok=Zklp73gn 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Generation%20Travel%20Part%202.jpg?itok=IavvLtDX 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="401" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Generation%20Travel%20Part%202.jpg?itok=vWqDgVIf 1x"/> <img loading="eager" width="1200" height="627" alt="Generation Travel Part 2" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Generation%20Travel%20Part%202.jpg?itok=Zklp73gn" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-3881" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-3882" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Serving the needs of current customers is a primary focus for travel companies, but the oncoming wave of travelers will bring a new set of challenges with different preferences, tendencies, and trends. </p> <p>We’ve partnered with VICE Media to identify who these travelers are and what’s most important to them. In <a href="/blog/generation-travel-part-1" target="_blank" rel="Generation Travel: Part 1">Generation Travel: Part 1</a> we discussed millennial travel behavior. In Part 2, we'll dig deeper into the next generation of travelers and discuss how to uncover emerging trends in the youth travel market.</p> <p><a href="http://www.transperfect.com/vice-future-travel-download-request" target="_blank"><img alt="generation travel: part 2" src="/images/TPT_VICE_GeneratonTravel_Infographic_2.png" /> </a></p> <p style="margin-top: 30px; margin-bottom: 10px; font-weight: 600;"><a href="http://www.transperfect.com/vice-future-travel-download-request" target="_blank">Click here</a> to download The Future of Travel full report</p> <style type="text/css"> .lead_img{ display:none; } .main_body img{ width: 100%; margin: 18px auto; margin-bottom: 1px; } .nobr{ white-space:nowrap; } .main_body{ margin-left: 2px !important; margin-right: 6px !important; } #content-area ol, #content-area ul { margin: 10px 0px 20px 0px !important; } #content-area ul { list-style-type: disc; list-style-position: inside; } #content-area ol { list-style-type: decimal; list-style-position: outside; } #content-area ul ul, #content-area ol ul { list-style-type: circle; list-style-position: outside; margin-left: 15px; } #content-area ol ol, #content-area ul ol { list-style-type: lower-latin; list-style-position: inside; margin-left: 15px; }</style> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The ¾ÅÉ« Travel & Hospitality Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> <div class="field__item"><a href="/blog/category/travel-tips" hreflang="en">Travel Tips</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Tue, 05 Mar 2019 14:57:17 +0000 admin 938 at /blog/generation-travel-part-1 <span class="field field--name-title field--type-string field--label-hidden">Generation Travel: Part 1</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>admin</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-07-12T17:38:39-04:00" title="Thursday, July 12, 2018 - 17:38" class="datetime">Thu, 07/12/2018 - 17:38</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-3775" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/generation-travel-part-1"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/generation-travel-cover-final2.jpg?itok=hnLedRHR 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/generation-travel-cover-final2.jpg?itok=rx9MkSjp 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="401" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/generation-travel-cover-final2.jpg?itok=N0bZGLsG 1x"/> <img loading="eager" width="1200" height="627" alt="generation-travel" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/generation-travel-cover-final2.jpg?itok=hnLedRHR" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-3773" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-3774" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Travel companies have long gathered data to help them better understand their customers’ travel preferences to tailor their services accordingly. But what about the next generation of customers? Where do they come from? What are they looking for? How do they book? It´s important to answer these questions now in order to be prepared for the future.</p> <p>We’ve partnered with VICE Media to identify who these travelers are and what’s most important to them. Here are a few interesting facts about the travel and booking habits of the next generation of travelers.</p> <p><a href="http://www.transperfect.com/vice-future-travel-download-request" target="_blank"><img alt="generation travel: part 1" src="/images/tpt_vice_generatontravel_infographic_1_whole.png" /> </a></p> <p style="margin-top: 30px; margin-bottom: 10px; font-weight: 600;"><a href="http://www.transperfect.com/vice-future-travel-download-request" target="_blank">Click here</a> to download The Future of Travel full report</p> <style type="text/css"> .lead_img{ display:none; } .main_body img{ width: 100%; margin: 18px auto; margin-bottom: 1px; } .nobr{ white-space:nowrap; } .main_body{ margin-left: 2px !important; margin-right: 6px !important; } #content-area ol, #content-area ul { margin: 10px 0px 20px 0px !important; } #content-area ul { list-style-type: disc; list-style-position: inside; } #content-area ol { list-style-type: decimal; list-style-position: outside; } #content-area ul ul, #content-area ol ul { list-style-type: circle; list-style-position: outside; margin-left: 15px; } #content-area ol ol, #content-area ul ol { list-style-type: lower-latin; list-style-position: inside; margin-left: 15px; }</style> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The ¾ÅÉ« Travel & Hospitality Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> <div class="field__item"><a href="/blog/category/travel-tips" hreflang="en">Travel Tips</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Thu, 12 Jul 2018 21:38:39 +0000 admin 909 at