/ en Sun, 09 Mar 25 15:47:00 -0400 /blog/top-5-localization-trends-watch-2025 <span class="field field--name-title field--type-string field--label-hidden">Top 5 Localization Trends to Watch in 2025</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-03-09T15:47:00-04:00" title="Sunday, March 9, 2025 - 15:47" class="datetime">Sun, 03/09/2025 - 15:47</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238708" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/top-5-localization-trends-watch-2025"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/CorpLocalization.png?itok=t7Efn_qO 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/CorpLocalization.png?itok=sXwpSyhm 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/CorpLocalization.png?itok=DNiIGTwF 1x"/> <img loading="eager" width="1200" height="800" alt="A man in a suit holds a holographic globe with various icons orbiting it." class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/CorpLocalization.png?itok=t7Efn_qO" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-238711" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-238710" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">If you’ve ever wondered why your favorite app feels perfectly tailored to your language and culture—even on the other side of the globe—you’ve experienced the magic of localization. Localization involves adapting content, products, or services to meet the specific linguistic, cultural, and technical requirements of a target market. More than just translation, it ensures that global messages resonate locally.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">For example, Netflix doesn’t simply provide translations for its content—it partners with language experts to tailor subtitles, dubbing, and even marketing campaigns that align with local customs and preferences. Similarly, e-commerce platforms like Amazon collaborate with localization professionals to adjust currencies, measurements, and product descriptions for each region, creating a seamless shopping experience for global users.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Over the past decade, localization strategies have become increasingly sophisticated. Companies now integrate region-specific idioms, cultural references, and visual design elements into their workflows, creating experiences that feel truly local. Techniques like transcreation, geo-targeted advertising, and dynamic multilingual content have transformed how brands engage with audiences worldwide. Agile localization has also become standard, enabling companies to synchronize translations with rapid product updates.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">As globalization accelerates and customer expectations rise, localization is evolving faster than ever. In 2025, groundbreaking technologies, an emphasis on personalization, and a commitment to ethical considerations are reshaping the landscape. From large language models (LLMs) to sustainability, here are some must-know localization trends for 2025.<o:p></o:p></p><h2>1. Large Language Models (LLMs) Redefine Machine Translation<o:p></o:p></h2><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Advanced AI tools are transforming how localization teams approach machine translation and revolutionizing localization workflows. LLMs produce contextually rich and fluent translations that can often capture nuance and tone more effectively than traditional machine translation. This reduces post-editing time, enabling faster workflows without sacrificing quality. LLMs also excel in nuanced tasks, such as transcreating marketing copy or understanding colloquialisms. However, human oversight is still critical to ensure cultural appropriateness and handle domain-specific jargon.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;"><strong>Use Cases:</strong><o:p></o:p></p><ul style="margin-top:0in;" type="disc"><li style="color:black;line-height:normal;margin-bottom:.0001pt;margin-top:12.0pt;tab-stops:list .5in;vertical-align:baseline;">A global fashion retailer uses LLMs to adapt product descriptions, incorporating local slang to connect with younger audiences.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:12.0pt;tab-stops:list .5in;vertical-align:baseline;">A video game company uses LLMs to translate in-game dialogues, maintaining humor and emotional depth across languages.</li></ul><h2>2. Personalization Takes Center Stage<o:p></o:p></h2><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Today’s global audiences expect content that feels personal and relevant. Hyper-personalization trends include creating regionally tailored marketing campaigns and UX/UI designs that reflect local preferences. This approach goes beyond language, incorporating cultural nuances and even user behavior to foster deeper connections. <o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Personalization increases user engagement and builds loyalty in competitive global markets. However, delivering personalized content requires companies to access user data, raising concerns about data security and compliance with privacy laws. Striking the right balance between personalization and user privacy can be tricky. <o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;"><strong>Use Cases:</strong><o:p></o:p></p><ul style="margin-top:0in;" type="disc"><li style="color:black;line-height:normal;margin-bottom:.0001pt;margin-top:12.0pt;tab-stops:list .5in;vertical-align:baseline;">A streaming service recommends region-specific content alongside customized subtitles and dubbing.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:.0001pt;tab-stops:list .5in;vertical-align:baseline;">A fitness app adjusts meal plans and workout suggestions to align with local dietary habits and fitness trends.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:12.0pt;tab-stops:list .5in;vertical-align:baseline;">An airline shares region-specific promotions, incorporating local holidays and travel preferences into its marketing campaigns.<o:p></o:p></li></ul><h2>3. Multimedia Localization Becomes a Priority<o:p></o:p></h2><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">As video, podcasts, and interactive media dominate digital spaces, multimedia localization has shifted from optional to essential. Emerging technologies like AI-powered voice synthesis and automated subtitle generation enable brands to scale these efforts efficiently. Yet, maintaining quality—especially in voice-overs and cultural nuances—still demands expert human input.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;"><strong>Use Cases:</strong><o:p></o:p></p><ul style="margin-top:0in;" type="disc"><li style="color:black;line-height:normal;margin-bottom:.0001pt;margin-top:12.0pt;tab-stops:list .5in;vertical-align:baseline;">An educational platform localizes videos with culturally relevant animations and voice-overs for language learners.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:.0001pt;tab-stops:list .5in;vertical-align:baseline;">A gaming company offers region-specific narrations for tutorials and promotional trailers.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:12.0pt;tab-stops:list .5in;vertical-align:baseline;">A fitness brand creates workout tutorials with localized trainers, ensuring that exercise instructions are culturally appropriate and relatable across different countries.</li></ul><h2>4. Focus on Sustainability and Ethical Localization<o:p></o:p></h2><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Sustainability and ethics are becoming pillars of localization strategies. Teams are streamlining workflows to reduce redundancy and adopting environmentally friendly practices, such as optimized file sharing. Ethical localization ensures translations are culturally sensitive and avoid reinforcing stereotypes, aligning with consumer preferences for brands that reflect their values. As consumers increasingly favor brands that prioritize ethics and sustainability, localization efforts with these principles gain a competitive edge. <o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;"><strong>Use Cases:</strong><o:p></o:p></p><ul style="margin-top:0in;" type="disc"><li style="color:black;line-height:normal;margin-bottom:.0001pt;margin-top:12.0pt;tab-stops:list .5in;vertical-align:baseline;">An NGO ensures translations of its reports use inclusive language and avoid bias, fostering trust with diverse audiences.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:.0001pt;tab-stops:list .5in;vertical-align:baseline;">A global cosmetics brand uses sustainable processes to localize its marketing materials while respecting regional beauty standards.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:12.0pt;tab-stops:list .5in;vertical-align:baseline;">A fashion retailer prioritizes sustainable packaging and marketing materials while ensuring that translated product labels respect cultural perceptions of beauty and style in different regions.</li></ul><h2>5. Contextualizing Translated Information Remains the Priority<o:p></o:p></h2><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Accurate localization depends on placing translations within the proper context, a task long entrusted to human translators. Professionals bring an intuitive understanding of cultural nuances, idiomatic expressions, and contextual subtleties that ensure translations resonate authentically. However, AI is increasingly stepping into this space, offering creative solutions by analyzing more context data during translations.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">While AI-driven translation tools can process vast amounts of text quickly, their effectiveness is significantly enhanced when paired with human oversight. Expert linguists serve as the critical quality checkpoint, refining translations to meet requirements related to terminology, style, branding, and legal compliance. This collaboration ensures the final output is not only accurate but also aligned with the client’s goals and audience expectations.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Contextualized translations build trust and credibility, especially in sensitive industries like legal, healthcare, and finance, where a single misstep can have significant consequences. As AI continues to evolve, its role in localization will expand, but human expertise will remain indispensable for achieving truly impactful results.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;"><strong>Use Cases:</strong><o:p></o:p></p><ul style="margin-top:0in;" type="disc"><li style="color:black;line-height:normal;margin-bottom:.0001pt;margin-top:12.0pt;tab-stops:list .5in;vertical-align:baseline;">A pharmaceutical company ensures that medical instructions are both scientifically accurate and culturally comprehensible, with human translators refining AI-generated drafts.<o:p></o:p></li><li style="color:black;line-height:normal;margin-bottom:12.0pt;tab-stops:list .5in;vertical-align:baseline;">A global tech firm adapts user manuals with AI translations, followed by human review to ensure branding consistency and clarity for non-technical audiences.<o:p></o:p></li></ul><h2>Embrace the Future of Localization in 2025<o:p></o:p></h2><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Localization in 2025 is all about smarter technology paired with human expertise, deeper personalization, and greater cultural awareness. From leveraging large language models to implementing sustainable practices, localization companies are embracing these trends to stay competitive in global markets. <o:p></o:p></p><p>Looking to level up your global strategy in 2025? <a href="/request-quote">Get in touch with ��ɫ today</a>! <o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The ��ɫ Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> Sun, 09 Mar 2025 19:47:00 +0000 muna.abdulkader 57744 at /blog/avoid-these-5-localization-mistakes <span class="field field--name-title field--type-string field--label-hidden">Avoid These 5 Localization Mistakes</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>shubham.laygude</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-29T05:28:08-05:00" title="Wednesday, January 29, 2025 - 05:28" class="datetime">Wed, 01/29/2025 - 05:28</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238712" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/avoid-these-5-localization-mistakes"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1843" height="1229" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Localization.png?itok=qN5_6ETB 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Localization.png?itok=BT84h229 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Localization.png?itok=cSVjh3Gf 1x"/> <img loading="eager" width="1843" height="1229" alt="Localization" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Localization.png?itok=qN5_6ETB" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-238715" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-238714" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Localization is an essential process for businesses seeking to expand globally or into new regional markets. However, many companies embarking on this journey neglect best practices, unintentionally hindering success. Whether you need guidance on website localization, apps, or something else, it’s crucial to understand and avoid issues that can derail your progress. By being aware of these localization mistakes, you’ll be better positioned to create a seamless, effective experience for your customers—in any language.</p><h2>1. Not Understanding the Difference Between Translation & Localization</h2><p><strong>Mistake: </strong>One of the most fundamental misunderstandings in the localization process is the confusion between translation and localization. Translation refers simply to converting text from one language to another, while localization goes much further. Localization involves adapting the entire experience—not just the text—to fit the cultural, social, and legal nuances of the target market.</p><p><strong>Why It Matters: </strong>Simply translating content can lead to awkward phrasing, loss of meaning, or even unintentional offense. A successful localization strategy takes into account not just language differences but also regional preferences, cultural customs, and local regulations. For instance, a phrase that’s perfectly acceptable in one language may carry a completely different (and potentially negative) connotation in another.</p><p><strong>How to Avoid This Mistake:</strong></p><ul><li>Work with an experienced website localization partner who understands the full scope of the process, not just the mechanics of translation.</li><li>Ensure your multilingual translation team consists of native speakers who are not only fluent in your target language(s) but also deeply familiar with the target culture(s).</li><li>Consider regional preferences, such as colors, imagery, units of measurement, and even the direction in which text flows.</li></ul><p> </p><h2>2. Failing to Plan for Scalability</h2><p><strong>Mistake: </strong>Localization is not a one-time task. If your business seeks to expand into multiple markets over time, it’s critical to plan for scalability. A short-sighted approach that only addresses your immediate needs could quickly become cumbersome as your company grows and enters additional regions.</p><p><strong>Why It Matters: </strong>Without a scalable approach, your localization efforts can become inefficient and expensive in the long run. If you don’t have systems in place to manage multiple language versions of your website, product, or marketing materials, you may end up duplicating work, missing deadlines, or delivering inconsistent messages across markets.</p><p><strong>How to Avoid This Mistake:</strong></p><ul><li>Invest in localization technology, such as translation management systems (TMS) or content management systems (CMS), that can handle multiple languages and help streamline workflows.</li><li>Develop a consistent terminology and style guide to ensure uniformity across all languages and regions. A well-crafted glossary of key terms can help keep translations accurate, especially as you scale your efforts.</li><li>Plan your content architecture in a way that allows you to easily add new languages or markets without completely overhauling your existing materials.</li></ul><p> </p><h2>3. Overlooking Local SEO Best Practices</h2><p><strong>Mistake: </strong>Many businesses approach localization as a matter of translating text alone. However, when it comes to digital products and services, overlooking search engine optimization (SEO) during the localization process can significantly affect your visibility and discoverability in new markets.