/ en Thu, 06 Nov 25 23:25:18 -0500 /resources/webinars/demand-webinar-protecting-income-new-ai-content-marketing-landscape-travel <span class="field field--name-title field--type-string field--label-hidden">On-Demand Webinar: Protecting Income in the New AI Content Marketing Landscape for Travel Brands</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rbisht</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-11-06T23:25:18-05:00" title="Thursday, November 6, 2025 - 23:25" class="datetime">Thu, 11/06/2025 - 23:25</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-267848" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/demand-webinar-protecting-income-new-ai-content-marketing-landscape-travel"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Webinar-AI-Content-Marketing-Landscape-for-Travel%20Brands.jpg?itok=oQyRl15n 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Webinar-AI-Content-Marketing-Landscape-for-Travel%20Brands.jpg?itok=XIAj3_TI 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Webinar-AI-Content-Marketing-Landscape-for-Travel%20Brands.jpg?itok=ynceSS3y 1x"/> <img loading="eager" width="1920" height="1080" alt="AI Content Marketing Landscape for Travel Brands" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Webinar-AI-Content-Marketing-Landscape-for-Travel%20Brands.jpg?itok=oQyRl15n" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-64694-form webform-submission-webinar-request-node-64694-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/15/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox"> <fieldset id="edit-markup" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01"> <fieldset style="width:48%; 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var myDiv = parID.getElementsByTagName("picture")[0]; var td = document.getElementById("image-replace"); td.parentNode.replaceChild(myDiv, td) /* sugar tracking cookies */ function readCookie(name) { var n = name + "="; var cookie = document.cookie.split(';'); for(var i=0;i < cookie.length;i++) { var c = cookie[i]; while (c.charAt(0)==' '){c = c.substring(1,c.length);} if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} } return ""; } var cookieURL = "--"; if (document.cookie.match(/^(.*;)?\s*first_querystring\s*=\s*[^;]+(.*)?$/)) { cookieURL = readCookie('first_querystring'); } else { // no cookie, set landing page cookie cookieURL = window.location.href; } if(cookieURL.indexOf('?' + 'creative' + '=') != -1){ // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'creative' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; 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} else { // no cookie, set landing page cookie document.querySelector("input[name='ga_landing_c']").value = window.location; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_key_c']").value = readCookie('first_querystring'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_key_c']").value = location.search; } /* location cookies */ if (document.cookie.match(/^(.*;)?\s*set_city\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_city']").value = readCookie('set_city'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_state\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_state']").value = readCookie('set_state'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_country\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_country']").value = readCookie('set_country'); } else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/demand-webinar-protecting-income-new-ai-content-marketing-landscape-travel" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-kk4llpgp51i3bk7jevsf0vdexlkskgyrotwjekkhmdq" type="hidden" name="form_build_id" value="form-Kk4lLPGp51I3Bk7jevsf0vdeXLksKGyRotWjekkhmdQ" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-64694-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_64694_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>¾ÅÉ«'s digital strategy experts explore how AI and answer engines are fundamentally reshaping search marketing for the travel industry. The webinar revealed that while travel brands are experiencing an average 20% decrease in organic traffic, this doesn't signal reduced demand - rather, it reflects a shift in how travelers research and book. The panel discussed practical strategies for maintaining visibility across AI platforms, creating content that performs in this new landscape, and adapting measurement approaches for long-term success.<br><br>"Success today is not just about traffic. It's about being part of the conversation whenever this is happening. Brands that understand this will get the success in this new landscape."</p></div> </div> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Fri, 07 Nov 2025 04:25:18 +0000 rbisht 64694 at /blog/ai-reshaping-content-marketing-what-travel-industry-needs-know <span class="field field--name-title field--type-string field--label-hidden">AI Is Reshaping Content Marketing: What the Travel Industry Needs to Know </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rbisht</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-11-05T04:09:16-05:00" title="Wednesday, November 5, 2025 - 04:09" class="datetime">Wed, 11/05/2025 - 04:09</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-267226" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/ai-reshaping-content-marketing-what-travel-industry-needs-know"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="2000" height="1335" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/clicking-skyscrappers-photo.jpeg?itok=fiOpXYy9 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="801" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/clicking-skyscrappers-photo.jpeg?itok=_hwLq2or 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="513" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/clicking-skyscrappers-photo.jpeg?itok=4R-kV8LB 1x"/> <img loading="eager" width="2000" height="1335" alt="skyscrappers" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/clicking-skyscrappers-photo.jpeg?itok=fiOpXYy9" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-267229" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-267228" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The digital marketing landscape is changing rapidly, and few industries feel that shift more than <a href="/industries/travel-hospitality">travel</a>. As generative AI transforms how consumers search, plan, and book trips, travel brands are rethinking how to attract and engage audiences online.</p><p>Recent data shows that travel and hospitality websites have averaged <strong>a 20% year-over-year decrease in organic traffic.</strong> But a drop in clicks doesn’t necessarily mean a drop in interest. Instead, it reflects a fundamental change in how travelers find information, and how search engines deliver it. </p><h2>The Fundamental Shift</h2><p>Google’s AI Overviews (AIO) and the growing influence of large language models are <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search">rewriting the rules of search</a>. Where travelers once browsed multiple sites to compare destinations, itineraries, and prices, many now get comprehensive answers <a href="https://www.whistlerbillboards.com/marketing/the-impact-of-googles-ai-overviews/">directly within</a> AI-powered chat tools.