/ en Tue, 29 Jul 25 08:40:32 -0400 /resources/webinars/rethinking-search-thriving-age-genai-and-llms <span class="field field--name-title field--type-string field--label-hidden">Rethinking Search: Thriving in the Age of GenAI and LLMs</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-07-29T08:40:32-04:00" title="Tuesday, July 29, 2025 - 08:40" class="datetime">Tue, 07/29/2025 - 08:40</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-252453" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/rethinking-search-thriving-age-genai-and-llms"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="450" height="259" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=_Sat_oxR 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="450" height="259" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=-9B2aLmY 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="450" height="259" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=r-rvYkRX 1x"/> <img loading="eager" width="450" height="259" alt="Rethinking Search: Thriving in the Age of GenAI and LLMs" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=_Sat_oxR" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-61298-form webform-submission-webinar-request-node-61298-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/14/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox"> <fieldset id="edit-markup" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01"> <fieldset style="width:48%; 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} else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/thriving-in-the-age-of-genAI-and-LLMs" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-plxwmweoo9ydm7sz983avqhdzkjqxlcijqlyffvmsxe" type="hidden" name="form_build_id" value="form-plxwMweoO9yDm7SZ983AVQHdZKJQxLCIjQlyfFVmsXE" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-61298-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_61298_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>There鈥檚 a lot of noise around how search is evolving鈥攂ut what鈥檚 actually happening, and what should you be doing about it?</p><p>Tune in as our APAC team unpacks the real impact of LLMs on SEO and content strategy. With insights from four expert perspectives, you鈥檒l walk away with practical actions to stay ahead, protect your rankings, and maximize visibility in the AI-driven search landscape.</p><p><strong>Speakers:</strong></p><ul><li>Robyn Schwarz - Content 九色 Engineer, AI/MT- 九色</li><li>Mario Lenoci - Digital Content Strategist- 九色</li><li>Givany Chong - Digital Strategist, APAC- 九色</li><li>Vivian Ma- Director of Digital Growth, APAC- 九色</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Tue, 29 Jul 2025 12:40:32 +0000 tanvi.channe 61298 at /resources/webinars/customer-experience-growth-reaching-australias-migrant-customers <span class="field field--name-title field--type-string field--label-hidden">Customer Experience & Growth: Reaching Australia鈥檚 Migrant Customers</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>juan.gonzalez</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-07-21T22:39:40-04:00" title="Monday, July 21, 2025 - 22:39" class="datetime">Mon, 07/21/2025 - 22:39</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-252453" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/customer-experience-growth-reaching-australias-migrant-customers"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1645" height="920" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/webinar_CXStrategy.png?itok=BJzGqY1C 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="671" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/webinar_CXStrategy.png?itok=KTnrOP5Z 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="430" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/webinar_CXStrategy.png?itok=VVsqoW04 1x"/> <img loading="eager" width="1645" height="920" alt="webinar_CXStrategy" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/webinar_CXStrategy.png?itok=BJzGqY1C" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-60996-form webform-submission-webinar-request-node-60996-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/14/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row--2"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox--2"> <fieldset id="edit-markup--2" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01--2"> <fieldset style="width:48%; 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} else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/customer-experience-growth-reaching-australias-migrant-customers" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-g-ig-hg93ncvarpqysu6vpvbzsry6uzdahofqmdwgau" type="hidden" name="form_build_id" value="form-G-Ig-HG93ncVArpQySU6VpvBzSrY6uZDahoFQMdWGAU" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-60996-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_60996_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>How do you deliver exceptional customer experiences in a country as linguistically and culturally diverse as Australia, where over five million people speak a language other than English?