</p><p><strong>Why It Matters: </strong>Local search behavior varies from region to region, so simply translating keywords from one language to another is unlikely to be effective. Keywords (and SEO for website localization) that perform well in one country or language may not be the most relevant or high-volume search terms in another.</p><p><strong>How to Avoid This Mistake:</strong></p><ul><li>Work with SEO experts who specialize in international and multilingual SEO strategies. These experts can help ensure that the right keywords are used, and they can optimize your content for local search engines to help you gain organic traffic.</li><li>Consider the different search behaviors in each market, including localized phrases, regional slang, and popular search engines.</li><li>Don’t overlook meta tags, title tags, and descriptions—these should also be localized and optimized for each market (consider the localized website user experience).</li></ul><p> </p><h2>4. Neglecting Legal and Regulatory Differences</h2><p><strong>Mistake: </strong>When localizing content for international markets, it's easy to overlook the legal and regulatory requirements that may vary from country to country. From data privacy laws (such as GDPR in Europe) to country-specific product requirements, failure to comply with local regulations can have serious consequences.</p><p><strong>Why It Matters: </strong>Legal and regulatory compliance is not optional; it’s necessary for avoiding costly fines, reputational damage, and even the suspension of your products or services in certain markets. If your localization efforts do not take into account local laws regarding advertising, data protection, or product standards, you could inadvertently find yourself in hot water.</p><p><strong>How to Avoid This Mistake:</strong></p><ul><li>Always consult with legal professionals familiar with regulations in the target market. They can ensure your product packaging, marketing materials, and website content meet local legal requirements.</li><li>Stay up-to-date with regional changes in data protection and privacy laws that may affect how you handle user data in different countries.</li><li>Customize your business policies to align with local regulations.</li></ul><p> </p><h2>5. Inconsistent Brand Messaging Across Markets</h2><p><strong>Mistake: </strong>A common mistake is maintaining an inconsistent brand voice and messaging across different languages and regions. While adapting your content to local languages and cultures is important, your core brand message and identity should remain intact across all markets.</p><p><strong>Why It Matters: </strong>Inconsistencies in your brand’s tone, values, and overall message can confuse customers, hurt your brand’s credibility, and lead to a fragmented customer experience. Even if your localization team is doing a great job translating the words, an inconsistent brand voice can negatively impact your company’s reputation.</p><p><strong>How to Avoid This Mistake:</strong></p><ul><li>Develop a global brand style guide outlining the tone, voice, and messaging principles to be followed across all markets. This ensures consistency, even when your content is localized for different regions.</li><li>Work closely with your localization team to ensure key brand messages, slogans, and imagery align with your company’s identity while still being culturally appropriate.</li><li>Regularly audit localized content to ensure your messaging remains consistent across different languages and markets.</li></ul><p> </p><h2>Setting Yourself Up for Localization Success</h2><p>The key to effective localization lies in collaboration with experts who understand both the technical and cultural nuances of the process. By working with an experienced localization partner, you’ll not only avoid these pitfalls but also gain access to the tools, technologies, and insights that can propel your global business strategy forward.</p><p>Whether you're still in the early stages of localization or are preparing to expand into your next market, taking these precautions will help set you up for long-term success.</p><p>If you're ready to start your localization journey—or need help refining your approach — <a href="/contact">reach out to ��ɫ</a>. We can help you navigate the complexities of global expansion and ensure your brand resonates with customers worldwide.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The ��ɫ Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> Wed, 29 Jan 2025 10:28:08 +0000 shubham.laygude 57745 at /blog/how-cms-final-rule-2025-impacts-accessibility-health-plans <span class="field field--name-title field--type-string field--label-hidden">How the CMS Final Rule 2025 Impacts Accessibility for Health Plans </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-22T09:43:22-05:00" title="Wednesday, January 22, 2025 - 09:43" class="datetime">Wed, 01/22/2025 - 09:43</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238147" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/how-cms-final-rule-2025-impacts-accessibility-health-plans"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="960" height="566" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Untitled%20design%20%2824%29.png?itok=EkaMJJM9 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="960" height="566" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Untitled%20design%20%2824%29.png?itok=0nWIOu-j 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="453" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Untitled%20design%20%2824%29.png?itok=TzYTPcLn 1x"/> <img loading="eager" width="960" height="566" alt="tpt-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Untitled%20design%20%2824%29.png?itok=EkaMJJM9" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-238150" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-238149" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Accessibility in healthcare communication is about more than compliance—it's about empowering people to make informed decisions about their health. When people can access their health information in formats they understand, they are better equipped to make decisions that positively impact their health outcomes. </p><p>The Centers for Medicare & Medicaid Services (CMS) has established guidelines to ensure health plan information is accessible to everyone, including those with disabilities who have difficulty accessing information through traditional printed materials. The recently updated CMS Final Rule for 2025 is designed to ensure that individuals with disabilities can access their plan information in formats that meet their needs.</p><h2>Details on the CMS Final Rule for 2025</h2><p>Last year, CMS updated its guidelines for accessibility, emphasizing the importance of timely communication. Under the new regulations, effective January 1, 2025, health plans must not only provide information in accessible formats but also return requested materials to members within days, not weeks. This change highlights the urgency of enabling all members to make well-informed decisions promptly.</p><p><strong>The CMS Final Rule includes offering documents in:</strong></p><ul><li>Braille for individuals who are blind or visually impaired. </li><li>Large print for members with low vision. </li><li>Audio formats for those who prefer listening to the information. </li><li>Speech-to-text formats for individuals who use assistive technologies to access digital content.</li></ul><h2>Challenges and Considerations for Health Plans</h2><p>Meeting these updated requirements presents two major challenges for health plans:</p><ul><li><strong>Identifying Members' Needs:</strong> Health plans must implement efficient systems to quickly identify which members need alternative formats. This may involve enhancing member records and communication preferences while ensuring that privacy and data security are maintained. </li><li><strong>Timely Delivery of Materials:</strong> The tight turnaround time mandated by the new rule means health plans need to streamline their processes for creating and distributing accessible materials. This includes leveraging technology, improving internal workflows, and possibly partnering with specialized service providers.</li></ul><h2>Innovative ��ɫ from ��ɫ</h2><p>To address these challenges, ��ɫ’s Healthcare Practice Group has spent the last several months developing proprietary AI solutions for accessibility services. These solutions enable members to receive audio, large print, 508-compliant versions, and other text-to-speech materials in the same time frame as standard translation services. Plans can also initiate an alternative format request just as they would a translation request, and we can deliver the alternative format directly to the member. </p><p>Key features of these AI solutions include:</p><ul><li><strong>Seamless Integration:</strong> Health plans can initiate and manage requests for alternative formats just as they would for standard translation services, ensuring a hassle-free process. </li><li><strong>Rapid Turnaround:</strong> The AI-driven approach ensures that materials are processed and delivered to members within the mandated timeframe, without compromising quality. </li><li><strong>Direct Delivery:</strong> The system can deliver alternative format materials directly to members, ensuring timely receipt and improved member satisfaction. </li></ul><p>These innovations not only help health plans comply with the new regulations but also enhance the overall member experience by ensuring that all individuals can access and understand their medical benefits.</p><h2>Future of Accessibility in Healthcare</h2><p>Looking ahead, the healthcare industry is likely to see even more advancements and regulations aimed at promoting accessibility. Future trends may include: </p><ul><li><strong>Increased Use of Technology:</strong> AI and machine learning will continue to play a significant role in making healthcare information more accessible. </li><li><strong>Personalization:</strong> Health plans may leverage data analytics to provide even more personalized communication options for their members. </li><li><strong>Broadening Accessibility Standards:</strong> Regulations may expand to cover new areas of accessibility as technologies and societal understanding evolve. </li></ul><p>By staying ahead of these trends, health plans can ensure they are not only compliant but also leaders in providing inclusive healthcare communication.</p><h2>Conclusion </h2><p>The new CMS accessibility guidelines present both challenges and opportunities for health plans. By leveraging innovative solutions, health plans can ensure compliance, provide optimal member experiences, and uphold their commitment to inclusivity while empowering members to make the best-informed decisions about their health. ��ɫ remains committed to investing in tools, training, and resources to help our healthcare clients make their materials accessible to all members. </p><p>To learn more about ��ɫ’s accessibility solutions, please contact us at <a href="mailto:healthcareinnovation@transperfect.com">healthcareinnovation@transperfect.com</a>.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Jack Meere</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Senior Director, Business Development</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/healthcare" hreflang="en">Healthcare</a></div> </div> Wed, 22 Jan 2025 14:43:22 +0000 jpressman 57613 at /blog/winter-traditions-and-symbolism-across-cultures <span class="field field--name-title field--type-string field--label-hidden">Winter Traditions and Symbolism Across Cultures </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T15:26:48-05:00" title="Wednesday, January 15, 2025 - 15:26" class="datetime">Wed, 01/15/2025 - 15:26</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-237061" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/winter-traditions-and-symbolism-across-cultures"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1815" height="1263" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/shutterstock_2107413101%201.png?itok=ZKa7K9yc 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="835" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/shutterstock_2107413101%201.png?itok=ywHclRhv 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="534" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/shutterstock_2107413101%201.png?itok=BcznIJhs 1x"/> <img loading="eager" width="1815" height="1263" alt="A person in stands on a hilly landscape overlooking snowy mountains. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/shutterstock_2107413101%201.png?itok=ZKa7K9yc" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-234941" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-234940" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-center"><em>Welcome to What Unites Us, a series that looks at celebrations, rituals, and customs around the world through the lens of shared experience. The ways we commemorate annual events—from harvests to birthdays and everything in between—may look different across cultures, but they’re a reminder of our shared humanity.</em><o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Winter is a season that inspires everything from dreamy snow globe scenes to grumbled complaints about scraping ice off windshields. For some, it’s a time to bundle up in cozy blankets with a hot drink and binge-watch their favorite shows. For others, it’s a test of survival, complete with sub-zero temperatures and the annual battle with a driveway full of snow. And in some parts of the world, winter doesn’t even come with snow—just a welcome breeze to break the year-round tropical heat.</p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;"><o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">No matter where you are, winter is more than just weather. It’s a season packed with meaning—a time for rest, resilience, and renewal. It’s also a season of contrasts. Across cultures, winter traditions reveal how we find beauty, meaning, and joy in the year's coldest (or coolest) months. Beyond the weather, winter holds profound symbolism, representing cycles of life and the resilience of the human spirit. Let’s explore how winter is experienced, celebrated, and symbolized in different cultures around the world—from icy tundras to tropical shores.<o:p></o:p></p><h3>Winter as a Time of Reflection and Rest<o:p></o:p></h3><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">With its long nights and slower pace, winter often invites introspection and moments of pause. Across many cultures, it’s seen as an opportunity to retreat indoors, reconnect with loved ones, and find comfort in simplicity. The stillness of the season encourages practices that foster well-being and mindfulness.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">In Scandinavia, this idea is embodied in the concept of <em>hygge</em>. During the harsh winters, people create warm, inviting spaces to combat the darkness and cold. Candlelit gatherings, soft blankets, and steaming cups of coffee or mulled wine define this lifestyle, which promotes contentment and togetherness.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Japan also embraces winter as a time for quiet reflection. Practices like <em>zazen </em>meditation align with the season’s serene mood. The country celebrates the colder months with the Sapporo Snow Festival, featuring enormous ice sculptures that shine against the snowy backdrop. To stay warm, festivalgoers enjoy <em>yakimono</em>—roasted sweet potatoes sold by street vendors, which double as snacks and hand warmers. They indulge in the icy beauty and seek warmth and serenity as they participate in this winter tradition.<o:p></o:p></p><h3>Winter as a Harsh Reality and Survival Challenge<o:p></o:p></h3><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">For many, winter is a time of stark challenges, requiring resilience and creativity to overcome the harshness that comes with it. The cold and darkness test physical and emotional endurance, yet they also inspire winter themes like survival, community, and respect for nature.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Among Arctic Inuit communities, winter's harsh conditions are met with ingenuity and cultural preservation. Families gather during the long polar nights to share <em>qaujimajatuqangit</em>, traditional knowledge and stories that teach survival skills and respect for the environment. Traditions like throat singing (<em>katajjaq</em>), a rhythmic and playful vocal art form, bring joy and connection during the cold, isolating months.