Media & Entertainment

The European Accessibility Act 2025: Why It Matters & How to Get Ready

tanvi.channe — Wed, 02 Apr 2025 07:26:50 +0000

The European Accessibility Act 2025: Why It Matters & How to Get Ready tanvi.channe Wed, 04/02/2025 - 03:26

Webinars

Aaron Campbell and Sean McCurry from ��ɫ are joined by Valerie Kenyon and Olivier Swain from Hogan Lovells to discuss the up coming 2025 European Accessibility Act.

This webinar covers:

Understanding the EU Accessibility Act – What the law requires and who it impacts.
Why It Matters – Legal risks, compliance obligations, and potential penalties.
How Businesses Are Preparing – Insights from successfully navigating the changes.
How We Can Help – Strategies and solutions for achieving compliance efficiently.
Key actions you need to take now to be ready by June 2025.
Live Q&A – Get expert answers to your most pressing questions.

Media & Entertainment

The 2025 European Accessibility Act: What it means for the media and entertainment industry

juan.gonzalez — Thu, 30 Jan 2025 17:46:01 +0000

The 2025 European Accessibility Act: What it means for the media and entertainment industry juan.gonzalez Thu, 01/30/2025 - 12:46

Webinars

��ɫ Media’s own Ola Kroon and Sevan Nazarian are joined by Dr. Matthias Grundmann of Brehm & Von Moers law firm to discuss the 2025 European Accessibility Act and what it means for the media and entertainment industry.

This webinar covers:

What is the act and what does it actually mean for the media and entertainment sector?
Why does accessibility matter and how can it impact your business positively?
Legal implications of the act
Real life examples and best practices

Media & Entertainment

Emerging Markets and Opportunities for Media Localization

jpressman — Wed, 19 Jun 2024 13:00:00 +0000

Emerging Markets and Opportunities for Media Localization jpressman Wed, 06/19/2024 - 09:00

Blog

Media is more available to more people than ever before. The demand for media localization services is rising mainly due to OTT providers, especially in emerging markets. As these markets continue to grow and develop, there is an increasing need for content to be adapted to local languages and cultures to reach a wider audience. This presents an excellent opportunity for media localization service providers to expand their reach and tap into new markets.

Hurdles of Globalizing Media Content

Emerging markets, such as those in Asia, Latin America, and Africa, are experiencing rapid economic growth and technological advancements. As a result, there is a growing middle class with disposable income eager to consume media content. However, language barriers often prevent them from accessing and enjoying content originally produced in English or other dominant languages.

This is where media localization services come in. These services involve translating and adapting content, such as movies, TV shows, video games, and advertising, to suit the linguistic and cultural preferences of the target audience. This can include dubbing, subtitling, voice-overs, and cultural adaptation, among other techniques.

A significant challenge in providing media localization services in emerging markets is the diversity of languages and cultures within each market. For instance, India has over 20 official languages and numerous dialects, making it a complex market to navigate. Service providers must possess a deep understanding of the local language and culture to adapt content for the target audience effectively. At ��ɫ Media, we pride ourselves on our cultural and linguistic expertise, enabling us to navigate these challenges with ease.

Another challenge is the need for high-quality localization services at an affordable cost. Many emerging markets have price-sensitive consumers, so companies that want to provide a form of localization must balance offering competitive pricing and maintaining high standards.

Benefits of Worldwide Media

Despite the challenges, the potential for growth and success in emerging markets is immense. As more and more content creators and distributors look to expand their reach, the demand for localization services will only continue to surge. By establishing a robust presence in these markets, service providers can position themselves for long-term success and substantial growth.

Emerging markets hold immense potential for media owners. By extending their services to these markets, they can assist content creators and distributors in reaching a broader audience and boosting their revenue. While there are obstacles, the prospects for expansion and success in these markets are undeniable. As the demand for localized content escalates, service providers that can effectively cater to the needs of emerging markets will be in a prime position for success in the global media industry.