</p><p>Join 九色鈥檚 Claire Mullins, with guests Edwina Olver (Experience Director at Untangld) and Emily Bayford (Contact Centre Consultant), for an insightful conversation on CX strategy with a special focus on Australia's migrant population. Gain insights into the country鈥檚 rich cultural landscape, explore the challenges and opportunities of multilingual customer engagement and get practical tips for building an inclusive CX strategy.</p><ul><li>Key Takeaways:</li><li>How CX strategies are evolving to meet today鈥檚 customer expectations</li><li>Designing CX strategies tailored to migrant Australians</li><li>Engaging customers in their native language at critical points in the customer journey, including the contact centre</li><li>How the right CX strategy can improve access, build loyalty and drive growth</li></ul><p><strong>Host:</strong></p><ul><li>Claire Mullins 鈥� Director, Business Development, 九色</li></ul><p><strong>Guest Speakers:</strong></p><ul><li>Edwina Olver 鈥� Experience Director, Untangld<br>Edwina is a CX leader with 15+ years of experience across strategy, design, insights and agile delivery. At Untangld, she helps businesses of all sizes create impactful, future-ready customer experiences.</li><li>Emily Bayford 鈥� Contact Centre Consultant<br>Emily brings 20 years of experience in contact centre operations across in-house, BPO and outsourcing. She specialises in service transformation and inclusive design, with a focus on supporting vulnerable and multilingual customers.</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Tue, 22 Jul 2025 02:39:40 +0000 juan.gonzalez 60996 at /blog/transperfects-new-signage-beams-over-punes-tech-hub <span class="field field--name-title field--type-string field--label-hidden">九色鈥檚 New Signage Beams over Pune鈥檚 Tech Hub</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-07-16T06:39:51-04:00" title="Wednesday, July 16, 2025 - 06:39" class="datetime">Wed, 07/16/2025 - 06:39</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-251925" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/transperfects-new-signage-beams-over-punes-tech-hub"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="2000" height="1333" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/transperfects-new-signage-beams.jpg?itok=HC40CXGR 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/transperfects-new-signage-beams.jpg?itok=blVTCc6V 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/transperfects-new-signage-beams.jpg?itok=APZHvEiU 1x"/> <img loading="eager" width="2000" height="1333" alt="Transperfects new signage beams" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/transperfects-new-signage-beams.jpg?itok=HC40CXGR" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-251924" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-251923" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>India鈥檚 thriving technology and innovation hub just got a little brighter鈥攍iterally. New signage at 九色鈥檚 Westend Icon office in Pune is now shining high above Aundh, one of the city鈥檚 most sought-after commercial and residential hubs.</p><p>To some, it may be just another company name on a building in the fast鈥揹eveloping Aundh neighborhood. To us, it marks how much we鈥檝e grown鈥攁nd how strongly we鈥檙e rooted here.</p><p>When 九色 opened the Pune office in 2005, we hardly imagined that one day we鈥檇 have our name on a building like this, alongside global powers like Deloitte. Years of growth, a strong culture, and a spirit of camaraderie brought us here, and we鈥檙e proud to see our name in lights. Today, the Pune office is home to more than 600 team members working across diverse functions, from AI training and technology development to media production and localization.</p><p>When they鈥檙e not in the office, employees can be found engaging in a variety of social and environmental initiatives. This could mean planting trees through Hamari Vasudhara (鈥渙ur earth鈥�) or empowering underprivileged adults with employment skills through Saksham (which means 鈥渃apable鈥� or 鈥渃ompetent鈥�).</p><h2>Pune: The Silicon Valley of Maharashtra</h2><p>Located in the Western Indian state of Maharashtra, Pune has rightfully earned its reputation as the region鈥檚 Silicon Valley. With world-class universities, a booming tech economy, and a rich pool of multilingual talent, it鈥檚 a natural fit for 九色鈥檚 global strategy.</p><p>Our teams here not only serve international clients but also collaborate with some of India鈥檚 most iconic brands, films, and TV series鈥攂ringing stories and services to life in over 200 languages.