</p><p>During ¾Åɫ’s recent webinar on this topic (<a href="/resources/webinars/demand-webinar-protecting-income-new-ai-content-marketing-landscape-travel">watch now</a>), we polled an audience of travel industry experts. Every attendee reported experiencing traffic declines since AIO was introduced, with over 40% seeing traffic decreases of more than 10%.</p><p>This shift means that many users now complete their research within AI platforms and only click through to websites when they’re ready to engage, book, or buy. The path to purchase has changed, but not necessarily for the worse.</p><h2>Quality Over Quantity: The New Traffic Reality</h2><p>When visitors do reach your site today, they’re typically more qualified than ever. Travelers are conducting <a href="https://skift.com/2025/02/03/how-has-ai-changed-travel-planning/">research within AI platforms</a> and arriving at your website when they're ready to engage or book. This means <strong>higher engagement rates and stronger conversion potential</strong>, even if total traffic volume is lower.</p><p>To succeed in this new environment, travel brands must focus less on chasing links and more on building trust, authority, and long-term value.</p><h2>How Travel Brands Can Adapt</h2><h3><strong>1. Prioritize Content Quality and Expertise</strong></h3><p>In an AI-driven world, generic or keyword-stuffed content no longer works. If a machine can generate it, it’s not going to stand out. Instead, highlight the expertise and experiences only your brand can offer:</p><ul><li>Share firsthand insights from local guides and destination experts</li><li>Include real traveler stories, reviews, and itineraries</li><li>Provide content that goes beyond what’s easily available: tips, trends, and hidden gems that make your brand indispensable.</li></ul><h3><strong>2. Strengthen Technical Foundations</strong></h3><p>While the way travelers find content is changing, the fundamentals of <a href="https://www.transperfectdigital.com/services/international-seo">SEO</a> still matter. Make sure your website is technically sound:</p><ul><li><strong>Crawlability:</strong> Ensure all content is accessible to both search engines and AI systems.</li><li><strong>Speed and mobile optimization:</strong> Fast, responsive sites reduce bounce rates and improve rankings.</li><li><strong>Structured data:</strong> Schema markup and clear content hierarchies help AI tools understand and surface your pages correctly.</li></ul><h3><strong>3. Track and Optimize Your AI Visibility</strong></h3><p>You can't manage what you don’t measure. Understanding how your brand appears across multiple <a href="https://www.techradar.com/best/best-ai-tools">AI platforms</a> is essential. Different systems pull from different sources, so visibility tracking is essential. By monitoring which of your pages are cited (or ignored!), you can adjust your content strategy and improve authority across platforms.</p><h3><strong>4. Use AI Strategically for Content Marketing</strong></h3><p><a href="https://www.transperfectdigital.com/services/ai-content-marketing-solutions">AI-generated content</a> isn’t penalized by search engines, but it must be done in the right way. Train AI tools on your brand guidelines, approved assets, and case studies. Don’t be tempted to rely on generic AI outputs. Instead, focus on developing a holistic AI strategy that scales production while maintaining brand voice and accuracy.</p><h2>The Future of Travel Marketing</h2><p>The future of content marketing in travel isn’t about abandoning SEO principles; it’s about adapting them for AI-first discovery. The brands that will thrive are those that create content rooted in real expertise and experience; maintain strong technical SEO and data integrity; and engage audiences across multiple delivery platforms, not just traditional search.</p><p>By combining human storytelling with smart AI adoption, travel marketers can continue to inspire, inform, and convert customers—even as the search landscape continues to evolve.</p><h2>Ready to See Where You Stand?</h2><p>Want to understand how your brand appears in AI-generated results? ¾Åɫ’s Digital Strategy team can help you navigate this evolving environment with data-driven insights, visibility tracking, and actionable recommendations. <a href="/contact">Contact us today</a> to start optimizing your presence for the age of AI-driven discovery. <br> </p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Lulu Jones</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Senior Marketing Manager </div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Wed, 05 Nov 2025 09:09:16 +0000 rbisht 64539 at /blog/trends-travel-industry-2025 <span class="field field--name-title field--type-string field--label-hidden">Trends in the Travel Industry for 2025</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-18T02:04:25-05:00" title="Tuesday, February 18, 2025 - 02:04" class="datetime">Tue, 02/18/2025 - 02:04</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-240333" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/trends-travel-industry-2025"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1516" height="1010" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TravelBlog.png?itok=tCESxUOc 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="799" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TravelBlog.png?itok=2Mjmd8z1 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TravelBlog.png?itok=UFiG7Jdw 1x"/> <img loading="eager" width="1516" height="1010" alt="Travel Blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TravelBlog.png?itok=tCESxUOc" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-240336" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-240335" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Travel is evolving faster than ever, blending cutting-edge technology with authentic cultural experiences—all while speaking your language. <br>In 2025, the travel industry isn’t just about booking a trip. It’s focused on creating immersive journeys that resonate on a personal level. From hyper-personalized itineraries and AI-powered chatbots to Asia’s booming influence, here are five travel trends poised to shape the future.</p><h2>1. Personalization—Speaking the Traveler’s Language</h2><p>Personalization in the travel industry goes beyond outdated itineraries and basic translation apps—it’s about delivering experiences in the traveler’s native language while considering cultural context. <br>Imagine booking a dream vacation and receiving a custom-tailored itinerary that not only highlights must-see landmarks but also recommends local hidden gems, unique culinary experiences, and off-the-beaten-path cultural events—all delivered in your native language and tailored to your cultural background. In 2025, personalization in travel is set to transcend standard package deals.<br>Take, for example, a global tour operator that sends you a beautifully curated itinerary in your preferred language. It might include everything from local dining hotspots and art exhibitions to festivals that truly capture the spirit of the destination. When your culture and language are reflected in every detail, it builds instant trust and excitement.</p><p><strong>Benefits of Language-Centric Personalization:</strong></p><ul><li><strong>Builds Trust and Rapport</strong>:Travelers feel more comfortable and understood.