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">In rural Siberia, where temperatures can drop below -40°F, survival depends on both resourcefulness and communal strength. Despite the freezing conditions, Siberians find a way to honor winter’s beauty. In Yakutsk, the annual ice sculpture contest transforms blocks of ice into intricate, glowing masterpieces, celebrating human creativity and wonder amidst adversity.<o:p></o:p></p><h3>Mild Winters Bring Gratitude and Abundance<o:p></o:p></h3><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">In tropical regions, where snow and ice are absent, winter is a different experience altogether. It’s a season of cooler temperatures and dry weather, often celebrated as a time of abundance and appreciation for the outdoors. These winter traditions bring people together to appreciate nature’s gifts and cultivate community.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">In Thailand, the “winter” months are ideal for festivals like the Chiang Mai Flower Festival, where vibrant floral floats showcase marigolds, chrysanthemums, and other seasonal blooms. The festival symbolizes renewal and harmony, offering locals and visitors a chance to revel in the cooler air and colorful displays.</p><blockquote style="background-color:#f4f4f4;border-left:5px solid #169FDB;float:left;font-size:1.2em;margin:0 20px 15px 0;padding:10px;width:50%;"><p><em><strong>No matter where you are, winter is more than just weather. It’s a season packed with meaning—a time for rest, resilience, and renewal.</strong></em></p></blockquote><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">For Vietnam’s rural communities, winter means the rice harvest. Tet Doan Ngo (also known as the Dragon Boat Festival) celebrates this season with freshly harvested rice and fermented treats to honor ancestors. It’s a time to reflect on the cycles of nature and the importance of familial bonds.</p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Even in Cambodia, where the dry season dominates, rituals like the Royal Ploughing Ceremony highlight the agricultural calendar's connection to the rhythms of the earth. While these milder winters lack snow, they share the universal themes of preparation, gratitude, and community.</p><h3>Winter as a Time of Celebration<o:p></o:p></h3><p style="line-height:normal;margin-bottom:.0001pt;">Across the globe, winter is more than just a season; it’s an opportunity to celebrate. From warm drinks and festive gatherings to outdoor markets and traditional foods, winter can be a time to come together and find joy in the season’s offerings. Whether it’s a snowy spectacle or a mild respite from heat, these celebrations reflect the diverse ways cultures embrace winter’s spirit.</p><p style="line-height:normal;margin-bottom:.0001pt;"> </p><p style="line-height:normal;margin-bottom:.0001pt;">In Brazil, winter weather varies dramatically by region, but centers around joyful celebrations. While the tropical north experiences little change, southern regions like Rio Grande do Sul feel a chill in the air. It’s a time for <em>Festa Junina</em> celebrations, which feature bonfires, traditional dances, and hot treats like <em>quentão </em>(spiced mulled wine). </p><p style="line-height:normal;margin-bottom:.0001pt;"> </p><p style="line-height:normal;margin-bottom:.0001pt;">In Italy, winter is a time for indulgence and relaxation with loved ones. From sipping piping-hot <em>cioccolata calda</em> (thick Italian hot chocolate) in cozy cafes to reveling in alpine snow sports in the Dolomites, Italians balance relaxation with adventure. Winter markets pop up in northern cities like Bolzano, offering mulled wine, artisanal goods, and a festive atmosphere that turns even the coldest day into a celebration.</p><p style="line-height:normal;margin-bottom:.0001pt;"> </p><p style="line-height:normal;margin-bottom:.0001pt;">In Germany, winter is synonymous with the enchanting Christmas markets (<em>Weihnachtsmärkte</em>) that light up both cities and villages. These markets transform town squares into winter wonderlands, offering handcrafted ornaments, twinkling lights, roasted chestnuts and <em>glühwein </em>(mulled wine). Whether strolling through the bustling market in Munich’s Marienplatz or the historic charm of Nuremberg’s Christkindlesmarkt, Germans embrace winter as a time of cozy celebration and community spirit.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">In America, winter reflects a blend of these universal themes, shaped by the country’s vast geography and cultural diversity. For many in northern states, winter is a season of endurance, with heavy snowfall and frigid temperatures requiring preparation and resilience. Yet, even in challenging conditions, winter fosters a sense of community—neighbors help shovel driveways, schools hold snow-day celebrations, and people gather indoors to share warm meals and conversation. These traditions parallel how cultures worldwide use winter as a time to reconnect and rely on one another. And in regions with milder winters, the season offers a time for reflection and renewal. This mirrors how other cultures, such as those in tropical Southeast Asia, celebrate winter as a time of abundance and mild respite.<o:p></o:p></p><h3>Winter as a Symbol of Renewal and Hope<o:p></o:p></h3><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Winter often symbolizes the end of one cycle and the beginning of another. Across cultures, the season is tied to themes of renewal and transformation. Even as the land lies dormant, it holds the promise of new growth, making winter a time for rituals that honor hope and rebirth.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">In the Andean highlands, winter coincides with the dry season and the solstice celebration Inti Raymi, or the Festival of the Sun. This ancient winter tradition honors the sun's return and the vital role it plays in sustaining life. People create <em>apachetas</em>—stone piles left as offerings to mountain spirits. These small acts of gratitude express hope for safe passage through the dry winter season.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">In China, the concept of renewal during winter is deeply rooted in traditional practices like <em>Dongzhi</em>, or the Winter Solstice Festival. Celebrated for over 2,000 years, Dongzhi marks the year’s shortest day and the gradual return of longer daylight hours. Families gather to enjoy warm foods like <em>tangyuan </em>(sweet rice dumplings), symbolizing unity and the cyclical nature of life. For many, Dongzhi represents the balance of yin and yang and the promise of brighter days ahead.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">These examples showcase how winter, despite its challenges, inspires hope and gratitude for the cycles of nature. Across the globe, the winter season serves as a reminder of humanity’s connection to the earth and its rhythms.<o:p></o:p></p><h2>The Global Importance of Winter<o:p></o:p></h2><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">Whether it’s snowy landscapes or tropical breezes, winter holds significance around the world.  Themes of reflection, endurance, and renewal connect people universally, despite the vast differences in how the season is experienced.<o:p></o:p></p><p style="line-height:normal;margin-bottom:12.0pt;margin-left:0in;margin-right:0in;margin-top:12.0pt;">From Scandinavia’s candlelit <em>hygge </em>to Thailand’s vibrant flower festivals, winter traditions worldwide remind us of humanity’s adaptability and creativity. Whether enduring the cold, celebrating natural beauty, or fostering community, winter invites us to pause, appreciate the season, and find meaning in its unique challenges and gifts.<o:p></o:p><o:p></o:p><o:p></o:p><br><o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">��ɫ Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> Wed, 15 Jan 2025 20:26:48 +0000 muna.abdulkader 56824 at /blog/real-world-scenarios-why-multi-market-expertise-outperforms-one-size-fits-all-models <span class="field field--name-title field--type-string field--label-hidden">Real-World Scenarios: Why Multi-Market Expertise Outperforms One-Size-Fits-All Models</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-12-20T13:00:48-05:00" title="Friday, December 20, 2024 - 13:00" class="datetime">Fri, 12/20/2024 - 13:00</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-235469" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/real-world-scenarios-why-multi-market-expertise-outperforms-one-size-fits-all-models"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="960" height="566" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/tpt-d-blog-omicron.png?itok=XK0-NtfU 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="960" height="566" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/tpt-d-blog-omicron.png?itok=_RmsOyFV 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="453" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/tpt-d-blog-omicron.png?itok=4ibrYRMo 1x"/> <img loading="eager" width="960" height="566" alt="tpt-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/tpt-d-blog-omicron.png?itok=XK0-NtfU" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-235472" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-235471" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Expanding into new markets isn’t just about reaching more people—it’s about connecting with them. Understanding regional and cultural nuances helps brands speak to local audiences in ways that feel authentic and relevant. Without that expertise, even well-intentioned campaigns can miss the mark. The following real-world scenarios and case studies highlight how tailored, multi-market approaches deliver stronger results than one-size-fits-all strategies:</p><h3>Scenario 1: A Global Product Launch in Diverse Markets</h3><ul><li><strong>Challenge</strong>: A cosmetics brand aimed to launch a new skincare line in North America, Europe, and Asia. The campaign initially centered on "anti-aging" —a term widely accepted in Western markets but considered offensive in parts of Asia.</li><li><strong>Solution</strong>: Partnering with a multi-market agency specializing in cultural insights, the brand tailored its messaging for each region. In Asia, the focus shifted to "skin health and rejuvenation," better aligning with local preferences.</li><li><strong>Result</strong>: The product experienced a 35% higher adoption rate in Asia compared to previous launches and avoided backlash that could have damaged the brand’s reputation.</li></ul><p><strong>Case Study: Coca-Cola’s Regional Social Media Strategy</strong></p><ul><li><strong>Client</strong>: Coca-Cola</li><li><strong>Problem</strong>: Generic global content struggled to engage audiences in Latin America and Europe, leaving the brand’s social media underperforming in these key regions.</li><li><strong>Approach</strong>:<ul><li>Leveraged ��ɫ Digital’s cultural and linguistic expertise to create region-specific campaigns.</li><li>Developed a Spanish-language series celebrating Latin American heritage and a European-focused campaign tied to football sponsorships.</li></ul></li><li><strong>Outcome</strong>:<ul><li>47% increase in engagement rates across Latin America.</li><li>60% growth in social media followers during the European football season.</li></ul></li></ul><h3>Scenario 2: Crisis Management Across Multilingual Markets</h3><ul><li><strong>Challenge</strong>: A pharmaceutical company faced reports of adverse reactions in France, Germany, and Brazil, sparking public concern and misinformation. A generic, one-size-fits-all response could have risked mistranslations, further compounding local fears..</li><li><strong>Solution</strong>: The company partnered with a multi-market specialist to craft culturally nuanced press releases and social media responses in French, German, and Portuguese, aligning with local healthcare narratives and regulations.</li><li><strong>Result</strong>: Trust was quickly restored, reputational damage was minimized, and potential lawsuits were avoided.</li></ul><p><strong>Case Study: Airbnb’s Localization Strategy</strong></p><ul><li><strong>Client</strong>: Airbnb</li><li><strong>Problem</strong>: Adoption of the platform was slow in Japan and South Korea due to mistrust and cultural differences around personal space and hosting etiquette.</li><li><strong>Approach</strong>:<ul><li>Developed onboarding materials in Japanese and Korean that addressed cultural norms and expectations.</li><li>Conducted region-specific workshops to help potential hosts navigate the nuances of local hospitality practices.</li></ul></li><li><strong>Outcome</strong>: Airbnb achieved a 75% year-over-year increase in listings and saw improved user ratings in both markets.</li></ul><h3>Scenario 3: E-Commerce Adaptation for Regional Shopping Behaviors</h3><ul><li><strong>Challenge</strong>: A global fashion retailer launched its online store with a single, standardized checkout process. However, sales lagged in key markets like China—where mobile-first payments dominate—and Germany, where installment plans are a preferred payment option.</li><li><strong>Solution</strong>: The retailer partnered with a multi-market agency to integrate Alipay and WeChat Pay for the Chinese market and optimized payment plans tailored to German consumers.</li><li><strong>Result</strong>: Sales increased by 200% in China and 150% in Germany within six months.</li></ul><h3>Key Takeaways</h3><ol><li><strong>Cultural Sensitivity Prevents Missteps</strong>: Multi-market expertise helps brands connect authentically by aligning messaging and strategies with local expectations.</li><li><strong>Localization Drives Results</strong>: Tailored campaigns that reflect local habits and trends consistently outperform generic, one-size-fits-all approaches.</li><li><strong>Agility Accelerates Success</strong>: Engaging with multi-market specialists allows businesses to respond swiftly and effectively to unique challenges or market shifts.</li></ol><p>By partnering with ��ɫ Digital, you can confidently navigate the complexities of global markets with precision and cultural expertise. We’re here to help brands adapt quickly to diverse market needs and achieve measurable results.</p><p><a href="/contact">Let’s Chat!</a></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By The ��ɫ Digital Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/digital-marketing" hreflang="en">Digital Marketing</a></div> </div> Fri, 20 Dec 2024 18:00:48 +0000 jpressman 56957 at /blog/new-frontier-specialized-agencies-consolidated-world <span class="field field--name-title field--type-string field--label-hidden">The New Frontier: Specialized Agencies in a Consolidated World</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-12-18T12:53:02-05:00" title="Wednesday, December 18, 2024 - 12:53" class="datetime">Wed, 12/18/2024 - 12:53</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-234942" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/new-frontier-specialized-agencies-consolidated-world"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="960" height="566" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/tp-digital-blog.png?itok=UC8e1nLg 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="960" height="566" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/tp-digital-blog.png?itok=7Czx420B 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="453" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/tp-digital-blog.png?itok=-NIO67tV 1x"/> <img loading="eager" width="960" height="566" alt="tpt-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/tp-digital-blog.png?itok=UC8e1nLg" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-234945" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-234944" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The advertising landscape is undergoing a seismic shift with the recent merger of Omnicom Group and Interpublic Group (IPG), creating the world’s largest advertising entity. This union is reshaping how brands approach global campaigns, data-driven strategies, and creative execution. As the industry trends toward larger, consolidated agencies, specialized firms like ��ɫ Digital offer unique advantages in agility, global expertise, and tailored services.</p><p>We’ll outline why partnering with ��ɫ Digital positions you for success in the post-merger landscape.</p><h3>The Impact of Consolidation</h3><p>The Omnicom-IPG merger has introduced new dynamics into the market:</p><ul><li><strong>Mega-Agency Focus</strong>: Consolidated agencies prioritize their largest, most lucrative accounts, potentially leaving smaller or mid-sized clients underserved.</li><li><strong>Operational Complexity</strong>: The integration of multiple agencies can lead to inefficiencies, slower decision-making, and a less personalized approach to client needs.