</p><p>The Pune office also houses a state-of-the-art audio production studio, opened in 2024 to support our growing media and entertainment work in the region. The team serves a broad spectrum of industries, including life sciences, financial services, e-commerce, and entertainment, helping organizations meet local and global demands.</p><h2>Celebrating 九色鈥檚 Expanding Impact in India</h2><p>九色鈥檚 presence in India continues to expand, with additional offices in Chennai and Delhi鈥攐ur regional hub and document review center for 九色 Legal. Recently, 九色 acquired Bangalore-based <a href="/about/press/transperfect-acquires-paybooks-technologies" target="_blank">Paybooks Technologies</a>, a leading provider of HR, payroll, and compliance solutions. Together, these locations strengthen our 24/7 operational capabilities and help us deliver high-volume, high-quality services more efficiently across time zones.</p><p>For our Pune team, the new signage is a proud reflection of the innovation, collaboration, and client dedication that define 九色. For the company, it鈥檚 a symbol of how far we鈥檝e come and how much more we plan to do.</p><p>If you're in the area, come by and check out the new signage鈥攁nd join us in celebrating everything Pune represents.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The 九色 Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Wed, 16 Jul 2025 10:39:51 +0000 tanvi.channe 60863 at /resources/webinars/how-effectively-localise-and-manage-content-scale-international-success <span class="field field--name-title field--type-string field--label-hidden">How to Effectively Localise and Manage Content at Scale for International Success</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>shubham.laygude</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-14T03:11:38-04:00" title="Monday, April 14, 2025 - 03:11" class="datetime">Mon, 04/14/2025 - 03:11</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-245771" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/how-effectively-localise-and-manage-content-scale-international-success"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/PartnerLink-Webinar-8April.jpg?itok=fW9KtLJJ 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/PartnerLink-Webinar-8April.jpg?itok=L1MAL7m3 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/PartnerLink-Webinar-8April.jpg?itok=m9FeVbuX 1x"/> <img loading="eager" width="1920" height="1080" alt="How to Effectively Localise and Manage Content at Scale for International Success" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/PartnerLink-Webinar-8April.jpg?itok=fW9KtLJJ" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-59487-form webform-submission-webinar-request-node-59487-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/14/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row--3"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox--3"> <fieldset id="edit-markup--3" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01--3"> <fieldset style="width:48%; 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} else if(cookieURL.indexOf('&' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'blog' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else if(cookieURL.indexOf('?' + 'utm_source' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else { // return false document.querySelector("input[name='lead_source']").value = "Website Form"; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_landing_c']").value = readCookie('first_landing'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_landing_c']").value = window.location; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_key_c']").value = readCookie('first_querystring'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_key_c']").value = location.search; } /* location cookies */ if (document.cookie.match(/^(.*;)?\s*set_city\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_city']").value = readCookie('set_city'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_state\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_state']").value = readCookie('set_state'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_country\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_country']").value = readCookie('set_country'); } else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/how-effectively-localise-and-manage-content-scale-international-success" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-7zclkpfpssf1kg3zlih9jmskdgbxgmmgbif1fbhocyi" type="hidden" name="form_build_id" value="form-7ZcLkPFpSSF1kg3ZLIh9jMsKdgBxGMMgBIF1FBhoCyI" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-59487-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_59487_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><strong>Date:</strong> April 08th 2025</p><p><strong>Session Details</strong>: Join us for an exclusive panel discussion featuring experts from 九色, Contentful, and IDP Education as they delve into the strategies and technologies essential for managing multilingual content at scale. This insightful event will explore how automation and artificial intelligence play a critical role in streamlining content processes for enterprise brands.