</li><li><strong>Increases Booking Conversions</strong>: Reduces barriers by leveraging translation and localization</li><li><strong>Enhances Customer Satisfaction</strong>: Delivers culturally relevant recommendations.</li></ul><h2>2. Seamless Digital Experiences</h2><p>Remember the frustration of navigating clunky websites and complicated check-in processes for an airline flight? Today’s travelers expect a frictionless experience where every digital touchpoint works together harmoniously. In 2025, the journey from browsing to booking—and even post-trip engagement—will be smooth as silk. <br>Imagine an all-in-one travel app that not only lets you book flights, hotels, and local tours, but also sends real-time updates, personalized suggestions based on your travel history, and even offers a virtual concierge that can answer your questions at any hour.</p><p><strong>Key Features Driving Seamless Digital Experiences:</strong></p><ul><li><strong>Intuitive Interfaces</strong>: Easy-to-use apps and websites that cater to both tech-savvy and less digitally inclined travelers.</li><li><strong>Digital Concierge Services</strong>: Virtual assistants that help with everything from check-in procedures to discovering local attractions.</li><li><strong>Smart Notifications</strong>: Real-time alerts that keep you informed about gate changes, delays, or even local weather conditions.</li></ul><h2>3. AI for Lean Teams and Reduced Budgets (with a Touch of Machine Translation)</h2><p>Running a travel company is no small feat—especially when budgets are tight and teams are lean. Enter AI and machine translation (MT). In 2025, AI will help travel companies deliver top-notch customer service and localized content without the overhead of large, multilingual teams.<br>Consider the power of AI-driven chatbots on a travel website. These digital assistants are available 24/7, instantly translating customer inquiries and offering travel tips in multiple languages. By handling routine inquiries and quickly translating content, they enable small teams to efficiently manage global communications. Picture a traveler from Brazil landing on a website and being greeted in Portuguese, receiving immediate help to book a hotel or get travel advice—all without waiting on hold for a human agent<br>Another travel industry use case is automated content localization. Marketing teams can use MT tools to quickly adapt promotional materials, ensuring that every ad and email campaign speaks directly to its intended audience. This approach saves time and money while making travelers everywhere feel understood.</p><p><strong>How AI Is Transforming Travel Operations:</strong></p><ul><li><strong>AI-Driven Chatbots</strong>: Provide instant multilingual support, reducing wait times and enhancing customer service.</li><li><strong>Automated Content Localization</strong>: Quickly adapts marketing materials to resonate with global audiences.</li><li><strong>Efficient Resource Management</strong>: Allows lean teams to manage broader markets without additional staffing costs.</li></ul><h2>4. Asia’s Re-Emergence as a Global Travel Powerhouse</h2><p>Asia is not just a tourist hotspot—it’s rapidly emerging as a global travel powerhouse. Whether it’s the vibrant streets of Tokyo, the bustling markets of Bangkok, or the serene landscapes of Bali, Asian destinations are captivating travelers around the world. At the same time, Asia is becoming a major source of outbound tourism, with millions eager to explore new cultures. Understanding regional cultural nuances and local language preferences is essential to capturing this market.</p><p>Travel brands are taking note by launching highly localized marketing campaigns in languages like Mandarin, Korean, and Japanese. For instance, airlines and hotel chains are crafting campaigns that speak directly to Asian audiences, complete with regional cultural references and promotional offers timed around local festivals and holidays.</p><p>Many resorts in Southeast Asia have started offering packages that showcase local culture with traditional dance performances, culinary classes, and guided tours of local sites, taking regional languages into consideration. This travel trend of culturally tailored offerings not only attracts Asian travelers but also enriches their experiences.</p><p><strong>Key Factors Driving Asia’s Travel Boom:</strong></p><ul><li><strong>Localized Marketing Campaigns</strong>: Tailored content in Mandarin, Korean, and Japanese resonates with diverse audiences.</li><li><strong>Culturally Rich Travel Packages</strong>: Experiences that highlight local traditions and customs appeal to both inbound and outbound travelers.</li><li><strong>Growing Outbound Tourism</strong>: Increased demand from Asian travelers seeking unique global experiences</li></ul><h2>5. Experiential Loyalty—Rewarding Memories, Not Just Points</h2><p>Loyalty programs are evolving. Gone are the days when travelers collected points solely for discounts. In 2025, loyalty is all about unique experiences—creating memories that last a lifetime. Travel industry brands are offering perks like cooking classes with local chefs or exclusive cultural tours as loyalty rewards. These immersive opportunities transform loyalty programs into gateways for discovering the soul of a destination, ensuring that every journey becomes a story worth sharing.<br>For instance, a luxury travel provider could surprise its frequent flyers with an invitation to a private art tour in Paris, complete with personalized, multilingual guides who speak directly to their interests. This level of attention transforms routine bookings into extraordinary adventures, fostering deeper emotional connections and encouraging repeat business.</p><p><strong>Benefits of Experiential Loyalty:</strong></p><ul><li><strong>Creates Emotional Bonds</strong>: Unique experiences forge lasting memories</li><li><strong>Differentiates Brands</strong>: Sets travel companies apart from competitors.</li><li><strong>Boosts Repeat Bookings</strong>: Satisfied travelers are more likely to return and spread the word.</li></ul><h2>Transforming the Way the World Travels</h2><p>In 2025, every aspect of the traveler’s journey is being reimagined to be more personal, efficient, and enriching.<br>For travel companies ready to embrace this future, partnering with experts in translation and localization is crucial. Whether it’s booking a confirmation or fielding a customer service inquiry, ensuring every interaction is perfectly tuned to the needs of a global audience will set you apart.<br>Ready to elevate your travel brand in 2025? <a href="/industries/travel-hospitality" title="Transpefect">Reach out to ¾Åɫ’s expert team today</a> and discover how our solutions can drive your global success.