��ɫ Media stands out in the market with its comprehensive range of localization services. From dubbing to subtitles, captions, and post-production, we cover it all in 200 languages. Our unique selling point is our multi-platform delivery, supported by our cloud-based exclusive technology. To explore our offerings, visit transperfect.com/media or reach out to us at media@transperfect.com.

By Mark Ventresca - ��ɫ Media

Media & Entertainment

Technology Trends in Audio and Video Localization

muna.abdulkader — Tue, 16 Apr 2024 18:32:40 +0000

Technology Trends in Audio and Video Localization muna.abdulkader Tue, 04/16/2024 - 14:32

Blog

The demand for audio and video localization is rising in today's globalized world. As technology continues to advance, new trends are emerging in the field, making it easier and more efficient to reach a global audience. In this blog, we will explore some of the latest technology trends in audio and video localization and how they shape the industry.

1. Artificial Intelligence and Machine Learning

One of the most significant trends in audio and video localization is artificial intelligence (AI) and machine learning. These technologies are being used to automate the localization process, making it faster and more accurate. For instance, AI and machine learning can transcribe and translate audio and video content in real time, significantly reducing the time and effort required for these tasks. They can also identify and remove background noise or other unwanted elements, enhancing the quality of the localized content.

2. Speech Recognition and Natural Language Processing

Another significant audio and video localization trend is speech recognition and natural language processing. These technologies are making it easier to transcribe and translate spoken content, as well as to generate natural-sounding subtitles and dubbing. This is particularly important for languages with complex grammar and syntax, where traditional translation methods may be less effective.

3. Cloud-Based Localization Platforms

Cloud-based localization platforms are rapidly gaining popularity in the audio and video localization industry. These platforms offer a user-friendly interface and seamless collaboration between translators, voice actors, and other stakeholders. They also provide a secure and efficient way to store and manage large volumes of audio and video content. With cloud-based platforms, distributing localized content to different markets and tracking its performance has never been easier, giving you peace of mind about the management of your content.

4. Virtual and Augmented Reality Localization

As virtual and augmented reality technologies continue to gain momentum, the demand for localization in these mediums is also on the rise. This includes translating and adapting audio and video content for VR and AR experiences, and providing subtitles and dubbing for immersive storytelling. The localization in virtual and augmented reality presents unique challenges, such as adapting to the 3D environment and ensuring a seamless user experience. However, it also opens up exciting opportunities for innovation and creativity, making it a thrilling frontier for the localization industry.

5. Quality Assurance and Testing Tools

Using quality assurance and testing tools is another significant audio and video localization trend. These tools help ensure the accuracy and consistency of localized content and identify and fix any potential issues before the content is released. For example, there are tools that can automatically check the timing and synchronization of subtitles with the video, ensuring a seamless viewing experience. There are also tools that can detect and correct grammatical errors in translated content, improving its quality. This is particularly important in the fast-paced world of digital media, where mistakes can quickly go viral and damage a brand's reputation.

6. GlobalLink Media

��ɫ Media's GlobalLink Media Suite is a cloud-based localization platform designed specifically for audio and video content. It offers features such as automated transcription and translation, speech recognition, natural language processing, and quality assurance tools to ensure the accuracy and consistency of localized content. The platform also provides a user-friendly interface for collaboration between translators, voice actors, and other stakeholders, as well as secure storage and management of large volumes of content. Overall, GlobalLink Media Suite is a comprehensive solution for audio and video localization that can help content creators reach a global audience more efficiently and effectively.

In conclusion, technology is crucial in shaping the future of audio and video localization. From AI and machine learning to cloud-based platforms and virtual reality, these trends make it easier for content creators to reach a global audience with localized audio and video content. As technology evolves, we can expect even more exciting audio and video localization developments. I encourage you to explore these trends further and consider how you can implement them in your own work to stay ahead in this rapidly evolving industry.

To learn more about media technology trends, AI solutions or media localization services – reach out to media@transperfect.com.