</p><p><strong>Panelists:</strong></p><ul><li>Sunaina Ajwani Howells | Regional Strategic Alliances, APAC | 九色</li><li>Paulina Belcik | Director, Strategic Accounts | 九色</li><li>Emily McIvor | Head of Digital | IDP Education</li><li>Nivedhika Muthuswamy | Content Engineering Manager | IDP Education</li><li>Prashanthi Shankar | Senior Product Marketing Manager | Contentful</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Mon, 14 Apr 2025 07:11:38 +0000 shubham.laygude 59487 at /resources/webinars/generative-ai-contact-centre-automating-multilingual-customer-engagement <span class="field field--name-title field--type-string field--label-hidden">Generative AI in the Contact Centre: Automating Multilingual Customer Engagement</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-20T02:18:41-05:00" title="Thursday, February 20, 2025 - 02:18" class="datetime">Thu, 02/20/2025 - 02:18</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238718" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/generative-ai-contact-centre-automating-multilingual-customer-engagement"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="450" height="251" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/big-image%20%281%29.png?itok=nvacxqy4 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="450" height="251" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/big-image%20%281%29.png?itok=2Zn423sv 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="450" height="251" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/big-image%20%281%29.png?itok=ASHfCpmh 1x"/> <img loading="eager" width="450" height="251" alt="Connect- AI in CCO space" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/big-image%20%281%29.png?itok=nvacxqy4" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-58151-form webform-submission-webinar-request-node-58151-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/14/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row--4"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox--4"> <fieldset id="edit-markup--4" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01--4"> <fieldset style="width:48%; 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height: 352px;"> <div style="width: 302px; height: 352px; position: relative;"> <div style="width: 302px; height: 352px; position: absolute;"> <iframe src="https://www.recaptcha.net/recaptcha/api/fallback?k=6Lfr0i0UAAAAAH3iFhMJ1dn3KN6Rw0foGyc2Br59&hl=en" title="Google captcha" style="border: none; overflow: hidden; width: 302px; height:352px; border-style: none;"></iframe> </div> <div style="width: 250px; height: 80px; position: absolute; border-style: none; bottom: 21px; left: 25px; margin: 0px; padding: 0px; right: 25px;"> <textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response" style="width: 250px; height: 80px; border: 1px solid #c1c1c1; margin: 0px; padding: 0px; resize: none;" value=""></textarea> </div> </div> </div> </noscript> <input data-drupal-selector="edit-captcha-cacheable" type="hidden" name="captcha_cacheable" value="1" class="form-control" /> </div> </div> <div data-drupal-selector="edit-actions" class="form-actions webform-actions js-form-wrapper form-group" id="edit-actions--7"><input class="webform-button--submit button--primary js-form-submit form-submit btn btn-primary" data-drupal-selector="edit-actions-submit-4" type="submit" id="edit-actions-submit--4" name="op" value="Watch"/> </div> </div> </div> <input data-drupal-selector="edit-ga-key-c" type="hidden" name="ga_key_c" value="" class="form-control" /> <input data-drupal-selector="edit-ga-source-c" type="hidden" name="ga_source_c" value="" class="form-control" /> <input data-drupal-selector="edit-ga-landing-c" type="hidden" name="ga_landing_c" value="" class="form-control" /> <input data-drupal-selector="edit-fq-email-distro-c" type="hidden" name="fq_email_distro_c" value="kgentile@transperfect.com" class="form-control" /> <input data-drupal-selector="edit-lead-source" type="hidden" name="lead_source" value="Website Form" class="form-control" /> <input data-drupal-selector="edit-campaign-id" type="hidden" name="campaign_id" value="62758b16-e454-11e7-bfe8-0699afa2cd79" class="form-control" /> <input data-drupal-selector="edit-assigned-user-id" type="hidden" name="assigned_user_id" value="00540000000oP0VAAU" class="form-control" /> <input data-drupal-selector="edit-team-id" type="hidden" name="team_id" value="1" class="form-control" /> <input data-drupal-selector="edit-team-set-id" type="hidden" name="team_set_id" value="1" class="form-control" /> <input