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By ¾ÅÉ«</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Tue, 18 Feb 2025 07:04:25 +0000 jpressman 58145 at /resources/webinars/2025-european-accessibility-act <span class="field field--name-title field--type-string field--label-hidden">The 2025 European Accessibility Act - What it Means for the Travel Industry</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-11-22T10:47:51-05:00" title="Friday, November 22, 2024 - 10:47" class="datetime">Fri, 11/22/2024 - 10:47</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-232816" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/2025-european-accessibility-act"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/travel-webinar-2025.jpg?itok=C8Eq-xlY 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/travel-webinar-2025.jpg?itok=lt0brnDW 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/travel-webinar-2025.jpg?itok=OqLVTPHl 1x"/> <img loading="eager" width="1920" height="1080" alt="tpt-travel" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/travel-webinar-2025.jpg?itok=C8Eq-xlY" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-56295-form webform-submission-webinar-request-node-56295-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/15/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row--2"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox--2"> <fieldset id="edit-markup--2" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01--2"> <fieldset style="width:48%; 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document.getElementById("main-wrapper"); var myDiv = parID.getElementsByTagName("picture")[0]; var td = document.getElementById("image-replace"); td.parentNode.replaceChild(myDiv, td) /* sugar tracking cookies */ function readCookie(name) { var n = name + "="; var cookie = document.cookie.split(';'); for(var i=0;i < cookie.length;i++) { var c = cookie[i]; while (c.charAt(0)==' '){c = c.substring(1,c.length);} if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} } return ""; } var cookieURL = "--"; if (document.cookie.match(/^(.*;)?\s*first_querystring\s*=\s*[^;]+(.*)?$/)) { cookieURL = readCookie('first_querystring'); } else { // no cookie, set landing page cookie cookieURL = window.location.href; } if(cookieURL.indexOf('?' + 'creative' + '=') != -1){ // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'creative' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'blog' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else if(cookieURL.indexOf('?' + 'utm_source' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else { // return false document.querySelector("input[name='lead_source']").value = "Website Form"; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_landing_c']").value = readCookie('first_landing'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_landing_c']").value = window.location; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_key_c']").value = readCookie('first_querystring'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_key_c']").value = location.search; } /* location cookies */ if (document.cookie.match(/^(.*;)?\s*set_city\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_city']").value = readCookie('set_city'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_state\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_state']").value = readCookie('set_state'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_country\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_country']").value = readCookie('set_country'); } else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/2025-european-accessibility-act" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-7vuqttenqobeo0s7nv-gmfts1kvou7wohydyzieubzg" type="hidden" name="form_build_id" value="form-7VuQtTENQObEo0S7nv-GmftS1kvOu7wOhyDYzieUbZg" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-56295-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_56295_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Kayla Madsen and Sean McCurry from ¾ÅÉ« are joined by Alexander Beaton, Associate at White & Case and Rita Varga, CEO & Founder of Raizup, to discuss the upcoming 2025 European Accessibility Act and what it means for the travel industry. </p><p>You can expect to learn: </p><ul><li>What is the act and what does it actually affect </li><li>Why does accessibility matter and how it can impact your business positively </li><li>Real life examples and best practices</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Fri, 22 Nov 2024 15:47:51 +0000 jpressman 56295 at /resources/webinars/ai-content-and-customer-experience-travel <span class="field field--name-title field--type-string field--label-hidden">AI for Content and Customer Experience in Travel</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-08-05T10:46:03-04:00" title="Monday, August 5, 2024 - 10:46" class="datetime">Mon, 08/05/2024 - 10:46</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-224746" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/ai-content-and-customer-experience-travel"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1083" height="604" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Capture_35.PNG?itok=gQUhXbJ1 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1083" height="604" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Capture_35.PNG?itok=yOqzbOdE 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="428" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Capture_35.PNG?itok=JDAKmYh3 1x"/> <img loading="eager" width="1083" height="604" alt="webinar" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Capture_35.PNG?itok=gQUhXbJ1" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form 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class="form-text required form-control" required="required" aria-required="true" /> </fieldset> <fieldset class="js-form-item js-form-type-email form-type-email js-form-item-email form-item-email form-group"> <label for="edit-email--3" class="js-form-required form-required">Email</label> <input data-drupal-selector="edit-email" type="email" id="edit-email--3" name="email" value="" size="60" maxlength="254" class="form-email required form-control" required="required" aria-required="true" /> </fieldset> <fieldset class="js-form-item js-form-type-textfield form-type-textfield js-form-item-phone-work form-item-phone-work form-group"> <label for="edit-phone-work--3" class="js-form-required form-required">Telephone</label> <input data-drupal-selector="edit-phone-work" type="text" id="edit-phone-work--3" name="phone_work" value="" size="60" maxlength="255" class="form-text required form-control" required="required" aria-required="true" /> </fieldset> <fieldset class="js-form-item 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name="captcha_cacheable" value="1" class="form-control" /> </div> </div> <div data-drupal-selector="edit-actions" class="form-actions webform-actions js-form-wrapper form-group" id="edit-actions--5"><input class="webform-button--submit button--primary js-form-submit form-submit btn btn-primary" data-drupal-selector="edit-actions-submit-3" type="submit" id="edit-actions-submit--3" name="op" value="Watch"/> </div> </div> </div> <input data-drupal-selector="edit-ga-key-c" type="hidden" name="ga_key_c" value="" class="form-control" /> <input data-drupal-selector="edit-ga-source-c" type="hidden" name="ga_source_c" value="" class="form-control" /> <input data-drupal-selector="edit-ga-landing-c" type="hidden" name="ga_landing_c" value="" class="form-control" /> <input data-drupal-selector="edit-fq-email-distro-c" type="hidden" name="fq_email_distro_c" value="core_travel@transperfect.com" class="form-control" /> <input data-drupal-selector="edit-lead-source" type="hidden" name="lead_source" 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<input data-drupal-selector="edit-eng-origin-site-c" type="hidden" name="eng_origin_site_c" value="TPT English" class="form-control" /> <input data-drupal-selector="edit-eng-vertical-c" type="hidden" name="eng_vertical_c" value="" class="form-control" /> <input