Mark Ventresca

��ɫ Media Team

Media & Entertainment

Subtitling vs. Dubbing: Navigating the Pros and Cons in Media Localization

muna.abdulkader — Wed, 27 Mar 2024 13:00:00 +0000

Subtitling vs. Dubbing: Navigating the Pros and Cons in Media Localization muna.abdulkader Wed, 03/27/2024 - 09:00

Blog

In today’s world, we are more globally interconnected than ever before. The demand for international content has skyrocketed, prompting the need for effective media localization. Among the key considerations in this process are the methods of translation, or how your audience will digest your media content, and whether subtitling, dubbing, or both are necessary. Both techniques aim to break language barriers, but each comes with its own set of pros and cons.

Let’s explore the intricacies of subtitling and dubbing, delving into the advantages and disadvantages of each to help you make an informed decision for your media localization strategy.

Subtitling: Pros and Cons

Pros:

1. Preservation of Original Voice and Intention:

Subtitling maintains the authenticity of the original audio by preserving the original voices of the actors. This helps in conveying the nuances of emotions, tone, and cultural aspects as intended by the filmmakers or content creators.

2. Cost-Effectiveness:

Subtitling is generally more budget-friendly compared to dubbing as the process just involves translating the script and syncing it with the original audio. At times, transcreation is needed (adapting vocabulary to a specific region or country), but with subtitles, adaptations can be swapped faster than dubbing, which requires re-recording voices.

3. Accessibility:

Subtitles can allow viewers from around the world to experience a piece of content through translated text. They can also be formatted to provide descriptions of other sounds in addition to translated dialog for the deaf and hard of hearing.

Cons:

1. Multitasking for Viewers:

Subtitles require viewers to read while watching, which can be challenging for some audiences and certain types of content. This can result in missed visual elements or nuances in the performances as viewers split their attention between reading and watching.

2. Barriers to Understanding

While subtitles break the language barrier to a certain extent, they may still pose a challenge for those who struggle with reading or have visual impairments, limiting accessibility for a broader audience. There are specific types of subtitles or captions that can help enhance accessibility for viewers.

3. Space Constraints:

Subtitles often have limited space on the screen, making it challenging to convey longer sentences or complex dialogue effectively. This can lead to condensed translations that may not fully capture the original meaning.

Dubbing: Pros and Cons

Pros:

1. Seamless Viewing Experience:

Dubbing provides a seamless viewing experience as viewers can focus solely on the visuals without the distraction of reading subtitles. This is especially beneficial for action-packed scenes where reading may cause a disconnect.

2. Enhanced Accessibility:

Dubbing caters to a broader audience, including those who may struggle with reading or have visual impairments. Delivering content in a viewer's spoken native language eliminates barriers to understanding more effectively.

3. Cultural Adaptation and Tone:

Dubbing allows for cultural adaptation by incorporating regional accents, colloquialisms, and references, enhancing the relatability of the content for diverse audiences around the world.

Cons:

1. Loss of Original Voice:

Dubbing involves replacing the original voices with those of local actors. This can lead to a loss of the original voice performances and, at times, alter the emotional impact intended by the filmmakers. For example, a large portion of Tom Cruise’s films have had the same voice actors since the eighties to keep consistency, but not all talents may be available for each project.

2. Synchronization Challenges:

Achieving perfect synchronization between the dubbed voices and the lip movements of the actors can be a complex task. Poor synchronization and bad translation can result in a disjointed viewing experience, as we’ve seen with popular foreign series in the past few years.

3. Higher Production Costs:

Depending on the technology available, dubbing can require additional resources, such as hiring voice actors, sound engineers, and translators. Technology such as cloud-based recording management tools can help reduce the overall cost significantly but still outweighs the cost of subtitling.

Conclusion

In the ongoing debate between subtitling and dubbing, there is no one-size-fits-all solution. The choice between the two depends on various factors, including the target audience, budget constraints, and the desired level of authenticity. Subtitling maintains the original voice and intention but may pose challenges for some viewers, while dubbing offers a seamless experience at a higher cost and the potential loss of the original voice performances.