data-drupal-selector="edit-eng-event-name-c" type="hidden" name="eng_event_name_c" value="Generative AI in the Contact Centre: Automating Multilingual Customer Engagement" class="form-control" /> <input data-drupal-selector="edit-engagement-type-c" type="hidden" name="engagement_type_c" value="Form_ThoughtLeadership" class="form-control" /> <input data-drupal-selector="edit-eng-new-check-c" type="hidden" name="eng_new_check_c" value="1" class="form-control" /> <input data-drupal-selector="edit-eng-origin-site-c" type="hidden" name="eng_origin_site_c" value="TPT English" class="form-control" /> <input data-drupal-selector="edit-eng-vertical-c" type="hidden" name="eng_vertical_c" value="TP Connect" class="form-control" /> <input data-drupal-selector="edit-fq-hidden-url-c" type="hidden" name="fq_hidden_url_c" value="/taxonomy/term/14/feed" class="form-control" /> <input data-drupal-selector="edit-primary-address-city" type="hidden" name="primary_address_city" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-state" type="hidden" name="primary_address_state" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-country" type="hidden" name="primary_address_country" value="" class="form-control" /> <fieldset id="edit-script--4" class="js-form-item js-form-type-processed-text form-type-processed-text js-form-item- form-item- form-no-label form-group"> <script> // It's best to run this script as soon as the DOM is ready, not after a delay. document.addEventListener('DOMContentLoaded', function() { // Function to populate hidden fields from session storage function populateHiddenFields(retries = 3) { try { const storedData = sessionStorage.getItem('initial_landing_data'); // If no data is found, we can't do anything. if (!storedData) { console.log('No initial_landing_data found in sessionStorage.'); if (retries > 0) { setTimeout(() => populateHiddenFields(retries - 1), 2000); // try again in 2s } return; } // Parse the stored data. Use try...catch for safety. const data = JSON.parse(storedData); // Use a more efficient way to map and set values const fields = { 'ga_landing_c': data.initial_url, 'referring_url_c': data.referrer, 'hidden_timestamp': data.timestamp, 'hidden_utm_source': data.utm_source, 'hidden_utm_medium': data.utm_medium, 'hidden_utm_campaign': data.utm_campaign, 'hidden_utm_term': data.utm_term, 'hidden_utm_content': data.utm_content, 'ga_key_c': data.lead_qstring, 'lead_source': data.lead_source }; for (const name in fields) { const element = document.querySelector(`input[name='${name}']`); if (element) { element.value = fields[name] || ''; // Use a fallback of an empty string } else { console.warn(`Hidden input with name='${name}' not found.`); } } } catch (error) { console.error("Error populating hidden fields:", error); } } // Run the function immediately once the form is ready populateHiddenFields(); }); </script><script> /* move image to correct spot */ var parID = document.getElementById("main-wrapper"); var myDiv = parID.getElementsByTagName("picture")[0]; var td = document.getElementById("image-replace"); td.parentNode.replaceChild(myDiv, td) /* sugar tracking cookies */ function readCookie(name) { var n = name + "="; var cookie = document.cookie.split(';'); for(var i=0;i < cookie.length;i++) { var c = cookie[i]; while (c.charAt(0)==' '){c = c.substring(1,c.length);} if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} } return ""; } var cookieURL = "--"; if (document.cookie.match(/^(.*;)?\s*first_querystring\s*=\s*[^;]+(.*)?$/)) { cookieURL = readCookie('first_querystring'); } else { // no cookie, set landing page cookie cookieURL = window.location.href; } if(cookieURL.indexOf('?' + 'creative' + '=') != -1){ // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'creative' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'blog' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else if(cookieURL.indexOf('?' + 'utm_source' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else { // return false document.querySelector("input[name='lead_source']").value = "Website Form"; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_landing_c']").value = readCookie('first_landing'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_landing_c']").value = window.location; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_key_c']").value = readCookie('first_querystring'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_key_c']").value = location.search; } /* location cookies */ if (document.cookie.match(/^(.*;)?