data-drupal-selector="edit-fq-hidden-url-c" type="hidden" name="fq_hidden_url_c" value="/taxonomy/term/15/feed" class="form-control" /> <input data-drupal-selector="edit-primary-address-city" type="hidden" name="primary_address_city" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-state" type="hidden" name="primary_address_state" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-country" type="hidden" name="primary_address_country" value="" class="form-control" /> <fieldset id="edit-script--3" class="js-form-item js-form-type-processed-text form-type-processed-text js-form-item- form-item- form-no-label form-group"> <script> // It's best to run this script as soon as the DOM is ready, not after a delay. document.addEventListener('DOMContentLoaded', function() { // Function to populate hidden fields from session storage function populateHiddenFields(retries = 3) { try { const storedData = sessionStorage.getItem('initial_landing_data'); // If no data is found, we can't do anything. if (!storedData) { console.log('No initial_landing_data found in sessionStorage.'); if (retries > 0) { setTimeout(() => populateHiddenFields(retries - 1), 2000); // try again in 2s } return; } // Parse the stored data. 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10:22" class="datetime">Thu, 06/27/2024 - 10:22</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-221895" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/5-ways-harness-video-international-reach-travel-industry"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="2000" height="1333" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/shutterstock_2294400863.jpg?itok=RKPjMqmV 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/shutterstock_2294400863.jpg?itok=OrXI1m9J 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/shutterstock_2294400863.jpg?itok=odALyQUw 1x"/> <img loading="eager" width="2000" height="1333" alt="Travel" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/shutterstock_2294400863.jpg?itok=RKPjMqmV" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-221898" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-221897" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><span lang="EN-GB" dir="ltr">In the travel industry, reaching a wider and more diverse audience is essential for businesses to thrive. Since digital advancements never stop, implementing the latest techniques can help attract travelers worldwide. Digital marketing, particularly through video content, is a powerful avenue for reaching global audiences. Here are five ways businesses can effectively leverage video marketing to expand their reach. </span><o:p></o:p><o:p></o:p></p><h3>1. Embracing Cultural Diversity:<o:p></o:p></h3><p>This is ¾Åɫ’s bread and butter. If you are not already tapping into cultural differences in your digital marketing, we highly recommend and advise you start now. Why?<o:p></o:p></p><p>Let’s say you want to advertise booking flights or hotel rooms, and you do this via video. Imagine you share the same video promoting holiday deals to your audience in North America as you do in Asia. It may not resonate the same. It's crucial to consider cultural nuances and preferences to communicate effectively with diverse audiences. This may involve adapting language, imagery, and messaging to appeal to specific cultural sensibilities.<o:p></o:p></p><p>Even better—show you care and that you are listening. You can do this by celebrating diversity in your digital marketing. Showcase the multicultural aspects of travel destinations through video content. Highlight local customs, traditions, and festivals to appeal to travelers seeking authentic cultural experiences.</p><h3>2. Multilingual Content Strategy:<o:p></o:p></h3><p>Let’s take this a step further. Translating your <a href="/contentlabs?utm_source=google&utm_medium=cpc&utm_campaign=contentlabs-service-awareness&utm_adgroup=services&utm_content=content%20production&gad_source=1&gclid=CjwKCAjw9IayBhBJEiwAVuc3fosKxvZyfx4U8Mp8ZYQ0G9v4DrS2UtwRehl3fpW8cr7EfwrQgVkNARoChyYQAvD_BwE"><span lang="EN-US" dir="ltr">video content</span></a> into multiple languages to cater to international audiences can make all the difference. Consider hiring <a href="/solutions/content-creation-and-management/video-production"><span lang="EN-US" dir="ltr">native speakers or professional translators</span></a> to ensure linguistic accuracy and cultural relevance. For example, if a <span lang="EN-GB" dir="ltr">hotel chain produces promotional videos for its properties in popular tourist destinations such as Paris, Tokyo, and Rio de Janeiro, each video should be translated and narrated in the local language to appeal to native speakers and ensure cultural authenticity.</span><o:p></o:p></p><p>Another example is incorporating <a href="/solutions/media/subtitling"><span lang="EN-US" dir="ltr">subtitles or closed captions</span></a> in different languages to make your videos accessible to viewers who may speak languages other than the primary one used in the video. Take, for example, <span lang="EN-GB" dir="ltr">a tourism board that creates a video showcasing the natural beauty of its country's national parks. To make the video accessible to international audiences, subtitles could be added in multiple languages, including English, Spanish, Mandarin, and Arabic.</span></p><h3>3. Leveraging Global Platforms:<o:p></o:p></h3><p>Don’t just <a href="https://www.transperfectdigital.com/"><span lang="EN-US" dir="ltr">create a social presence</span></a>—make it international. Establish a strong presence on global social media platforms. For example, let’s say <span lang="EN-GB" dir="ltr">a luxury travel agency client maintains active profiles on platforms like WeChat (China), VKontakte (Russia), and Line (Japan) in addition to Facebook and Instagram. This agency clearly tailors its video content to suit the preferences and behaviors of users on each platform.</span><o:p></o:p></p><p>On a more granular level, consider geo-targeting capabilities to reach specific regions or countries with relevant video content. Adjust ad campaigns based on cultural factors, seasonal trends, and local events to maximize engagement and conversion.</p><h3>4. Collaborating with Global Influencers:<o:p></o:p></h3><p>A big one in 2024! Partner with <a href="https://www.forbes.com/sites/theyec/2018/07/30/understanding-influencer-marketing-and-why-it-is-so-effective/"><span lang="EN-US" dir="ltr">travel influencers</span></a> and content creators from different countries or regions to expand your reach globally. Choose influencers with strong followings in target markets who align with your brand values and messaging.<o:p></o:p></p><p>Or, let’s say that route isn’t the best choice for you. Consider co-creation opportunities: Involve international influencers in co-creating video content, allowing them to provide local insights and perspectives. This collaborative approach can help generate authentic and relatable content that resonates with diverse audiences.</p><h3>5. Engaging Global Communities:<o:p></o:p></h3><p>More and more, the digital landscape has been a catalyst and facilitator of <a href="https://hub.wtm.com/blog/social-media/building-a-community-with-your-travel-brand-why-is-it-important/"><span lang="EN-US" dir="ltr">community</span></a>. Incorporating and participating in online forums and communities frequented by worldwide travelers is huge for any business. Share valuable insights, answer questions, and provide assistance to establish your brand as a trusted authority in the global travel community.