Ultimately, the key is to strike a balance that aligns with the goals of media localization and the preferences of the target audience. As the global appetite for diverse content continues to grow, the evolution of subtitling and dubbing techniques will likely play a crucial role in bridging linguistic gaps and fostering cross-cultural understanding in the realm of entertainment.

��ɫ Media’s teams are experts in advising per project on which tools are best for your content, the target audience, and cultural and technological factors. Learn more about our range of services and technologies to provide your next project with the global presence it deserves—with expert quality and competitive pricing. Learn more by emailing Media@transperfect.com or visiting www.transperfect.com/media.

Mark Ventresca

��ɫ Media Team

Media & Entertainment

Best Practices for Multilingual Closed Captioning

juan.gonzalez — Tue, 19 Mar 2024 14:27:13 +0000

Best Practices for Multilingual Closed Captioning juan.gonzalez Tue, 03/19/2024 - 10:27

Blog

Closed captions have become popular not only for those who are hard of hearing (HOH) or deaf, as initially intended. In the media and entertainment industry, closed captions differ from subtitles as they add more context to a scene, such as sounds and movements, and are not simply the verbal exchange between characters. In today's world, more and more viewers are utilizing subtitles and captions to better engage with film or video content. Fifty percent of Americans prefer using subtitles, and 80% of viewers are more likely to finish a video with subtitles.

In today's globalized world, businesses and content creators need to consider the needs of diverse audiences, including those who speak different languages. One way to ensure your content is accessible to a broader audience is by providing multilingual closed captions. Here are some best practices for implementing multilingual closed captioning:

Use Professional Translators:

Most languages cannot be directly translated word for word and retain the original meaning. Hiring professional translators fluent in the original language who understand a scene's context in the target language for closed captioning is essential. Professional linguists can help not only translate but also localize content while ensuring consistency and alignment with the visual context and cultural sensitivity in the translation.

Consider Regional Variations:

If your content is being translated into multiple languages, consider regional variations in vocabulary, grammar, and cultural references. It may be necessary to create different closed captioning tracks for different regions within a country.

Accuracy Test:

Test the captions for accuracy and readability before releasing content with multilingual closed captioning. This may involve having native speakers review the captions for linguistic and cultural appropriateness.

Stay Up-to-Date with Technology:

As technology evolves, so do the tools and platforms for closed captioning. Stay informed about the latest advancements in multilingual closed captioning technology to ensure your content is accessible to the broadest possible audience.

By following these best practices, businesses and content creators can ensure their content is accessible to diverse audiences. Providing multilingual closed captions enhances the user experience and demonstrates a commitment to inclusivity and diversity. As the world becomes increasingly interconnected, multilingual closed captioning will be crucial in making content accessible to a global audience.

To learn more about a variety of localization, subtitling, and captioning technology and services, reach out to one of our professionals by emailing media@transperfect.com or visiting transperfect.com/media.

Mark Ventresca

��ɫ Media Team

Media & Entertainment

Kidscreen Summit 2024: Navigating Uncertainty, AI Dilemmas, and Emerging Content Trends

jpressman — Thu, 29 Feb 2024 12:03:48 +0000

Kidscreen Summit 2024: Navigating Uncertainty, AI Dilemmas, and Emerging Content Trends jpressman Thu, 02/29/2024 - 07:03

Blog

��ɫ Media's team recently attended Kidscreen Summit 2024 in San Diego, California, which brought together industry players to discuss the challenges, innovations, and emerging trends in the ever-evolving landscape of children's content. Here is a recap of the key takeaways our team picked up at the event:

Industry Uncertainty and Exploring Alternatives

One prevailing theme throughout Kidscreen Summit 2024 was the palpable uncertainty in the industry. After many years of kids content being in high demand, we are seeing priorities shift at many of the major streamers, which is forcing kidco's to rethink strategy. The consensus among participants was the need to explore alternative solutions to trim expenses until the industry regains equilibrium.