</li><li><strong>Global Competition</strong>: The merger aims to compete with tech giants like Google and Meta by emphasizing AI and data-driven advertising, creating pressure for clients to find specialized expertise in niche areas.</li></ul><h3>Why Specialized Agencies Matter</h3><p>In a world dominated by mega-agencies, specialized firms offer critical advantages:</p><p><strong>1. Agility and Personalization</strong></p><p>��ɫ Digital thrives on delivering bespoke solutions tailored to each client. While large agencies may struggle with bureaucracy, we provide:</p><ul><li>Faster turnaround times.</li><li>Personalized account management.</li><li>Flexible solutions that adapt to your needs.</li></ul><p><strong>2. Global Expertise</strong></p><p>With over 30 years of experience in localization and international marketing, we help brands execute seamless global campaigns by:</p><ul><li>Localizing content across over 200 languages.</li><li>Optimizing for international SEO and digital performance.</li><li>Streamlining workflows for multilingual content production.</li></ul><p><strong>3. Advanced Technology</strong></p><p>As the Omnicom-IPG merger leans heavily on AI, ��ɫ Digital is already leading the way with:</p><ul><li>AI-powered translation and content management tools.</li><li>Data-driven insights to optimize campaigns.</li><li>Scalable platforms to handle high-volume, multi-market content needs.</li></ul><p><strong>4. Independence and Focus</strong></p><p>Without the complexities of a consolidated structure, ��ɫ Digital provides:</p><ul><li>Unbiased, conflict-free services.</li><li>The ability to work seamlessly across agency ecosystems.</li><li>A focus on client success rather than internal politics.</li></ul><h3>The ��ɫ Digital Difference</h3><p>Delivering value in a changing industry with:</p><ul><li><strong>Localization Expertise</strong>: We are the go-to partner for brands looking to resonate with diverse, global audiences.</li><li><strong>Seamless Integration</strong>: Whether you’re working with in-house teams or multiple agencies, our tools and processes ensure smooth collaboration.</li><li><strong>Data-Driven ROI</strong>: By combining advanced technology with global insights, we deliver measurable results that align with your business goals.</li></ul><h3>How to Navigate the New Frontier</h3><p>Strategies for success in a consolidating industry:</p><ol><li><strong>Prioritize Specialized Partners</strong>: Work with agencies like ��ɫ Digital to fill gaps left by mega-agencies.</li><li><strong>Leverage Technology</strong>: Invest in AI-powered tools for efficiency and scalability.</li><li><strong>Focus on Personalization</strong>: Ensure your campaigns resonate with local audiences by partnering with experts in localization and cultural adaptation.</li><li><strong>Stay Agile</strong>: Choose partners who can quickly adapt to shifting priorities and market conditions.</li></ol><h3>Next Steps</h3><p>As the advertising world consolidates, the need for specialized expertise becomes more critical than ever. ��ɫ Digital is uniquely positioned to help clients navigate this new frontier with confidence.</p><ul><li><a href="/contact" title="Contact Us"><strong>Contact us today</strong></a> to learn how we can support your global campaigns with precision, agility, and measurable results. </li><li>Explore our AI-driven tools and solutions for scaling your marketing efforts globally.</li></ul></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By The ��ɫ Digital Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/digital-marketing" hreflang="en">Digital Marketing</a></div> </div> Wed, 18 Dec 2024 17:53:02 +0000 jpressman 56825 at /blog/banking-on-the-us-hispanic-market <span class="field field--name-title field--type-string field--label-hidden">Banking on the US Hispanic Market</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>admin</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-25T10:17:42-04:00" title="Thursday, April 25, 2024 - 10:17" class="datetime">Thu, 04/25/2024 - 10:17</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-3763" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/banking-on-the-us-hispanic-market"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1160" height="564" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TPT_Banking_on_US_Hispanic_Market_Infographic-HEADER.jpg?itok=7nUY2LyY 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1160" height="564" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TPT_Banking_on_US_Hispanic_Market_Infographic-HEADER.jpg?itok=bFKVvER9 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="373" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TPT_Banking_on_US_Hispanic_Market_Infographic-HEADER.jpg?itok=dju9ztps 1x"/> <img loading="eager" width="1160" height="564" alt="Banking on the US Hispanic Market" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TPT_Banking_on_US_Hispanic_Market_Infographic-HEADER.jpg?itok=7nUY2LyY" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-3761" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-3762" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>It’s not exactly a hard trivia question, “Other than English, what’s the most popular language in the United States?”  Most people know that Spanish is America’s unofficial second language—about 61 million people across the country speak it as their primary language. This figure already represents about 18% of the total US population, and it is only expected to grow. In fact, according to the US Census Bureau, the number should increase by more than 50% over just the next ten years. </p><p>The reality is, the US Hispanic market is a driving force in our economy. And certain sectors, such as auto, clothing, technology, and healthcare are expected to see more growth from the Hispanic market than the non-Hispanic market over the next decade. Based on these projections, you would think that every community and regional bank across the country would be engaged in a fierce competition to bring Hispanic customers to their firm.</p><p>Among Hispanics, 80% are interested in learning how financial services and products can help them achieve their life goals. So where do they turn when they want to learn more? Since most banks don’t advertise in Spanish, a large number will go to family members for financial advice. In fact, 27% of Hispanics rate family and friends as their preferred source of financial information (higher than any other category). If you think about this from a language proficiency perspective, it’s a relatively safe assumption that when a bank signs a new Spanish-speaking customer, they don’t just win one person—they win the entire family. Trust is the most important quality that Hispanics look for in a financial institution, and the best way to build trust is to engage with them in native language.</p><p>So why doesn’t every bank advertise in Spanish? After all, on the surface, it seems like there is only upside. Pay an agency to develop some Spanish ads, sit back, and watch the new customers start rolling in. But then what? How do you service these new, Spanish-speaking customers?</p><p>The CFPB actually regulates this process, which deters many banks from even taking the first step. The Unfair, Deceptive, or Abusive Acts or Practices (UDAAP), which is a part of Dodd-Frank, prohibits financial institutions from advertising in languages other than English, <em>if</em> the firm cannot then offer 100% support in the same language. </p><p>Once a Spanish-speaking prospect becomes a Spanish-speaking customer, the bank then must offer <em>everything</em> in Spanish—including but not limited to the website, call center, applications, disclosures, and notices. So for any bank that wants to attract new, Spanish-speaking customers, they need to be ready to support every stage of the banking relationship, not just new customer acquisition. There are other concerns too—such as Fair Lending and the Community Reinvestment Act (CRA)—so before approving your marketing department’s new budget for Spanish ads, it’s best to bring in legal and compliance for preliminary discussions.</p><p>Some of the biggest banks in the country are already advertising and supporting customers in Spanish, but most still aren’t. In such a competitive environment, the rest of the industry won’t just sit back and watch a select few banks support the entire US Hispanic market. ��ɫ can help your firm advertise to and fully support Spanish-speaking customers, all while complying to the many industry regulations associated with doing so.</p><p>If you’re interested in learning more about ��ɫ’s banking solutions, please visit our <a href="/industries/finance-and-banking" target="_blank">website</a> or email <a href="mailto:tptfinancial@transperfect.com">tptfinancial@transperfect.com</a>.</p><p><a href="/sites/default/files/documents/2024-04/TPT_Banking_on_US_Hispanic_Market_Infographic-compressed.pdf" target="_blank"><img src="/sites/default/files/inline-images/TPT_Banking_on_US_Hispanic_Market_Infographic-pdf.jpg" data-entity-uuid="f1afcc2a-e469-43b7-81a0-97116850605f" data-entity-type="file" alt="Banking on the US Hispanic Market" width="1160" height="3559"></a></p><p> </p><style type="text/css">.lead_img{ display:none; } .main_body img{ width: 100%; margin: 18px auto; margin-bottom: 1px; } .nobr{ white-space:nowrap; } .main_body{ margin-left: 2px !important; margin-right: 6px !important; } #content-area ol, #content-area ul { margin: 10px 0px 20px 0px !important; } #content-area ul { list-style-type: disc; list-style-position: inside; } #content-area ol { list-style-type: decimal; list-style-position: outside; } #content-area ul ul, #content-area ol ul { list-style-type: circle; list-style-position: outside; margin-left: 15px; } #content-area ol ol, #content-area ul ol { list-style-type: lower-latin; list-style-position: inside; margin-left: 15px; } </style></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By The ��ɫ Finance Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/financial-services" hreflang="en">Financial Services</a></div> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/finance-banking" hreflang="en">Finance & Banking</a></div> </div> Thu, 25 Apr 2024 14:17:42 +0000 admin 905 at /blog/enhancing-your-business-video-pitch <span class="field field--name-title field--type-string field--label-hidden">Enhancing Your Business with a Video Pitch</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-18T11:27:33-04:00" title="Thursday, April 18, 2024 - 11:27" class="datetime">Thu, 04/18/2024 - 11:27</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-215165" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/enhancing-your-business-video-pitch"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/ContentLabs%20No%20Words_1.png?itok=4yFBhpP6 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/ContentLabs%20No%20Words_1.png?itok=0RsnPDzv 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/ContentLabs%20No%20Words_1.png?itok=PbY11bCJ 1x"/> <img loading="eager" width="1920" height="1080" alt="A person pushing play button on a video on a touch screen." class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/ContentLabs%20No%20Words_1.png?itok=4yFBhpP6" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-215168" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-215167" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>A compelling business pitch succinctly encapsulates your venture, its core concept, and its promise. Mastering this art is pivotal, particularly for burgeoning enterprises seeking to ignite interest among potential employees, customers, and investors. Enter video pitches—a powerful medium poised to do just this. Let's explore how harnessing the potential of a video pitch can revolutionize your entrepreneurial journey.<o:p></o:p></p><h3>Unveiling the Advantages of Video Pitches<o:p></o:p></h3><p>The versatility inherent in video production is a cornerstone advantage of this medium. One approach involves adopting an interview-style format, allowing you to address the camera directly and articulate your vision with contagious passion. Alternatively, leverage animation to elucidate intricate processes, showcase compelling statistics, or highlight critical details destined to linger in the viewer's mind. Whether opting for live-action sequences, dynamic animations, or immersive 3D visuals, the myriad possibilities inherent in video production serve as a potent ally in articulating the fundamental problem your business endeavors to solve.<o:p></o:p></p><h3>Crafting Your Brand Narrative<o:p></o:p></h3><p>Video pitches offer a canvas to paint a vivid portrait of your brand identity. Immerse your audience in the aesthetic essence of your brand, offering them a tantalizing glimpse into its look and feel. By acquainting viewers with your brand persona, you forge a lasting impression, enabling them to glean insights into the trajectory you envision for your enterprise. In doing so, you introduce your brand and cultivate a sense of recognition and familiarity, laying the groundwork for meaningful connections with your audience.<o:p></o:p></p><h3>Seamless Sharing, Endless Impact<o:p></o:p></h3><p>Once your video pitch takes shape, it becomes a repository of all pertinent information, ensuring comprehensive communication without the risk of oversight. Consistency reigns supreme as each viewing experience remains steadfast in delivering key messages. Seamless dissemination is facilitated by the ease with which video pitches can be shared via email or links, empowering you to reach your target audience at their convenience. Leveraging the omnipresence of the internet, you can amplify your outreach efforts, seamlessly integrating your pitch into your online presence to maximize exposure. Furthermore, capitalizing on the preference algorithms give to video content will enhance your visibility, ensuring your message resonates with an even broader audience.<o:p></o:p></p><h3>Tailored Pitches for Diverse Audiences<o:p></o:p></h3><p>Recognize the diverse perspectives inherent in your audience base, tailoring your pitch to resonate with each distinct segment. For potential investors, emphasize your venture's profitability and growth potential, supported by meticulous market analysis and strategic foresight. Conversely, a sales-oriented pitch pivots toward showcasing your product or service's tangible benefits, underscoring the solutions it provides to pressing consumer needs. By aligning your pitch with your audience's specific interests and motivations, you foster a sense of relevance and engagement, compelling them to act.<o:p></o:p></p><h3>In Conclusion<o:p></o:p></h3><p>Video pitches emerge as a quintessential tool for driving business growth, seamlessly blending accessibility with efficacy. The potential for impact is limitless, from bolstering brand awareness to catalyzing sales and attracting investment. By tailoring your pitch to address your target audience's unique needs, you unlock this versatile medium's full potential. Embrace the creative freedom of video production, allowing your unique vision to shine through and captivate audiences far and wide.<o:p></o:p></p><p>Want to find out more about how videos can help your business succeed? <a href="/contentlabs">Get in touch today!</a><o:p></o:p><o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Mark Ventresca</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">��ɫ ContentLabs Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> Thu, 18 Apr 2024 15:27:33 +0000 muna.abdulkader 52239 at /blog/what-unites-us-slice-global-culture <span class="field field--name-title field--type-string field--label-hidden">What Unites Us: A Slice of Global Culture</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-09T09:00:52-05:00" title="Friday, February 9, 2024 - 09:00" class="datetime">Fri, 02/09/2024 - 09:00</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-205273" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/what-unites-us-slice-global-culture"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="2000" height="857" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/pizza%20day.png?itok=BQT0tonA 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="514" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/pizza%20day.png?itok=rRL0ZJdQ 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="329" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/pizza%20day.png?itok=pYBa8T2R 1x"/> <img loading="eager" width="2000" height="857" alt="Overview of a table with different types of pizza. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/pizza%20day.png?itok=BQT0tonA" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-205276" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-205275" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">Happy National Pizza Day!