<o:p></o:p></p><p>You’ve likely heard this plenty of times, but it’s so important to encourage travelers to share their experiences through user-generated content campaigns. Create hashtags and challenges that encourage users to share their travel videos, photos, and stories to foster a sense of community and camaraderie among global travelers.</p><p>In an increasingly interconnected world, the potential for global expansion in the travel industry is immense. By embracing cultural diversity, adopting a multilingual content strategy, leveraging global platforms, collaborating with international influencers, and engaging with global communities, your business can effectively reach and resonate with travelers worldwide. Through strategic use of video marketing, businesses can inspire wanderlust, foster connections, and drive growth in the global travel market.<o:p></o:p></p><p>Want to learn more? Give us a <a href="/industries/travel-hospitality/airlines"><span lang="EN-US" dir="ltr">shout.</span></a> <o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The ¾ÅÉ« Travel Team </div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Thu, 27 Jun 2024 14:22:58 +0000 muna.abdulkader 53583 at /blog/how-tourism-boards-can-leverage-new-tech-boost-savings-and-increase-visitation <span class="field field--name-title field--type-string field--label-hidden">How Tourism Boards Can Leverage New Tech to Boost Savings and Increase Visitation</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-05-23T12:19:47-04:00" title="Thursday, May 23, 2024 - 12:19" class="datetime">Thu, 05/23/2024 - 12:19</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-218215" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/how-tourism-boards-can-leverage-new-tech-boost-savings-and-increase-visitation"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1881" height="895" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/tourism%20blog.png?itok=jo5xn8xW 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="571" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/tourism%20blog.png?itok=6wrgopGS 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="365" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/tourism%20blog.png?itok=0yrzS6Wx 1x"/> <img loading="eager" width="1881" height="895" alt="a family boarding a plane" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/tourism%20blog.png?itok=jo5xn8xW" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-218218" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-218217" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><span lang="EN-GB" dir="ltr">Tourism boards continually seek innovative ways to attract visitors, enhance experiences, and maximize resources. With the speedy advancement of technology, there's a wealth of opportunities for tourism boards to leverage new tech to not only save costs but also increase visitation rates. Come along and explore some key strategies that tourism boards can employ to harness the power of new technology effectively.</span></p><h3><span lang="EN-GB" dir="ltr">1. Virtual Reality (VR) and Augmented Reality (AR) Experiences</span><o:p></o:p></h3><p><span lang="EN-GB" dir="ltr">One of the most </span><a href="https://www.forbes.com/sites/bernardmarr/2021/04/12/the-amazing-ways-vr-and-ar-are-transforming-the-travel-industry/"><span lang="EN-GB" dir="ltr">impactful ways tourism boards</span></a><span lang="EN-GB" dir="ltr"> can utilize new technology is through immersive experiences. By creating virtual tours of destinations, historical sites, and attractions, tourism boards can allow potential visitors to explore and experience a destination from the comfort of their own homes. This not only helps to showcase the beauty and uniqueness of a location but also acts as a powerful marketing tool to attract more tourists.</span><o:p></o:p></p><p><span lang="EN-GB" dir="ltr">AR can also enhance the onsite experience for visitors. By providing interactive AR guides or apps, tourists can access real-time information, historical facts, and navigation assistance, enhancing their overall experience while exploring a destination.</span></p><h3><span lang="EN-GB" dir="ltr">2. Big Data and Predictive Analytics</span><o:p></o:p></h3><p><span lang="EN-GB" dir="ltr">Big data and predictive analytics have revolutionized many industries, including tourism. Tourism boards can </span><a href="https://www.citynationplace.com/say-bye-to-surveys-and-hello-to-online-sentiment-analysis-a-guide-for-tourism-boards#:~:text=By%20analysing%20social%20media%20posts,they%20behave%20while%20on%20vacation."><span lang="EN-GB" dir="ltr">leverage data analytics to gain valuable insights</span></a><span lang="EN-GB" dir="ltr"> into visitor behavior, preferences, and trends. By analyzing data from various sources such as social media, booking platforms, and website traffic, tourism boards can better understand their target audience and tailor marketing strategies accordingly.</span><o:p></o:p></p><p><span lang="EN-GB" dir="ltr">Predictive analytics can also help forecast future travel patterns, allowing tourism boards to allocate resources more efficiently and optimize marketing campaigns to attract visitors during peak times.</span></p><h3><span lang="EN-GB" dir="ltr">3. Smart Destination Management Systems</span><o:p></o:p></h3><p><span lang="EN-GB" dir="ltr">Implementing </span><a href="https://www.hlp.city/what-is-smart-tourism-and-why-does-it-matter/"><span lang="EN-GB" dir="ltr">smart destination management systems</span></a><span lang="EN-GB" dir="ltr"> can significantly enhance the efficiency of tourism operations while reducing costs. These systems utilize IoT devices, sensors, and data analytics to manage crowds, optimize transportation routes, and improve infrastructure maintenance.</span><o:p></o:p></p><p><span lang="EN-GB" dir="ltr">For example, smart parking systems can help alleviate traffic congestion by guiding visitors to available parking spaces, while smart waste management systems can optimize trash collection schedules based on real-time data. By investing in such technologies, tourism boards can create a more seamless and enjoyable experience for visitors while minimizing operational costs.</span></p><h3><span lang="EN-GB" dir="ltr">4. Personalized Marketing Campaigns</span><o:p></o:p></h3><p><span lang="EN-GB" dir="ltr">New technology allows for personalized marketing campaigns based on individual preferences and interests. By utilizing data analytics and AI algorithms, tourism boards can segment their audience and deliver targeted advertisements and promotions to potential visitors.</span><o:p></o:p></p><p><span lang="EN-GB" dir="ltr">For instance, by analyzing past travel behavior and preferences, you can </span><a href="https://www.transperfectdigital.com/"><span lang="EN-GB" dir="ltr">send personalized</span></a><span lang="EN-GB" dir="ltr"> recommendations for activities, accommodations, and dining options that align with a visitor's interests. This not only increases the likelihood of conversion but also enhances the overall satisfaction of visitors by providing them with relevant and tailored recommendations.