Hybrid ��ɫ and Alternative Distribution

In pursuing cost-effectiveness, the industry expressed a keen interest in hybrid solutions. Many meetings explored how remote recording, AI, and alternative workflow options could help reduce expenditures. Additionally, there's a notable shift toward alternative distribution methods for content/IP, with platforms like YouTube, Roblox, podcasts, and social media gaining traction alongside traditional TV and streaming avenues.

AI for Kids’ Content: Balancing Innovation and Concerns

Despite multiple AI-focused sessions on the agenda, there was a lingering uncertainty about how AI would be embraced in the animation space for children. Key concerns included:

Safety: Ensuring the safety of children in the digital space is paramount. Participants emphasized the need for stringent measures to prevent generative AI or machine translation from introducing inappropriate content via misinterpretation or mistranslation.

Creative Intent: The heart of the kids' animation industry is creativity. The industry seeks assurance that AI will be harnessed to enhance the creative process, not replace or stifle the professionals' creativity.

Cost: The general uncertainty in the kids' animation industry mirrors the broader entertainment landscape. Big players are no longer as liberal with their purchases, prompting a need for cost-effective solutions and strategic planning.

Trends in Content: Science, Diversity, and Representation

Science Rules!

A notable trend observed at Kidscreen Summit 2024 was the shift toward science-based content. Bill Nye, the keynote speaker, highlighted the industry's increasing focus on content designed to inspire a love for science, encourage discovery, and showcase diversity in scientific subjects.

Diversity and Representation

Diversity took center stage at this year's event in terms of neurodiversity and racial representation. Content featuring neurodiverse and differently-abled characters garnered attention, reflecting a commitment to inclusivity. Discussions around maintaining diversity in translated versions of shows underscored the industry's dedication to authentic representation.

In conclusion, Kidscreen Summit 2024 provided a comprehensive snapshot of the challenges and opportunities facing the children's content industry. As the landscape evolves, the industry remains resilient, embracing innovation and prioritizing meaningful content that captivates and educates young audiences.

Looking for a partner to navigate your media content? Reach out to media@transperfect.com or visit transperfect.com/media to learn how we can partner for your next project today.

Danielle Merrihew

��ɫ Media Team

Media & Entertainment

Crucial Tips For A Successful Video Marketing Strategy

jpressman — Tue, 06 Feb 2024 18:05:28 +0000

Crucial Tips For A Successful Video Marketing Strategy jpressman Tue, 02/06/2024 - 13:05

Blog

Video marketing right now is in a hype stage. But that should not be the only reason for you to jump on the video marketing train. So, why should you do it then? Simple, videos help you transform your target audience into your clients. Thus it becomes an important part of your marketing mix. In order to get the most out of its potential, however, you need the right video marketing strategy.

How do you start with video advertising? We will help you through it with a Q&A

When it comes to a video marketing strategy, there are many things to consider. Questions about every stage of the entire process should be considered. Strategy is not just about optimizing single parts, it is about making the entire machine work. Thus, when considering your strategy for using videos in marketing, you should consider how the video connects to your current strategy, how it will be integrated, and how it can provide the most value for your business. These are just some examples of important factors. To help you on your journey, we created a short Q&A of the most important questions.

1. What topic should I make a video about?

A lot of companies ask themselves this question, which sometimes results in the easy way of just not making a video. But the answer is in front of you we don’t make videos about everything we want to explain but we make videos about what the client wants to hear.

The base of the video is to be customer-centric. But how are you supposed to know what client wants to hear?

Which questions are frequently asked?
What do clients say about their products, for example on events?
What do your salespeople hear about wishes, concerns from your prospects and customers?

With this you immediately create a list of topics that can be covered.

Imagine you have a wine shop, you know a lot about your products, but clients might want to hear something else, they might walk in and ask about all the new trends arriving. With that you have your first topic! “An explanatory video of this year’s new trends in the wine industry”

2. On which channels and with what frequency should I bring out my videos?

Do you spam and bombard your potential clients with one video on all channels? Answer is obviously no.

For example, on LinkedIn, your network might be looking for specific tips, your Facebook followers might be looking for some fun. Playing with your type of target should not be complicated.