</p> <p class="text-align-left">Any way you slice it, pizza might just be the world’s <a href="https://www.chefsresource.com/is-pizza-the-most-popular-food-in-the-world/">most popular food</a>. But while pizza’s global appeal can’t be topped, pizza itself can be—in an endless number of ways. (Bananas and blue cheese, anyone?) Pizza might look and taste different depending on where you are, but it has a way of uniting and exciting palates across cultures—so much so that it has its own day of recognition!</p> <p class="text-align-left">In 1984, the publisher of <em>Pizza Today </em>magazine declared an annual pizza celebration in the US. Today, many countries celebrate National Pizza Day on February 9. Let’s take a look at the origins of this popular cuisine as well as the various ways it is enjoyed across the globe.</p> <p class="text-align-left"><strong>Fun fact: </strong>According to the Guinness Book of World Records, the <a href="https://www.guinnessworldrecords.com/world-records/longest-pizza?fb_comment_id=687816731337269_796607987124809">world’s longest pizza</a> measured more than 6,300 feet and used 17,700 pounds of dough, 5,000 pounds of sauce, and 3,900 pounds of cheese.</p> <h2 class="text-align-left">Modern-Day Pizza Has Roots in Naples, Italy</h2> <p class="text-align-left">People long ago ate flatbread with toppings. In ancient Greece, a dish called plakous featured flatbread topped with olive oil, spices, and sometimes cheese. But pizza with tomatoes and cheese originated later in Italy. The earliest style, known as pizza marinara, features crushed tomatoes, garlic, oregano, and olive oil. Pizza Margherita—so named when a Naples restaurant owner prepared a pie for the queen—features olive oil, tomato sauce, mozzarella, and basil, which are the colors of the Italian flag. These are known as Neapolitan pizzas, which means originating in Naples. A third variation, pizza Margherita con mozzarella di bufala, uses buffalo mozzarella instead of regular mozzarella.</p> <p class="text-align-left">Neapolitan pizza is known for its soft, airy crust and fresh, simple ingredients. It’s baked in a wood-fired oven at a very high temperature. The art of baking Neapolitan pizza has been passed down through generations, with specific requirements for the dough, tomatoes, and cheese. Neapolitan pizza has even been <a href="https://ich.unesco.org/en/RL/art-of-neapolitan-pizzaiuolo-00722">recognized on UNESCO’s</a> “Intangible Cultural Heritage of Humanity” list. </p> <p class="text-align-left">Elsewhere in Italy, Roman pizza has a thin, crispy crust, while Sicilian pizza is square with a thick crust.</p> <h2 class="text-align-left">As American as Pizza Pie?</h2> <p class="text-align-left">Groups of Italian immigrants arriving in the US at the turn of the last century brought a taste of home with them. Soon, pizza’s popularity exploded in the States.</p> <p class="text-align-left">In 1905, the first pizzeria opened in New York City. New Yorkers put their spin on the Neapolitan style of pizza, with a lighter dose of sauce and larger slices to fold in half for eating.</p> <p class="text-align-left">Chicago is the birthplace of another style of American pizza: deep dish. With a thick and buttery crust, slightly sweet sauce, and lots of cheese, deep-dish pizza is quite the deviation from its thinner-crust relatives.</p> <p class="text-align-left">Compared with the minimalism of Neapolitan pizza, American pizzas tend toward big and bold. Aside from myriad toppings, American pizza sometimes goes all out with extra cheese and a stuffed crust. According to a recent survey, the <a href="https://usabynumbers.com/popular-pizza-toppings-in-america/">most popular pizza topping</a> in the US is pepperoni, followed by mushrooms and mozzarella. And there is no shortage of go-to specialty pizzas, such as barbecue chicken and Hawaiian-style ham and pineapple.</p> <h2 class="text-align-left">Pizza Around the World</h2> <p class="text-align-left">While traditional Italian and US styles of pizza are enjoyed throughout the world, many countries and cultures have their own tasty spin on pizza.</p> <h3 class="text-align-left">Europe</h3> <p class="text-align-left"><strong>Something’s fishy:</strong> Pissaladière is a French, pizza-like flatbread topped with caramelized onions, black olives, anchovies, and sometimes anchovy paste. Some variations include tomatoes and omit anchovies.</p> <p class="text-align-left"><strong>Some like it hot:</strong> In Hungary, Magyaros pizza is topped with bacon, Hungarian sausage, salami, hot peppers, and red onion.</p> <p class="text-align-left"><strong>Norway leads the way: </strong>You may think Italy leads the world in pizza consumption, but that distinction goes to Norway. While Norwegians enjoy their share of homemade and restaurant-baked pizza, frozen pizza is the most commonly consumed pizza in that country.</p> <p class="text-align-left"><strong>That’s bananas:</strong> Most pizza toppings are savory, but some folks in Iceland and Sweden top their pies with banana slices. In Iceland, banana is commonly paired with blue cheese or pineapple.</p> <h3 class="text-align-left">Middle East</h3> <p class="text-align-left"><strong>Minced meat:</strong> Lahmacun is a Middle Eastern flatbread. Native to the Levant, it’s popular in Syria and Lebanon as well as Armenia and Turkey, where it is likely to be referred to as Armenian pizza or Turkish pizza. Lahmacun is topped with minced lamb or beef, minced vegetables, and plenty of herbs and spices.</p> <p class="text-align-left"><strong>So cheesy:</strong> Iranian pizza is known for its thick crust, lots of cheese, and copious amounts of toppings, which may include lamb, feta, mint, and more in addition to mozzarella and a yogurt sauce.</p> <h3 class="text-align-left">Asia</h3> <p class="text-align-left"><strong>A little bit of everything: </strong>Sometimes called Japanese pizza, okonomiyaki is more like a pancake or frittata. It’s made with flour, eggs, tempura scraps, cabbage, and pork belly slices, topped with an array of sauces and flavorings.</p> <p class="text-align-left"><strong>Nice and spicy:</strong> Tandoori chicken pizza is a flavor-packed Indian dish featuring chunks of tandoori-marinated chicken and traditionally topped with roasted green bell pepper, red onion, and lemon juice. It may include sauce, cheese, and other toppings. It's frequently served with raita, a yogurt-based condiment, to balance the spiciness.</p> <p class="text-align-left"><strong>Korean fusion: </strong>Bulgogi pizza combines Western-style pizza with Korean barbecue. The dough is topped with bulgogi (marinated barbecued beef), vegetables, and an oyster-based sauce. Another Korean favorite, kimchi pizza, is topped with gut-friendly kimchi (fermented vegetables) along with cheese, sauce, and more.</p> <h3 class="text-align-left">Latin America</h3> <p class="text-align-left"><strong>Don’t cry for me, Argentina: </strong>Fugazza is a fire-grilled, focaccia-like pizza popular in Argentina. The dough is topped with caramelized onions, mozzarella, and oregano.  </p> <p class="text-align-left"><strong>I never sausage a pizza:</strong> Calabresa pizza, created in Brazil, is a sausage lover’s dream topped with Calabresa sausage, sauce, onion, and oregano. (This is not to be confused with the Italian Calabrese pizza, featuring chopped tomatoes, tuna, anchovies, olives, capers, and garlic.)</p> <p class="text-align-left"><strong>Street pizza: </strong>Tlayuda is an iconic street food from Oaxaca, Mexico. It's made with a giant tortilla topped with asiento (fat left over from frying pig lard), refried beans, and ribbons of quesillo.</p> <h3 class="text-align-left">Africa</h3> <p class="text-align-left"><strong>Bunny chow:</strong> Bunny chow, or curried beef, originated in a heavily Indian city in South Africa. Traditionally served in a hollowed-out loaf of bread, it makes perfect sense on a pizza! Curried beef or vegetables are placed on a thick crust and topped with mozzarella, oregano, and coriander.</p> <p class="text-align-left"><strong>Fusion of flavors: </strong>Zanzibar pizza is a collision of foods and flavors packed into a pocket of dough and then fried. Think meats, vegetables, and cheeses, but also perhaps eggs, mayonnaise, and regional condiments.</p> <h2 class="text-align-left">Global Mindset, Localized Approach</h2> <p class="text-align-left">Just as ��ɫ takes a global mindset and localized approach to language services, so does the world of pizza. Think about it: people in China enjoy Pizza Hut pizza that originated on the other side of the globe, but they’ve localized it with regional preferences such as crab, tuna, and soy sauce. It’s a great approach to all cuisine—balance your love of local favorites with an open mind and adventurous palate that enables you to discover and enjoy new flavors from around the world. Better yet, your life will be enriched by learning about other cultures through food.</p> <p class="text-align-left"><em>What are your favorite pizza flavors and traditions? Let us know on <a href="https://www.facebook.com/��ɫ/">Facebook</a> or <a href="https://www.linkedin.com/company/transperfect/">LinkedIn</a>.</em></p> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">��ɫ Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> Fri, 09 Feb 2024 14:00:52 +0000 muna.abdulkader 50484 at /blog/introductory-guide/interpretation <span class="field field--name-title field--type-string field--label-hidden">Introductory Guide to Interpretation</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-08T13:55:10-05:00" title="Thursday, February 8, 2024 - 13:55" class="datetime">Thu, 02/08/2024 - 13:55</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-205925" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/introductory-guide/interpretation"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1965" height="942" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/introblog1.png?itok=762IMfFs 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="575" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/introblog1.png?itok=CZEwX04R 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="368" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/introblog1.png?itok=vlFpuTA5 1x"/> <img loading="eager" width="1965" height="942" alt="Graphic of circular versions of flags around a globe. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/introblog1.png?itok=762IMfFs" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-205877" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h3 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">101 Guide: Interpretation</span></p> </h3> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">As globalization increases and mixed-language encounters become more common, the need for interpretation services is rapidly increasing. Whether it’s a medical provider treating a Limited English Proficient (LEP) patient, a teacher meeting with a parent who speaks a different language, or a virtual business meeting between colleagues in different countries, interpretation bridges communication gaps and enables effective conversations between people who speak different languages.  </p> <p class="text-align-left">Interpretation is useful in many scenarios, but it is not a one-size-fits-all solution. This guide covers common types of interpretation as well as applications and best practices. It also looks at how AI is changing the landscape of interpretation services and what lies ahead.</p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205881" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">What Is Interpretation?</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Interpretation is the process of rendering spoken words from one language to another. An interpreter listens to the words in the language of the speaker and conveys them in the language of the listener. Interpreters are a lifeline for people in a variety of situations who don’t understand the primary language being spoken. This can include:</p> <div> <div> <div class="msocomtxt" id="_com_1" language="JavaScript" onmouseout="msoCommentHide('_com_1')" onmouseover="msoCommentShow('_anchor_1','_com_1')"> <p class="MsoCommentText" style="margin-bottom:11px"> </p> </div> </div> </div> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_carousel-205321" class="wrapper-d_p_carousel full-width margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-carousel paragraph--type--d-p-carousel with-forced-long-text-margin paragraph--view-mode--default" data-id="205321"> <div data-id="paragraph-d_p_carousel-205321" class="d-p-carousel"> <div class="content-wrapper"> <div class="content container"> </div> <div class="container expandable-content"> <div class="field field--name-field-d-p-cs-item-reference field--type-entity-reference-revisions field--label-hidden carousel-items-wrapper row"> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205318" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1217" height="768" alt="Group of employees in the office having a meeting. " class="lazyload" data-src="/sites/default/files/media/image/Meetings.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/solutions/event-services"><span style="font-size:16px;">Meetings and events</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205319" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1301" height="867" alt="Laptop screen with a webinar." class="lazyload" data-src="/sites/default/files/media/image/webinars.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:16px;">Webinars and global town halls</span></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205320" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1182" height="788" alt="A lecture being conducted in an office. " class="lazyload" data-src="/sites/default/files/media/image/lectures%20and%20workshops.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:16px;">Lectures and workshops</span></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205871" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1270" height="847" alt="A doctor speaking with a patient" class="lazyload" data-src="/sites/default/files/media/image/medical%20appointments.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/life-sciences"><span style="font-size:16px;">Medical appointments</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205872" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1214" height="809" alt="A lawyer handing a document to a colleague." class="lazyload" data-src="/sites/default/files/media/image/legal%20proceedings.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/legal"><span style="font-size:16px;">Legal proceedings</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205882" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1248" height="832" alt="A man checking his bank account online." class="lazyload" data-src="/sites/default/files/media/image/banking.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/finance-and-banking"><span style="font-size:16px;">Banking/financial transactions</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205883" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1233" height="822" alt="A customer service rep at her desk, on the phone with a customer. " class="lazyload" data-src="/sites/default/files/media/image/customer%20service.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="https://www.transperfectconnect.com/solutions/business-process-outsourcing?_gl=1*h85226*_ga*MTQ0MzI0NjY4OC4xNzA4NDQ5Njg1*_ga_KZXW62MV8L*MTcwODQ0OTY4NC4xLjEuMTcwODQ1MDQ2NC4yMy4wLjA."><span style="font-size:16px;">Customer service calls</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205884" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1168" height="779" alt="A woman purchasing something at the register at a store. " class="lazyload" data-src="/sites/default/files/media/image/retail_1.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/retail-and-ecommerce"><span style="font-size:16px;">Retail transactions</span></a></p> </h2> </div> </section> </div> </div> </div> </div> <div class="pt-4"> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205879" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Interpretation is key for bridging communication gaps that can arise from language barriers. It can be performed in person, over video, or over the phone, and it can be instantaneous or with a short delay. But interpretation is more than just conveying words in a different language. Skilled interpreters are savvy communicators who understand and are able to pick up on cultural nuances, body language, and facial expressions, enabling them to convey the speaker’s intended meaning, tone, and perspective.