</span><o:p></o:p></p><p><span lang="EN-GB" dir="ltr">The integration of new technology presents a wealth of opportunities for tourism boards to enhance their operations, attract more visitors, and ultimately increase visitation rates. From immersive VR experiences to data-driven marketing campaigns, the possibilities are endless. By embracing innovation and leveraging the power of technology, tourism boards can stay ahead of the curve and create unforgettable experiences for travelers around the world.</span><o:p></o:p></p><p>Want to learn more? Give us a <a href="/industries/travel-hospitality/airlines"><span lang="EN-US" dir="ltr">shout.</span></a> <o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">¾ÅÉ« Travel Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Thu, 23 May 2024 16:19:47 +0000 muna.abdulkader 52901 at /resources/white-papers/guide-omnichannel-marketing-travel-industry <span class="field field--name-title field--type-string field--label-hidden">A Guide To: Omnichannel Marketing for the Travel Industry</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-03-14T00:00:00-04:00" title="Thursday, March 14, 2024 - 00:00" class="datetime">Thu, 03/14/2024 - 00:00</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">White Papers</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-210555" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> 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} else { // no cookie, no value } </script><style type="text/css">fieldset.js-form-item.js-form-type-textfield.form-type-textfield.js-form-item-last-name.form-item-last-name.form-group, fieldset.js-form-item.js-form-type-textfield.form-type-textfield.js-form-item-first-name.form-item-first-name.form-group{ width: 100% !important; } fieldset.js-form-item.js-form-type-textfield.form-type-textfield.js-form-item-last-name.form-item-last-name.form-group{ margin-left: 0% !important; } article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 50px; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto 25px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:250px;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/sites/default/files/documents/2024-03/TPT_Travel_OmnichannelMarketingWhitepaper.pdf" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-ck8mc6qn5nu048qqlvfdhukufytmejagjdyjd6en21i" type="hidden" name="form_build_id" value="form-cK8Mc6Qn5NU048qQlvfDHuKuFyTMejagJDyJd6eN21I" class="form-control" /> <input data-drupal-selector="edit-webform-submission-white-papers-node-51565-add-form" type="hidden" name="form_id" value="webform_submission_white_papers_node_51565_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Thu, 14 Mar 2024 04:00:00 +0000 jpressman 51565 at /blog/4-trends-and-innovations-airlines-2024 <span class="field field--name-title field--type-string field--label-hidden">4 Trends and Innovations for Airlines in 2024</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-01-29T20:34:04-05:00" title="Monday, January 29, 2024 - 20:34" class="datetime">Mon, 01/29/2024 - 20:34</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-202911" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/4-trends-and-innovations-airlines-2024"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="2000" height="1179" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/4%20Trends%20and%20Innovations_Airlineindustry.jpg?itok=3mn-rBsn 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="707" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/4%20Trends%20and%20Innovations_Airlineindustry.jpg?itok=F76vrIhj 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="453" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/4%20Trends%20and%20Innovations_Airlineindustry.jpg?itok=-ww8PTmz 1x"/> <img loading="eager" width="2000" height="1179" alt="An airplane moving towards the camera on a runway. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/4%20Trends%20and%20Innovations_Airlineindustry.jpg?itok=3mn-rBsn" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-202914" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-202913" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-top:16px; margin-bottom:16px">The aviation sector has a rich history of embracing change and pushing the boundaries of innovation. The industry continues to evolve in 2024, striving to meet the expectations of tech-savvy and environmentally conscious travelers. Come along as we explore four different trends and innovations shaping the airline industry this year.</p> <h3 class="text-align-left">1. Sustainable Aviation Initiatives</h3> <p class="text-align-left">Sustainability remains a focal point for airlines in 2024. As we know, it takes a lot to get aircraft up and running. To work to reduce their carbon footprint, many airlines are investing in more fuel-efficient aircraft. The adoption of electric and hybrid planes is gaining momentum, promising to revolutionize air travel with quieter and cleaner flights. The electric airplane also <a href="https://www.toptal.com/finance/market-research-analysts/electric-airplanes">promises to reduce fuel</a> costs significantly (just how much is still up for debate) while simultaneously working at saving the planet from hazardous fuel waste. According to electric plane start-up <a href="https://www.ampaire.com/" target="_blank" title="https://www.ampaire.com/">Ampaire</a>, an electric aircraft can have a 90% reduction in fuel costs, a 50% cut in maintenance, 66% quieter takeoffs & landings, and 0% tailpipe emissions when compared to fossil fuel aircraft.</p> <h3 class="text-align-left">2. Advanced In-Flight Entertainment Systems</h3> <p class="text-align-left">With the global in-flight entertainment system market size valued at USD 5.96 billion in 2022 and projected to be USD <a href="https://www.skyquestt.com/report/in-flight-entertainment-system-market#:~:text=Global%20In%2DFlight%20Entertainment%20System%20Market%20Insights,period%20(2023%2D2030).">12.29 billion by 2030</a>, in-flight entertainment is taking a leap forward. Airlines are enhancing their entertainment systems with augmented and virtual reality experiences, allowing passengers to immerse themselves in interactive content and games. This is particularly popular with extra-long flights. Connectivity is getting a boost, too, with more airlines offering high-speed Wi-Fi and even the potential for in-flight VR meetings and conferencing.</p> <h3 class="text-align-left">3. Biometric Technology for Seamless Travel</h3> <p class="text-align-left">By biometric technology, we are referring to <a href="https://www.sciencedirect.com/science/article/pii/S0160412021003445#b0145">facial recognition used to confirm passenger identity</a> at airports. 2023 witnessed an increased adoption of biometric technology for smoother and more secure travel experiences. Facial recognition and fingerprint scanning are being used for streamlined check-in, security clearance, and boarding processes. This may turn some people off, but this innovative approach is eliminating the need for manual checks, leading <a href="https://www.linkedin.com/pulse/top-10-underrated-benefits-airport-biometrics-travel-imran-qureshi/">to significantly reduced wait times</a> and a clear increase in efficiency.