A golden rule is to have a long fully made video and share short, specific scenes on your different channels, depending on the audience.

3. Subtitles or not?

Subtitles are always a good idea.

Because not everyone looks videos with the audio on
Because the message sticks better with the combo of image and text
And the major reason: because good subtitles give Google the chance to find text with your video and index it.

As we can see the last bullet has an impact on your company’s SEO

Now your asking yourself: but do video and SEO go together? Yes! If done the right way, great results can be expected. After all, YouTube belongs to Google, and Google can appreciate it best if you embed that neat YouTube video in a nice landing page. This is all achieved by having a perfectly optimized video on YouTube.

Good for your SEO’s

It is also good to know that subtitles can be used on Facebook, YouTube and LinkedIn!

4. Should I film myself or seek help of professionals?

Companies with lack of time and a bigger budget always opt for professionals if they don’t have an in-house department.

Professionals always do it better, that’s only normal since they are the specialists and will provide you with the best results!

Going back to the wine shop example, you are specialized in red, white, or even rose wines you might not be able to manage a camera, microphone and then on top of that editing everything.

For video producers their wines are the microphone, the camera and all that comes with it!

5. If I am in the video explaining, how should I behave?

Don’t worry with a professional crew they will guide you through it! But be authentic, be who you are you want to show your clients the real side to make that click. Although telling someone to be authentic is easier said than done, practicing will be rewarding!

Here are some tips to improve and present yourself in a natural way:

Mirroring, just like boxers, box in front of the mirror and shadow themselves, you will present your video to your potential client, yourself!
When feeling comfortable in the mirror switch to a camera but the trick is not to film yet, maybe put the camera in front of the mirror to start.
Re-watch your videos, we know it’s not the most fun think to do and some people might hate it, but it shows you small ticks you might want to adjust.
And last, just ask a friend someone you know well to help you this will make you more comfortable because you can have some fun and be relaxed.

Interested in starting your next project? ��ɫ ContentLabs can support from strategy, creation and post-launch services. Learn more and get a free quote today.

��ɫ ContentLabs Team

Media & Entertainment

The Voice-Casting Process: How to Prepare for and Perform in a Voice-Acting Audition

jpressman — Tue, 30 Jan 2024 17:28:30 +0000

The Voice-Casting Process: How to Prepare for and Perform in a Voice-Acting Audition jpressman Tue, 01/30/2024 - 12:28

Blog

So, your resonant, compelling, and versatile voice has successfully landed you a voice-casting opportunity—congratulations! Still, performing at an audition is a hurdle in itself, and leaving the audition with the prize in hand is even more challenging.

So, what exactly can you expect in a voice casting, and how can you best prepare for one?

In this blog, we will discuss the following:

What castings are & why they are important
The most common types of castings
Practical tips for preparing for an audition

What Is a Voice Casting?

Think of the voice-casting process as a job interview for an acting job.

It is an important pre-production process that often involves various “rounds” of voice-acting auditions for casting directors to select and hire the best actor to voice a particular character in a film, television series, video game, or other media.

Casting is one of the most critical behind-the-scenes processes in audio-visual production. It provides the casting team with all the information they need to identify the actors who can most effectively and convincingly step into a particular role and create the production as they envision it. After all, actors are the ones who bring the script and concept to life through their voices!

So, what are the different types of castings, and what can you expect to do for each of them?

Three Types of Castings:

There are predominantly three types of castings that you may be asked to prepare for. These are library castings, dubbed castings, and live castings.

The type of casting chosen by the casting team usually depends on the type of project being produced, and they vary in terms of complexity, location, and preparation.

Library Castings:

One of the simplest types of voice casting is when the actor submits samples from previous voice-acting projects to a casting team.

Think of this as submitting a creative portfolio, an audition tape, and a business card all in one—it should be a short and impactful audio or video clip featuring standout performances from past projects that closely match the character you are auditioning for. The industry standard suggests providing three voice samples per character.