</p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205886" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">What Is the Difference Between Interpretation and Translation?</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Translation involves written content, while interpretation involves spoken content. Translation uses computer-aided translation tools and takes place over a period of time, while interpretation happens in real time or near real time. Interpretation can happen in person (onsite interpretation) or remotely.</p> <blockquote style="font-style: italic; border-left: 4px solid #3499db; background-color: #D1E4F1; padding: 10px 15px"> <h3 class="text-align-left"><span style="font-size:18px;"><span style="color:#000000;"><span style="font-family:Montserrat,sans-serif;">Did you know? </span></span></span></h3> <h3 class="text-align-left"><span style="font-size:16px;"><span style="color:#2c3e50;">According to </span><a href="https://www.bls.gov/ooh/media-and-communication/interpreters-and-translators.htm">U.S. Bureau of Labor Statistics</a><span style="color:#4e5f70;">, </span><span style="color:#2c3e50;">the Employment for interpreters is expected to grow 4% through 2032.</span></span></h3> </blockquote> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205888" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">What Training Do Interpreters Need?</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">When searching for a reputable interpreter, you may wonder what parameters to consider.</p> <p class="text-align-left">Certification is required for many specialized types of interpreting, including courtroom, UN, medical, and legal. For example, medical interpreters need to be certified by the Certification Commission for Healthcare Interpreters or the National Board for Certified Medical Interpreters.</p> <p class="text-align-left">For less specialized types of interpretation, certification is a plus, but not mandatory. Some interpreters may have studied interpretation or languages in college, taken online training courses, and/or belong to a professional organization. It’s important that an interpreter has a strong grasp of grammar and is able to pick up on subtleties in verbal and nonverbal (gestures, idioms, and other nuances).</p> <p class="text-align-left">Strong listening skills, a knowledge of cultural norms, and the ability to remain impartial are also important. Interpreters should be able to use discretion and uphold confidentiality. Finally, they should demonstrate a strong grasp of the subject area for which they will be providing services.</p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-206495" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">What Are the Main Types of Interpretation?</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom: 11px;"><strong>Consecutive Interpretation: Listening, Then Translating</strong></p> <p class="text-align-left">In this model of interpretation, the interpreter, either onsite or remote, acts as a middleperson between two or more people.</p> <p class="text-align-left"><strong>The Process:</strong></p> <p class="text-align-left"> </p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_group_of_text_blocks-205969" class="wrapper-d_p_group_of_text_blocks margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-group-of-text-blocks paragraph--type--d-p-group-of-text-blocks paragraph--view-mode--default"> <div class="container d-p-group-of-text-blocks-header-wrapper"> </div> <div class="d-p-tiles-wrapper container expandable-content"> <section > <div class="field field--name-field-d-p-tb-block-reference field--type-entity-reference-revisions field--label-hidden subparagraphs-wrapper single-boxes-wrapper row"> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205966" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>01</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Person 1 speaks in their native language, then pauses. The interpreter takes notes as needed.</p> </div> </div> </div> </section> </div> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205967" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>02</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The interpreter renders the spoken words in the language of person 2. </p> </div> </div> </div> </section> </div> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205968" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>03</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Person 2 speaks a response. </p> </div> </div> </div> </section> </div> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205970" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>04</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The interpreter again takes notes and waits for a pause. </p> </div> </div> </div> </section> </div> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205971" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>05</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The interpreter renders the spoken words in the language of person 1.</p> </div> </div> </div> </section> </div> </div> </section> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205899" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom: 11px;">Consecutive interpretation works best in one-on-one or small-group scenarios where no more than two languages are spoken, including:</p> <p class="text-align-left"> </p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_carousel-205894" class="wrapper-d_p_carousel full-width margin-bottom-none margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-carousel paragraph--type--d-p-carousel with-forced-long-text-margin paragraph--view-mode--default" data-id="205894"> <div data-id="paragraph-d_p_carousel-205894" class="d-p-carousel"> <div class="content-wrapper"> <div class="content container"> </div> <div class="container expandable-content"> <div class="field field--name-field-d-p-cs-item-reference field--type-entity-reference-revisions field--label-hidden carousel-items-wrapper row"> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205889" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1322" height="744" alt="A meeting with employees of a small business. " class="lazyload" data-src="/sites/default/files/media/image/small%20business%20meeting.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:16px;">Small business meetings</span></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205890" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1194" height="796" alt="A father and son in a meeting with the son's teacher. " class="lazyload" data-src="/sites/default/files/media/image/parent%20teacher.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/more-industries/education"><span style="font-size:16px;">Parent-teacher conferences</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205891" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1214" height="809" alt="A lawyer handing a document to a colleague." class="lazyload" data-src="/sites/default/files/media/image/legal%20proceedings.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/legal"><span style="font-size:16px;">Legal proceedings</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205892" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1563" height="879" alt="A woman looking at her credit card and her phone, completing a financial transaction online. " class="lazyload" data-src="/sites/default/files/media/image/financial%20transaction.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/finance-and-banking"><span style="font-size:16px;">Financial transactions</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205900" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1168" height="779" alt="A woman purchasing something at the register at a store. " class="lazyload" data-src="/sites/default/files/media/image/retail_1.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/retail-and-ecommerce"><span style="font-size:16px;">Retail transactions</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205893" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1168" height="778" alt="A manager training an employee, both looking at a desktop computer monitor. " class="lazyload" data-src="/sites/default/files/media/image/job%20training.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/solutions/translation-and-language-services/language-and-cultural-training"><span style="font-size:16px;">Job training</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205901" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1270" height="847" alt="A doctor speaking with a patient" class="lazyload" data-src="/sites/default/files/media/image/medical%20appointments.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/life-sciences"><span style="font-size:16px;">Medical appointments</span></a></p> </h2> </div> </section> </div> </div> </div> </div> <div class="pt-4"> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205903" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Consecutive interpretation does not require any equipment, and the pauses in dialogue provide time for the interpreter to think through their response, helping to ensure the highest level of accuracy. Additionally, the interpreter can ask for clarification as needed. As a downside, this type of interpretation will double the length of a meeting or encounter, as everything needs to be spoken twice. Additionally, the natural flow of the speaker is interrupted by the interpretation process.</p> <p class="text-align-left"><strong>Simultaneous Interpretation: Translating While Listening</strong></p> <p class="text-align-left">With simultaneous interpretation, the listener hears speech in their native language just a few seconds behind the original speaker through the use of interpretation equipment.</p> <p class="text-align-left">Also called UN-style interpretation or conference interpretation, simultaneous interpretation is generally used for large conferences and meetings, or in situations where two or more languages are being spoken or the audience has mixed language requirements.</p> <blockquote style="font-style: italic; border-left: 4px solid #3499db; background-color: #D1E4F1; padding: 10px 15px"> <h3 class="text-align-left"><span style="font-size:18px;"><span style="color:#000000;"><span style="font-family:Montserrat,sans-serif;">Did you know? </span></span></span></h3> <h3 class="text-align-left"><span style="font-size:16px;"><span style="color:#2c3e50;">Using newly invented wireless technology, the first official application of simultaneous interpretation was during the Nuremburg Trials.</span></span></h3> </blockquote> <p class="text-align-left"> </p> <p class="text-align-left"><strong>The Process:</strong></p> <p class="text-align-left"> </p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_group_of_text_blocks-205975" class="wrapper-d_p_group_of_text_blocks margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-group-of-text-blocks paragraph--type--d-p-group-of-text-blocks paragraph--view-mode--default"> <div class="container d-p-group-of-text-blocks-header-wrapper"> </div> <div class="d-p-tiles-wrapper container expandable-content"> <section > <div class="field field--name-field-d-p-tb-block-reference field--type-entity-reference-revisions field--label-hidden subparagraphs-wrapper single-boxes-wrapper row"> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205972" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>01</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Skilled interpreters sit in a soundproof booth (one booth for each language) from which they can see the original speaker and listen to the original speaker through headphones.</p> </div> </div> </div> </section> </div> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205973" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>02</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The interpreters make split-second decisions about how to render the speaker’s message into the target language.</p> </div> </div> </div> </section> </div> <div class="single-box-wrapper list-item-wrapper col-lg-4 col-sm-4 col-12"> <section id="paragraph-d_p_single_text_block-205974" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>03</p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The interpreters speak the translated speech into a microphone, which is wirelessly transmitted to the speaker via headphones.</p> </div> </div> </div> </section> </div> </div> </section> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-206497" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Simultaneous interpretation works best for large conferences and board meetings, or in situations where two or more languages are being spoken or the audience has mixed language requirements. Think of the United Nations General Assembly where delegates from different countries speak in their native languages.</p> <p class="text-align-left">The main advantage of simultaneous interpretation is that it provides a better presenter and attendee experience vs. consecutive interpretation because there are no significant pauses in the flow of communication. However, not every interpreter is capable of performing simultaneous conference interpretation. This service requires highly trained and experienced interpreters as well as specialized equipment.</p> <p class="text-align-left"> </p> <blockquote style="font-style: italic; border-left: 4px solid #3499db; background-color: #D1E4F1; padding: 10px 15px"> <h3 class="text-align-left"><span style="font-size:18px;"><span style="color:#000000;"><span style="font-family:Montserrat,sans-serif;">Did you know? </span></span></span></h3> <h3 class="text-align-left"><span style="font-size:16px;"><span style="color:#2c3e50;">Simultaneous interpretation can be done remotely using a Remote Simultaneous Interpretation (RSI) platform. RSI platforms allow interpreters to work from their homes to provide interpretation in real time for events taking place anywhere in the world. This revolutionary technology mitigates the need for cumbersome interpretation booths and the fees and risk associated with interpreter travel.</span></span></h3> </blockquote> <p> </p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205908" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">What Should I Know Before Using Interpretation Services?</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Simultaneous interpreting requires high mental acuity, and it can be tiring. For any meeting expected to last more than an hour, it’s imperative to assign two interpreters per language and have them switch off every 10 to 15 minutes. Additionally, all speakers should be informed ahead of time that the meeting will have interpretation, and they should be reminded to speak slowly and clearly to allow the interpreters the opportunity to relay all of the content to the attendees.</p> <p class="text-align-left"><strong>Over-the-Phone Interpretation (OPI)</strong></p> <p class="text-align-left">Over-the-phone interpretation (OPI) allows for two people who speak different languages to communicate on the phone with the aid of a third-party interpretation service. Once connected, the interpreter works as a facilitator for the two callers so they can converse.</p> <p class="text-align-left">OPI is a simple and convenient option that eliminates the need for on-site interpreters in many scenarios. But this method of interpretation does have some drawbacks. Depending on location, ambient noise can be an issue. It’s important to find a quiet room with minimal background noise. If you are using a cell phone, outages and dropped calls can happen. Finally, there is no face-to-face element with OPI. It cannot be used for sign language interpreting, and it does not allow for body language and facial expressions.</p> <p class="text-align-left"><strong>Best practices for OPI interpretation</strong></p> <ul> <li class="text-align-left">Use a phone with a reliable service and connection.</li> </ul> <ul> <li class="text-align-left">Find a quiet room or a location with minimal background noise.</li> <li class="text-align-left">Once connected with an interpreter, speak clearly and pause after every two to three sentences so the interpreter has time to communicate the message.</li> <li class="text-align-left">OPI should be used as an on-demand service, not for scheduled meetings or events.</li> </ul> <p class="text-align-left">Tips for selecting a reputable OPI provider</p> <p class="text-align-left">An OPI provider should be transparent with their reporting (call connection times, languages offered/services, date/time of calls). When vetting OPI providers, ask about their interpreter training program and what quality measures they take to keep calls safe. Finally, you may opt to schedule a test call with a prospective provider.