</p> <h3 class="text-align-left">4. Personalized and Data-Driven Services</h3> <p class="text-align-left">Airlines are increasingly harnessing data and AI to offer personalized services. Passengers can now expect customized travel recommendations from seat preferences to meal options. Predictive maintenance powered by AI is helping airlines ensure that planes are in top condition and reduce flight delays. Imagine an airport where real-time insights can predict flight delays, optimize ground operations, and personalize passenger experiences. That’s the power of being data-driven. By adopting the right mindset, <a href="https://worldaviationfestival.com/blog/airlines/modern-data-strategy-elevating-the-airport-and-airline-industry/#:~:text=New%20technologies%2C%20like%20generative%20AI,power%20of%20being%20data%2Ddriven.">data-driven organizations</a> can:</p> <ul> <li class="text-align-left">Create compelling new customer experiences</li> <li class="text-align-left">Unlock new revenue streams</li> <li class="text-align-left">Differentiate themselves from competitors</li> </ul> <p class="text-align-left">The airline industry in 2024 is marked by a commitment to sustainability, a focus on passenger safety, and a dedication to enhancing the travel experience. Innovations in technology, entertainment, and data-driven services are reshaping the way we fly. As we look ahead, it's clear that the airline industry is not just taking off—it's soaring into a promising and exciting future.</p> <p class="text-align-left">To learn more and speak to one of our team members in the industry, contact us <a href="/industries/travel-hospitality/airlines">here</a>!</p> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The ¾ÅÉ« Travel Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Tue, 30 Jan 2024 01:34:04 +0000 muna.abdulkader 50218 at /blog/travel-trends-2024-businesses-going-global <span class="field field--name-title field--type-string field--label-hidden">Travel Trends in 2024 for Businesses Going Global</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-01-05T10:53:44-05:00" title="Friday, January 5, 2024 - 10:53" class="datetime">Fri, 01/05/2024 - 10:53</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-189810" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/travel-trends-2024-businesses-going-global"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="2000" height="1333" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Travel-trends.jpg?itok=oCVHygZ6 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Travel-trends.jpg?itok=9BYjmtdv 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Travel-trends.jpg?itok=aCh8xG7v 1x"/> <img loading="eager" width="2000" height="1333" alt="Three friends smiling posing for a picture in front of an older building while traveling.. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Travel-trends.jpg?itok=oCVHygZ6" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-189813" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-189812" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left" style="margin-bottom:11px">The travel industry is one of the most dynamic when it comes to adapting to technological, economic, and environmental changes. We expect 2024 will throw many new challenges at the industry, so we’re predicting the top trends for the coming year that travel businesses around the world should pay attention to.</p> <h3 class="text-align-left">Prioritizing experiences</h3> <p class="text-align-left">An emerging theme that <a href="https://stories.hilton.com/2024trends">Hilton</a> discovered in its latest trends report is that 85% of travelers are prioritizing cultural connections, dining, and experiences in general when booking trips, with 81% looking forward to the unknown. This is something that travel businesses should capitalize on when marketing their services or destinations, particularly with 52% of people looking to reduce spending in other areas of their life to prioritize travel. Gen Z (72%) and Millennials (71%) are planning to spend more on travel in 2024 despite the ongoing economic uncertainty.</p> <h3 class="text-align-left">Sustainability is still top of mind</h3> <p class="text-align-left">This is not necessarily a new trend, as <a href="https://www.countryandtownhouse.com/travel/ecotourism/">sustainability</a> has been top of mind for consumers and businesses for a while. But heightened environmental awareness, particularly around sustainable and eco-conscious travel, is becoming even more common on a global scale. As travelers have become more mindful of their ecological footprint, they are seeking ways to explore the world while treading lightly on the Earth—so much so that roughly 76% of travelers want to travel in a greener way in the next 12 months, and roughly 70% of tourists are willing to pay extra for eco-friendly accommodations.</p> <h3 class="text-align-left">Hyper-personalization is expected by travelers</h3> <p class="text-align-left">Travelers are expecting more and more when it comes to personalization, and businesses need to tap into all available data sources to be able to meet this growing need. <a href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization#:~:text=McKinsey%20research%20shows%20that%2071,for%20personalization%20in%20the%20future?" target="_blank" title="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization#:~:text=McKinsey%20research%20shows%20that%2071,for%20personalization%20in%20the%20future?">According to research by McKinsey</a>, 71% of consumers expect companies to deliver personalised interactions, and 76% get frustrated when this doesn’t happen. Particularly with <a href="https://blog.google/products/chrome/privacy-sandbox-tracking-protection/">Google’</a>s phasing out of third-party cookies, there’s been a shift toward utilizing first- and second-party data collection, focused more on the direct relationships with customers. By leveraging this information, brands can craft highly personalized travel experiences, tailoring recommendations and content to individual preferences. Travel companies need to invest in robust data strategies to gain insights, anticipate needs, enhance engagement, and build trust in an era where personalized, targeted interactions are paramount.</p> <h3 class="text-align-left">Tech advancements enhancing the travel experience</h3> <p class="text-align-left">Technology is constantly evolving, particularly in the travel industry. Travelers are becoming used to more seamless journeys and expecting more from their travel providers. From AI-powered travel assistants creating customized itineraries to <a href="https://solar-digital.com/blog/technology-trends-in-the-travel-and-hospitality-industry">contactless payment</a> and check-in technologies and biometric security systems, 2024 will see businesses trying out new methods of making things easier for travelers around the world.</p> <p class="text-align-left"> </p> <p class="text-align-left">The future of the travel industry is marked by dynamic shifts and innovative trends. As technology, sustainability, and consumer preferences continue to evolve, businesses embracing these trends are poised to foster loyalty, increase bookings, and stand out in a competitive market. If you’d like to learn more about how ¾ÅÉ« can help your brand succeed in 2024, reach out to our expert team <a href="/industries/travel-hospitality">today</a>!</p> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">¾ÅÉ« Travel Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Fri, 05 Jan 2024 15:53:44 +0000 muna.abdulkader 49696 at