While the samples and projects that a voice actor has previously worked on may not be similar to the character they are auditioning to play, library casting provides casting directors with a good indication of the actor’s spectrum of voice-acting abilities, including the range of their voice placements, age, attitudes, and delivery.

Casting directors will usually ask you to submit your completed audio or video file through their designated submission platform by a specific deadline, typically free of charge. These pre-recorded samples can reach clients within a few days, ensuring a swift approval process and reducing your waiting time to a minimum!

Dubbed Castings:

A sister to library casting, dubbed casting is another form of voice casting that offers a unique glimpse into an actor's suitability for a specific role.

Unlike library casting, where actors showcase their best voice-acting moments, dubbed casting involves submitting a short video file, approximately 20 seconds long, featuring a variety of scenes and lines provided by the client for the specific character being cast. The content provided by the client is called a “voice test kit” (VTK).

For this type of casting, your task is to record the lines in context with the supplied content, demonstrating to the client how you could effectively perform the role. It is an innovative approach to casting that offers a more accurate impression of the final performance that will be integrated into the finished product.

It is important to note that dubbed casting typically has a charge per submission, reflecting the comprehensive nature of the service and the tailored attention given to each role in the casting process.

Live Castings:

Depending on the casting team’s budget, timeline, and production demands, you may be asked to audition in a live casting. It is here that you will be required to showcase your capabilities and flexibility to make your presence shine brightly under the spotlight!

A live casting is a voice-casting process in which voice actors audition for roles in real time, typically in front of casting directors, clients, and other production decision-makers. Unlike traditional voice-acting auditions where actors simply submit their demo reels or videos, a live casting requires actors to perform their given lines and characters on the spot, either in person or remotely through video conferencing. While this may sound daunting, with the proper preparation and a keen ability to adapt to feedback and direction, voice actors can truly shine during live castings and demonstrate their versatility and skill, just as they would in a demo reel!

One valuable piece of advice shared by Jacques Barreau, ��ɫ Media's Dean of Dubbing, is to approach a live casting with a solid grasp of the character you are portraying. He mentions that you should remember to "pause, gather your thoughts, and then proceed," rather than rushing through the performance blindly and potentially missing the nuances that make a character truly come to life.

It is also important to note that during live castings, clients will typically provide clear guidance on what they are specifically looking for, helping you align your performance and delivery with their expectations and vision.

Top Tips for Preparing for an Audition:

Whether your casting is in the form of a video, remote session, or in-person meeting, these tips will get you through your next audition.

Be prepared: Study the script and plan your performances as soon as you can. Consider various aspects of your delivery, including tone, inflection, accent, and emotion. Really take on your character for a believable performance.
Warm up your voice: Voice acting relies on the quality of your voice, so be sure to warm it up. Engage in your favorite elocution exercises, such as vocal glides, blowing raspberries, and facial stretches.
Hydrate: Drink several glasses of water before your audition to make sure your vocal cords are well lubricated. We also suggest steering clear of caffeine and alcohol, as they can dehydrate your throat.
Arrive early: For in-person auditions, arriving ahead of your scheduled performance time is considered a good practice. Doing so not only showcases your enthusiasm and professionalism to the casting team but also provides you with the opportunity to engage in warm-up exercises, review your lines, and effectively manage any nerves you may have.
Follow instructions: While it can be tempting to show off your improvisation skills, casting directors are looking for actors who can take direction and respond to feedback. Be creative with your part and develop distinctive vocal traits while staying within the guidelines provided by the text and notes.

Key Takeaways:

Voice casting is not an easy process for voice actors, and it requires thorough planning, preparation, and confidence. However, by familiarizing yourself with the casting process, incorporating these tips into your preparation, and giving your utmost in both your work and auditions, the next voice-acting part may just be yours!

To learn how you can become a voice talent, visit https://dubbingacademy.transperfect.com/ or email us at DubbingAcademy@transperfect.com.