</p> <blockquote> <p> </p> </blockquote> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_side_by_side-205954" class="wrapper-d_p_side_by_side margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-side-by-side with-forced-long-text-margin paragraph--type--d-p-side-by-side paragraph--view-mode--default without-header"> <div class="side-header container"> </div> <div class="d-p-tiles-wrapper expandable-content"> <div class="container items"> <section class="row"> <div class="field field--name-field-d-p-sbs-items field--type-entity-reference-revisions field--label-hidden w-100 items-wrapper d-flex flex-wrap"> <div class="list-item-wrapper col-sm-6 item-1"> <div class="d-media-background-wrapper"> <div class="field field--name-field-d-p-media-item field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1250" height="834" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/OPI%20service.png?itok=WgYw6bOf 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="801" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/OPI%20service.png?itok=KJL0KmdV 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/OPI%20service.png?itok=od4vyqa3 1x"/> <img loading="eager" width="1250" height="834" alt="A credit union employee offering over-the-phone (OPI) interpretation services. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/OPI%20service.png?itok=WgYw6bOf" /> </picture> </div> </div> </div> </div> </div> <div class="list-item-wrapper col-sm-6 item-2"> <section id="paragraph-d_p_single_text_block-205952" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h3 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="color:#e67e22;"><span style="font-family:Montserrat,sans-serif;"><span style="font-size:18px;">Interpretation in action</span></span></span></p> </h3> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><span style="color:#4e5f70;">A customer at the local credit union receives an alert that their account has been compromised. This scary situation is compounded by the fact that the customer is limited English proficient (LEP). The customer must act quickly to ensure their account is secure but is concerned that they will not understand the details of the situation. Fortunately, the credit union offers over-the-phone (OPI) interpretation services. The customer can dial in and be connected with an interpreter who assists the customer in their native language.  </span></p> </div> </div> </div> </section> </div> </div> </section> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205959" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px"><strong>Video Remote Interpretation (VRI)</strong></p> <p class="text-align-left">Video Remote Interpretation (VRI) provides the remote convenience of OPI and adds a visual element. VRI is most commonly used through a phone or computer with video access and connects the caller with a third-party interpretation service. Once connected, the interpreter (based at a call center equipped with a headset and video camera) works as an intermediary between the two callers so they can communicate through video.</p> <p class="text-align-left"> </p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_carousel-205916" class="wrapper-d_p_carousel with-long-text full-width margin-bottom-none margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-carousel paragraph--type--d-p-carousel with-forced-long-text-margin paragraph--view-mode--default" data-id="205916"> <div data-id="paragraph-d_p_carousel-205916" class="d-p-carousel"> <div class="content-wrapper"> <div class="content container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><strong>Use Cases</strong></p> </div> </div> <div class="container expandable-content"> <div class="field field--name-field-d-p-cs-item-reference field--type-entity-reference-revisions field--label-hidden carousel-items-wrapper row"> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205909" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1528" height="860" alt="A doctor speaking with a patient through a video call. " class="lazyload" data-src="/sites/default/files/media/image/telehealth.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/life-sciences/life-sciences-interpretation"><span style="font-size:16px;">Telehealth appointments and emergency situations</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205910" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1214" height="809" alt="A lawyer handing a document to a colleague." class="lazyload" data-src="/sites/default/files/media/image/legal%20proceedings.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p style="margin-bottom:7px; margin-left:8px"><a href="/industries/legal/language-services"><span style="font-size:16px;"><span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Legal proceedings</span></span></span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205911" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1217" height="768" alt="Group of employees in the office having a meeting. " class="lazyload" data-src="/sites/default/files/media/image/Meetings.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="https://www.transperfectconnect.com/solutions/video-remote-interpretation?_gl=1*1y6ik2n*_ga*MTQ0MzI0NjY4OC4xNzA4NDQ5Njg1*_ga_KZXW62MV8L*MTcwODQ0OTY4NC4xLjEuMTcwODQ1MjM2OS42MC4wLjA."><span style="font-size:16px;">Business meetings</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205912" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1194" height="796" alt="A father and son in a meeting with the son's teacher. " class="lazyload" data-src="/sites/default/files/media/image/parent%20teacher.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><a href="/industries/more-industries/education"><span style="font-size:16px;">Education – parent/teacher conferences</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205913" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1156" height="771" alt="a business meeting with half of the employees engaging in the conversation through a video call. " class="lazyload" data-src="/sites/default/files/media/image/business%20meeting%20negotiations.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p style="margin-bottom:7px; margin-left:8px"><a href="https://www.transperfectconnect.com/solutions/video-remote-interpretation?_gl=1*1y6ik2n*_ga*MTQ0MzI0NjY4OC4xNzA4NDQ5Njg1*_ga_KZXW62MV8L*MTcwODQ0OTY4NC4xLjEuMTcwODQ1MjM2OS42MC4wLjA."><span style="font-size:16px;">Business meetings and negotiations</span></a></p> </h2> </div> </section> </div> <div class="carousel-item-wrapper list-item-wrapper px-3"> <section id="paragraph-d_p_carousel_item-205914" class="wrapper-d_p_carousel_item theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-carousel-item paragraph--type--d-p-carousel-item paragraph--view-mode--default"> <div class="field field--name-field-d-media-icon field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1415" height="944" alt="An ASL interpreter translating through a video call. " class="lazyload" data-src="/sites/default/files/media/image/ASL.png" /> </div> </div> </div> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:16px;">American Sign Language (ASL) interpreting</span></p> </h2> </div> </section> </div> </div> </div> </div> <div class="pt-4"> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205918" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">As with phone interpretation, VRI is low cost compared to on-site interpretation. In this model, the interpreter is able to view participants’ body language, facial expression, and cultural clues. This is an on-demand service, with no scheduling required.</p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205920" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">What Are Some Best Practices for VRI?</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><ul> <li class="text-align-left"><a>Use high-speed internet connection on a device with a good camera, microphone, and speakers.</a></li> <li class="text-align-left">Try to find a quiet room or a location with minimal background noise.</li> <li class="text-align-left">Once connected with an interpreter, speak (or sign for American Sign Language) clearly and pause after every 2-3 sentences so the interpreter has time to communicate the message.</li> <li class="text-align-left">Remember that VRI should be used as an on-demand service, not for scheduled meetings or events.</li> </ul> <p class="text-align-left"><strong>Tips for selecting a reputable VRI provider </strong></p> <p class="text-align-left">A VRI provider should be aware of their facial expressions, attire, and body language during video sessions. They should be transparent with their reporting (call connection times, languages offered/services, date/time of calls). When vetting VRI providers, ask about their interpreter training program and what quality measures they take to keep calls safe. Finally, you may opt to schedule a test call with a prospective provider.</p> <p class="text-align-left"> </p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_side_by_side-205957" class="wrapper-d_p_side_by_side margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-side-by-side with-forced-long-text-margin paragraph--type--d-p-side-by-side paragraph--view-mode--default without-header"> <div class="side-header container"> </div> <div class="d-p-tiles-wrapper expandable-content"> <div class="container items"> <section class="row"> <div class="field field--name-field-d-p-sbs-items field--type-entity-reference-revisions field--label-hidden w-100 items-wrapper d-flex flex-wrap"> <div class="list-item-wrapper col-sm-6 item-1"> <div class="d-media-background-wrapper"> <div class="field field--name-field-d-p-media-item field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1194" height="796" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Hospital%20interpreter.png?itok=WuwC-qI0 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1194" height="796" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Hospital%20interpreter.png?itok=T2qojfw1 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Hospital%20interpreter.png?itok=wOwB5dUk 1x"/> <img loading="eager" width="1194" height="796" alt="A remote third-party interpreter assisting hospital staff and patients with interpretation services." class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Hospital%20interpreter.png?itok=WuwC-qI0" /> </picture> </div> </div> </div> </div> </div> <div class="list-item-wrapper col-sm-6 item-2"> <section id="paragraph-d_p_single_text_block-205956" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <h3 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="color:#e67e22;"><span style="font-family:Montserrat,sans-serif;"><span style="font-size:18px;">Interpretation in action</span></span></span></p> </h3> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><span style="color:#4e5f70;">A man is taken to the ER after a car accident. His relatives are contacted and soon arrive: two adults and a teenager. The teen speaks English, but the adults are limited English proficient (LEP). The adults are hesitant to have the teen act as an interpreter, because they do not want to subject him to sensitive or upsetting information. Fortunately, the hospital contracts with a video interpretation service, allowing the adult family members to discuss their relative’s condition with hospital staff with the assistance of a remote third-party interpreter.</span></p> </div> </div> </div> </section> </div> </div> </section> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205922" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">Quality Control in Interpretation</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Quality control is an important facet of the interpretation journey. This is especially key for businesses, as the interpreters they use become a reflection of the company’s image.</p> <p class="text-align-left">The first step in quality control is selecting qualified interpreters, preferably ones who have the necessary subject matter expertise for the scenario. For example, an interpreter with deep knowledge of finance is going to be a good fit to work with banking clients, as they will have the context and background to understand a client’s needs and pain points during an interpretation session.</p> <p class="text-align-left">The second step is pre-event preparation. While a competent interpreter is going to do their own due diligence, it’s still prudent to provide reference materials to interpreters ahead of time. Additionally, it’s best to ensure all necessary equipment has been tested, if applicable. Finally, it’s important to collect and evaluate feedback from clients. They are the ones who will be able to assess whether the interpreter has effectively performed the linguistic task at hand.</p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_text_paged-205924" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p><span style="font-size:18px;">AI & the Future of Interpretation</span></p> </h2> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">Artificial Intelligence (AI) is influencing all aspects of the world, and interpretation is no exception. Many in the industry are seeing a wide range of leverage. It’s clear that AI is here to stay, although it’s not poised to take over for human interpreters anytime soon. AI-driven interpretation is not suited for content that is heavy with sarcasm, cultural nuance, or emotional content. It’s also more prone to headline-grabbing mistakes. Humans are certainly not infallible, but programmatic issues tend to have a more visceral reaction than the mistakes that are well within the expectation of a live event. </p> <p class="text-align-left" style="margin-bottom:11px">AI-based interpretation will continue to improve and become a suitable alternative for events that fit a specific profile. At present time, there is a difference in both accountability and quality between a top-level professional interpreter and an AI-based deliverable, and no one anticipates that the UN will be using AI-interpretation anytime soon. When looking at AI-based options, it is recommended to do your diligence on both the provider and attendees to ensure that the expectations of the event are met by your service provider. </p> <p class="text-align-left" style="margin-bottom:11px"> </p> <p class="text-align-left" style="margin-bottom:11px"> </p> </div> </div> </div> </section> </div> <div class="field__item"> <section id="paragraph-d_p_block-206504" class="wrapper-d_p_block t-multi-tab-cta full-width margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph paragraph--type--d-p-block paragraph--view-mode--default"> <div data-id="paragraph-d_p_block-206504"> <div class="content-wrapper"> <div class="content "> <div class="field field--name-field-block field--type-d-block-field field--label-hidden field__item"> <div class="block block-webform block-webform-block"> <div class="content"> <form class="webform-submission-form webform-submission-add-form webform-submission-simple-request-info-form webform-submission-simple-request-info-add-form js-webform-submit-once js-webform-details-toggle webform-details-toggle antibot" data-drupal-selector="contact-form-zoominfo" data-action="/taxonomy/term/70/feed" action="/antibot" method="post" id="contact-form-zoominfo" accept-charset="UTF-8"> <noscript> <div class="antibot-no-js antibot-message antibot-message-warning">You must have JavaScript enabled to use this form.</div> </noscript> <div class="row container js-form-wrapper form-group" style="margin:auto;" data-drupal-selector="edit-row-container" id="edit-row-container"><div class="col-lg-6 col-sm-12 js-form-wrapper form-group" data-drupal-selector="edit-left-container" id="edit-left-container"> <fieldset id="edit-left-markup" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-left-markup form-item-left-markup form-no-label form-group"> <div id="contact">-</div><h2 class="supercool-text">Kickstart Your Global Strategy</h2><p class="supercool-p">We help clients reach new global markets by connecting with audiences and delivering exceptional customer experiences—in any language.</p><p><br> </p><p><img alt="" src="/sites/default/files/styles/multi_tab_cta_decoration_265_265/public/media/image/globe_pin.png"></p><p> </p> </fieldset> </div> <div class="form-row col-lg-6 col-sm-12 js-form-wrapper form-group" data-drupal-selector="edit-right-container" id="edit-right-container"> <fieldset style="padding:5px" id="edit-markup" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <h3>Complete the form to request information</h3> </fieldset> <fieldset style="padding:5px; margin-bottom:5px;" class="js-form-item js-form-type-select form-type-select js-form-item-fq-all-comments-c form-item-fq-all-comments-c form-no-label form-group"> <select data-drupal-selector="edit-fq-all-comments-c" id="edit-fq-all-comments-c" name="fq_all_comments_c" class="form-select required form-control" required="required" aria-required="true"><option value="" selected="selected">How can we help?