By Aneka Malaney Alvarez

The Dubbing Academy

Media & Entertainment

6 Ways Interpretation and Accessibility Services Can Increase Engagement at Your Event

jpressman — Tue, 16 Jan 2024 13:52:30 +0000

6 Ways Interpretation and Accessibility Services Can Increase Engagement at Your Event jpressman Tue, 01/16/2024 - 08:52

Blog

In today’s increasingly interconnected world, businesses, organizations, and institutions must be ready and able to communicate with a broad audience. One powerful way they can achieve this is through interpretation and accessibility services during meetings and events. Interpretation and accessibility are a dynamic duo because they allow for the ablity to reach all people regardless of how they take in information. Can’t hear? ASL and captions are now available, don’t speak English? A professional translator can be available on the fly. These services are crucial for breaking down language and physical barriers, enabling organizations to connect with a more extensive and diverse audience. This blog will explore how interpretation and accessibility services can help increase engagement with a broader audience.

1. Overcoming Language Barriers

Language is one of the most significant barriers to effective communication. In a globalized world, relying solely on a single language is not enough. Interpretation services help bridge language gaps by providing real-time oral translation during meetings, conferences, or events. Interpretation ensures that all participants, regardless of their native language, can fully understand and engage with the content. Whether your company is a multinational corporation conducting a global conference or a nonprofit organization reaching out to a linguistically diverse community, interpretation services are invaluable in ensuring that no one is left out due to language barriers.

2. Enhancing Accessibility for Diverse Audiences

Accessibility services encompass a wide range of accommodations and ensure that individuals with disabilities can fully engage with content and events. This includes providing sign language interpreters for the deaf and hard of hearing, captioning for those with hearing impairments, and accessible formats for those with visual disabilities. By offering these services, organizations demonstrate their commitment to inclusivity and accessibility, opening the door to a broader audience that may have otherwise been excluded. These tool don’t simply reach more people, they are absolutely game changing for people that are affected; it allows them to live, work, grow, and feel apart of society.

3. Fostering Inclusivity

Inclusivity is more than just a buzzword; it's a fundamental principle that promotes diversity and representation. When organizations provide interpretation and accessibility services, they convey that they value diversity and inclusivity. This fosters a welcoming environment that encourages people from various backgrounds and abilities to engage with their content, products, or services. Inclusivity enhances an organization’s reputation, making it more attractive to a broader audience.

4. Reaching a Global Audience

With the advent of the internet and the ability to connect with people from all parts of the world, businesses and organizations now have the potential to reach a global audience. Interpretation services are essential for webinars, online conferences, and international marketing efforts, ensuring that participants from different countries and language backgrounds can engage with the content. By makingcontent accessible to a global audience, organizations can tap into new markets and expand their reach in unprecedented ways.

5. Compliance with Legal Requirements

Many countries and regions have regulations that require organizations to provide accessibility services. In the US there is the American Disabilities Act and in Europe the European Accessibility Act require products and services to adhere to guidelines to aim to help millions of citizens. Noncompliance can result in legal consequences, large amounts of money, a damaged reputation, and potentially more severe restrictions depending on the violation. By offering these services proactively, organizations meet legal requirements and demonstrate their commitment to social responsibility and Inclusivity.

6. Building Trust and Loyalty

Engaging with a broader audience through interpretation and accessibility services can increase trust and loyalty. When individuals see that an organization values their unique needs and perspectives, they are more likely to develop a sense of loyalty and connection. This trust can translate into long-term relationships, brand advocacy, and positive word-of-mouth—all valuable assets for any organization.

Conclusion

Interpretation and accessibility services are indispensable tools for businesses, organizations, and institutions that want to increase engagement with a broader audience. These services remove languageand physical barriers and send a powerful message of inclusivity, fostering trust and loyalty. As organizations recognize the value of reaching out to diverse audiences, interpretation and accessibility services have become not just choices, but necessities. By embracing these services, organizations can connect with the world more meaningfully, enriching their operations and building lasting relationships with an increasingly broad and diverse audience.

Ready to find out which services will drive engagement at your next event? Visit ��ɫ Live or reach out to our team of experts at live@transperfect.com.

By The ��ɫ Live Team

Media & Entertainment