</option><option value="service_price">Questions about services/technology/pricing</option><option value="service_price2">Request a consultation</option><option value="rfp">Invite ��ɫ to participate in a RFP/RFI</option><option value="job">Job applicant/career questions</option><option value="vendor">Vendor/linguist questions</option><option value="press">Press Inquires</option><option value="other">Other</option></select> </fieldset> <div class="js-webform-states-hidden js-form-wrapper" data-drupal-states="{"visible":{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}}}"> <fieldset class="js-form-item js-form-type-processed-text form-type-processed-text js-form-item- form-item- form-no-label form-group" id="edit-linguist-message"> <div style="margin-bottom: 15px; padding: 10px; color: #ff0000; background: #fbeeee; border: 1px solid #ff0000;">Please visit <a href="https://gateway.transperfect.com/home">https://gateway.transperfect.com/home</a> to register in our system and submit questions</div> </fieldset> </div><div class="js-webform-states-hidden js-form-wrapper" data-drupal-states="{"visible":{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}}"> <fieldset class="js-form-item js-form-type-processed-text form-type-processed-text js-form-item- form-item- form-no-label form-group" id="edit-job-message"> <div style="background-color:#fbeeee;border:1px solid #ff0000;color:#ff0000;margin-bottom:15px;padding:10px;">Please visit <a href="https://www.linkedin.com/company/transperfect/jobs/">LinkedIn</a> to check our live openings.</div> </fieldset> </div> <fieldset class="form-group col-md-6 js-webform-states-hidden js-form-item js-form-type-textfield form-type-textfield js-form-item-first-name form-item-first-name form-no-label" style="margin-bottom:10px;"> <input data-drupal-selector="edit-first-name" type="text" id="edit-first-name" name="first_name" value="" size="60" maxlength="255" placeholder="First Name" class="form-text form-control" data-drupal-states="{"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}],"optional":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" /> </fieldset> <fieldset class="form-group col-md-6 js-webform-states-hidden js-form-item js-form-type-textfield form-type-textfield js-form-item-last-name form-item-last-name form-no-label" style="margin-bottom:10px;"> <input data-drupal-selector="edit-last-name" type="text" id="edit-last-name" name="last_name" value="" size="60" maxlength="255" placeholder="Last Name" class="form-text form-control" data-drupal-states="{"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}],"optional":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" /> </fieldset> <fieldset class="form-group col-md-6 js-webform-states-hidden js-form-item js-form-type-textfield form-type-textfield js-form-item-title form-item-title form-no-label" style="margin-bottom:10px;"> <input data-drupal-selector="edit-title" type="text" id="edit-title" name="title" value="" size="60" maxlength="255" placeholder="Job Title" class="form-text form-control" data-drupal-states="{"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" /> </fieldset> <fieldset class="form-group col-md-6 js-webform-states-hidden js-form-item js-form-type-textfield form-type-textfield js-form-item-phone-work form-item-phone-work form-no-label" style="margin-bottom:10px;"> <input data-drupal-selector="edit-phone-work" type="text" id="edit-phone-work" name="phone_work" value="" size="60" maxlength="255" placeholder="Telephone" class="form-text form-control" data-drupal-states="{"required":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"service_price"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"other"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"rfp"}}],"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" /> </fieldset> <fieldset class="form-group col-md-6 js-webform-states-hidden js-form-item js-form-type-email form-type-email js-form-item-email form-item-email form-no-label" style="margin-bottom:10px;"> <input pattern="^(.(?!ru|xyz|gmail|hotmail|yahoo|msn|aol|adopt|oueue|atrimoney|badly|powds|bostoto|bycesoir|card|jsafes|haven|kupalniki|zenfulz|mailknox|mailcos|webfreemailz|goaglie|yandex|yourmailz|zingy|saso|skypiv))*$" data-webform-pattern-error="Sorry due to excessive spam we do not accept emails that match this pattern. Please use a different email or reach us via phone." data-drupal-selector="edit-email" type="email" id="edit-email" name="email" value="" size="60" maxlength="254" placeholder="Email" class="form-email form-control" data-drupal-states="{"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}],"optional":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" /> </fieldset> <fieldset class="form-group col-md-6 js-webform-states-hidden js-form-item js-form-type-textfield form-type-textfield js-form-item-account-name form-item-account-name form-no-label" style="margin-bottom:10px;"> <input data-drupal-selector="edit-account-name" type="text" id="edit-account-name" name="account_name" value="" size="60" maxlength="255" placeholder="Company" class="form-text form-control" data-drupal-states="{"required":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"rfp"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"service_price"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"other"}}],"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" /> </fieldset> <fieldset style="padding:0 5px" class="js-webform-states-hidden js-form-item js-form-type-textarea form-type-textarea js-form-item-fq-other-comment-c form-item-fq-other-comment-c form-group"> <label for="edit-fq-other-comment-c">Message :</label> <div class="form-textarea-wrapper"> <textarea data-drupal-selector="edit-fq-other-comment-c" data-drupal-states="{"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}],"optional":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" id="edit-fq-other-comment-c" name="fq_other_comment_c" rows="5" cols="60" class="form-textarea form-control resize-vertical"></textarea> </div> </fieldset> <input data-drupal-selector="edit-agree-privacy-policy" type="hidden" name="agree_privacy_policy" value="" class="form-control" /> <div class="d-none js-webform-states-hidden js-form-item js-form-type-checkbox checkbox form-check js-form-item-email-opt-in-c form-item-email-opt-in-c disabled" style="padding:10px 30px"> <label class="form-check-label"> <input data-drupal-selector="edit-email-opt-in-c" disabled="disabled" type="checkbox" id="edit-email-opt-in-c" name="email_opt_in_c" value="1" class="form-checkbox form-check-input" data-drupal-states="{"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}">  Old Hidden - Subscribe to the ��ɫ email newsletter </label> </div> <div style="padding:10px 30px" class="js-webform-states-hidden js-form-item js-form-type-checkbox checkbox form-check js-form-item-fq-email-sub-c form-item-fq-email-sub-c"> <label class="form-check-label"> <input data-drupal-selector="edit-fq-email-sub-c" type="checkbox" id="edit-fq-email-sub-c" name="fq_email_sub_c" value="1" class="form-checkbox form-check-input" data-drupal-states="{"invisible":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}">  Subscribe to the ��ɫ email newsletter </label> </div> <div data-drupal-selector="edit-captcha" class="captcha captcha-type-challenge--recaptcha"> <div class="captcha__element"> <input data-drupal-selector="edit-captcha-sid" type="hidden" name="captcha_sid" value="30511185" class="form-control" /> <input data-drupal-selector="edit-captcha-token" type="hidden" name="captcha_token" value="WFMbqTp1-mya4tlSe0h6pq96Ho31tFb-emvkdxhkXyE" class="form-control" /> <input data-drupal-selector="edit-captcha-response" type="hidden" name="captcha_response" value="" class="form-control" /> <div class="g-recaptcha" data-sitekey="6Lfr0i0UAAAAAH3iFhMJ1dn3KN6Rw0foGyc2Br59" data-theme="light" data-type="image"></div> <noscript> <div style="width: 302px; height: 352px;"> <div style="width: 302px; height: 352px; position: relative;"> <div style="width: 302px; height: 352px; position: absolute;"> <iframe src="https://www.recaptcha.net/recaptcha/api/fallback?k=6Lfr0i0UAAAAAH3iFhMJ1dn3KN6Rw0foGyc2Br59&hl=en" title="Google captcha" style="border: none; overflow: hidden; width: 302px; height:352px; border-style: none;"></iframe> </div> <div style="width: 250px; height: 80px; position: absolute; border-style: none; bottom: 21px; left: 25px; margin: 0px; padding: 0px; right: 25px;"> <textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response" style="width: 250px; height: 80px; border: 1px solid #c1c1c1; margin: 0px; padding: 0px; resize: none;" value=""></textarea> </div> </div> </div> </noscript> <input data-drupal-selector="edit-captcha-cacheable" type="hidden" name="captcha_cacheable" value="1" class="form-control" /> </div> </div> <div data-drupal-selector="edit-actions" class="form-actions webform-actions js-form-wrapper form-group" data-drupal-states="{"disabled":[{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"vendor"}},"or",{".webform-submission-simple-request-info-add-form :input[name=\u0022fq_all_comments_c\u0022]":{"value":"job"}}]}" id="edit-actions"><input class="webform-button--submit button--primary js-form-submit form-submit btn btn-primary" data-drupal-selector="edit-actions-submit" type="submit" id="edit-actions-submit" name="op" value="Submit"/> </div> <fieldset id="edit-processed-text" class="js-form-item js-form-type-processed-text form-type-processed-text js-form-item- form-item- form-no-label form-group"> <p><span style="font-size:10px;">By submitting this form, you agree to the <a href="/privacy">privacy policy</a> and terms of this website.</span></p> </fieldset> </div> </div> <input data-drupal-selector="edit-freequote-quotetype-c" type="hidden" name="freequote_quotetype_c" value="" class="form-control" /> <input data-drupal-selector="edit-ga-key-c" type="hidden" name="ga_key_c" value="" class="form-control" /> <input data-drupal-selector="edit-ga-source-c" type="hidden" name="ga_source_c" value="" class="form-control" /> <input data-drupal-selector="edit-ga-landing-c" type="hidden" name="ga_landing_c" value="" class="form-control" /> <input data-drupal-selector="edit-fq-email-distro-c" type="hidden" name="fq_email_distro_c" value="us_online_quote@transperfect.com" class="form-control" /> <input data-drupal-selector="edit-lead-source" type="hidden" name="lead_source" value="Website Form" class="form-control" /> <input data-drupal-selector="edit-campaign-id" type="hidden" name="campaign_id" value="62758b16-e454-11e7-bfe8-0699afa2cd79" class="form-control" /> <input data-drupal-selector="edit-assigned-user-id" type="hidden" name="assigned_user_id" value="00540000000oP0VAAU" class="form-control" /> <input data-drupal-selector="edit-team-id" type="hidden" name="team_id" value="1" class="form-control" /> <input data-drupal-selector="edit-team-set-id" type="hidden" name="team_set_id" value="1" class="form-control" /> <input data-drupal-selector="edit-eng-event-name-c" type="hidden" name="eng_event_name_c" value="Interpretation Guide 101" class="form-control" /> <input data-drupal-selector="edit-engagement-type-c" type="hidden" name="engagement_type_c" value="Form_Generic" class="form-control" /> <input data-drupal-selector="edit-eng-new-check-c" type="hidden" name="eng_new_check_c" value="1" class="form-control" /> <input data-drupal-selector="edit-eng-origin-site-c" type="hidden" name="eng_origin_site_c" value="TPT English" class="form-control" /> <input data-drupal-selector="edit-eng-vertical-c" type="hidden" name="eng_vertical_c" value="" class="form-control" /> <input data-drupal-selector="edit-fq-hidden-url-c" type="hidden" name="fq_hidden_url_c" value="/taxonomy/term/70/feed" class="form-control" /> <input data-drupal-selector="edit-hidden-address-city" type="hidden" name="hidden_address_city" value="" class="form-control" /> <input data-drupal-selector="edit-hidden-address-state" type="hidden" name="hidden_address_state" value="" class="form-control" /> <input data-drupal-selector="edit-hidden-address-country" type="hidden" name="hidden_address_country" value="" class="form-control" /> <input data-drupal-selector="edit-utm-campaign-c" type="hidden" name="utm_campaign_c" value="" class="form-control" /> <input data-drupal-selector="edit-utm-content-c" type="hidden" name="utm_content_c" value="" class="form-control" /> <input data-drupal-selector="edit-utm-medium-c" type="hidden" name="utm_medium_c" value="" class="form-control" /> <input data-drupal-selector="edit-utm-source-c" type="hidden" name="utm_source_c" value="" class="form-control" /> <fieldset id="edit-script" class="js-form-item js-form-type-processed-text form-type-processed-text js-form-item- form-item- form-no-label form-group"> <style type="text/css">#contact {position:absolute; top:-150px; visibility:hidden;} h2.supercool-text {font-size:55px; line-height:60px; font-weight:700;} .image_picker_image { width: 155px; padding:10px;} .image_picker_selector li { } .image_picker_selector .thumbnail { display: table-cell; vertical-align: middle; height:115px; border-radius: 5px;} .form-item-technology select {display:none;} #go {padding-top:150px;} #edit-flexbox-02 {padding-top:50px;} #edit-row-01 {padding-top:25px;} #edit-actions {margin-bottom:15px; text-align:center;} input.webform-button--submit {width:200px; margin: auto;} ul.thumbnails.image_picker_selector li .thumbnail.selected {background:#c9e0f0;} .webform-submission-demo-request-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-demo-request-form .captcha { margin: 10px 0 -10px; } </style><script src="https://code.jquery.com/jquery-3.5.1.min.js" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script> /* sugar tracking cookies */ function readCookie(name) { var n = name + "="; var cookie = document.cookie.split(';'); for(var i=0;i < cookie.length;i++) { var c = cookie[i]; while (c.charAt(0)==' '){c = c.substring(1,c.length);} if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} } return ""; } var cookieURL = "--"; if (document.cookie.match(/^(.*;)?\s*first_querystring\s*=\s*[^;]+(.*)?$/)) { cookieURL = decodeURIComponent(decodeURI(readCookie('first_querystring'))); } else { // no cookie, set landing page cookie cookieURL = window.location.href; } if(cookieURL.indexOf('?' + 'creative' + '=') != -1){ // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'creative' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'blog' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else if(cookieURL.indexOf('?' + 'utm_source' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else { // return false document.querySelector("input[name='lead_source']").value = "Website Form"; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_landing_c']").value = decodeURIComponent(decodeURI(readCookie('first_landing'))); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_landing_c']").value = window.location; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_key_c']").value = decodeURIComponent(decodeURI(readCookie('first_querystring'))); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_key_c']").value = location.search; console.log(location.search); } jQuery(document).ready(function($) { $('.thumbnail').click(function() { $('html, body').animate({ scrollTop: $('#edit-first-name').offset().top - 220 }, 800); $('#edit-first-name').focus(); return false; }); }); </script> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/thanks" class="form-control" /> <input data-drupal-selector="edit-cheq-category-c" type="hidden" name="cheq_category_c" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-city" type="hidden" name="primary_address_city" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-state" type="hidden" name="primary_address_state" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-country" type="hidden" name="primary_address_country" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-sa437jfsotmv-rffehijy7t-gckcjtgujczzp38uq" type="hidden" name="form_build_id" value="form-_sA437JFsoTMv_-RFfehIJY7t_GCkCJTguJczzp38UQ" class="form-control" /> <input data-drupal-selector="edit-webform-submission-simple-request-info-add-form" type="hidden" name="form_id" value="webform_submission_simple_request_info_add_form" class="form-control" /> <input data-drupal-selector="edit-antibot-key" type="hidden" name="antibot_key" value="" class="form-control" /> </form> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/global-business" hreflang="en">Global Business</a></div> </div> Thu, 08 Feb 2024 18:55:10 +0000 muna.abdulkader 50485 at