\s*set_city\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_city']").value = readCookie('set_city'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_state\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_state']").value = readCookie('set_state'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_country\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_country']").value = readCookie('set_country'); } else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/connect-ai-in-cco-space" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-njal3hedkkqz9rcymgcwsy2kdv0jbdajjjvvyitfcfg" type="hidden" name="form_build_id" value="form-njAL3HeDkKQz9RcYmgCwSY2KDv0jBDaJjjVvyItfcFg" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-58151-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_58151_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p style="color:black;">Catch our expert panel as they explore how automation is transforming multi-language contact centers .</p><p style="color:black;">Diego Bartolome and Claire Mullins cover:</p><ul style="color:black;"><li><strong>Real-World Deployments</strong> 鈥� Lessons from successful automation rollouts.</li><li><strong>Emerging Trends</strong>鈥揟he latest advancements in multilingual customer engagement.</li><li><strong>Technology Adoption</strong> 鈥� How organizations are embracing automation.</li><li><strong>Risk Mitigation</strong> 鈥� Strategies for a smooth, secure transition.</li><li><strong>Maximizing Benefits</strong> 鈥� Enhancing efficiency and satisfaction for agents and customers.</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Thu, 20 Feb 2025 07:18:41 +0000 tanvi.channe 58151 at /blog/trends-travel-industry-2025 <span class="field field--name-title field--type-string field--label-hidden">Trends in the Travel Industry for 2025</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-18T02:04:25-05:00" title="Tuesday, February 18, 2025 - 02:04" class="datetime">Tue, 02/18/2025 - 02:04</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-240333" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/trends-travel-industry-2025"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1516" height="1010" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TravelBlog.png?itok=tCESxUOc 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="799" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TravelBlog.png?itok=2Mjmd8z1 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TravelBlog.png?itok=UFiG7Jdw 1x"/> <img loading="eager" width="1516" height="1010" alt="Travel Blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TravelBlog.png?itok=tCESxUOc" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-240336" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-240335" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Travel is evolving faster than ever, blending cutting-edge technology with authentic cultural experiences鈥攁ll while speaking your language. <br>In 2025, the travel industry isn鈥檛 just about booking a trip. It鈥檚 focused on creating immersive journeys that resonate on a personal level. From hyper-personalized itineraries and AI-powered chatbots to Asia鈥檚 booming influence, here are five travel trends poised to shape the future.</p><h2>1. Personalization鈥擲peaking the Traveler鈥檚 Language</h2><p>Personalization in the travel industry goes beyond outdated itineraries and basic translation apps鈥攊t鈥檚 about delivering experiences in the traveler鈥檚 native language while considering cultural context. <br>Imagine booking a dream vacation and receiving a custom-tailored itinerary that not only highlights must-see landmarks but also recommends local hidden gems, unique culinary experiences, and off-the-beaten-path cultural events鈥攁ll delivered in your native language and tailored to your cultural background. In 2025, personalization in travel is set to transcend standard package deals.<br>Take, for example, a global tour operator that sends you a beautifully curated itinerary in your preferred language. It might include everything from local dining hotspots and art exhibitions to festivals that truly capture the spirit of the destination. When your culture and language are reflected in every detail, it builds instant trust and excitement.</p><p><strong>Benefits of Language-Centric Personalization:</strong></p><ul><li><strong>Builds Trust and Rapport</strong>:Travelers feel more comfortable and understood.</li><li><strong>Increases Booking Conversions</strong>: Reduces barriers by leveraging translation and localization</li><li><strong>Enhances Customer Satisfaction</strong>: Delivers culturally relevant recommendations.</li></ul><h2>2. Seamless Digital Experiences</h2><p>Remember the frustration of navigating clunky websites and complicated check-in processes for an airline flight? Today鈥檚 travelers expect a frictionless experience where every digital touchpoint works together harmoniously. In 2025, the journey from browsing to booking鈥攁nd even post-trip engagement鈥攚ill be smooth as silk. <br>Imagine an all-in-one travel app that not only lets you book flights, hotels, and local tours, but also sends real-time updates, personalized suggestions based on your travel history, and even offers a virtual concierge that can answer your questions at any hour.</p><p><strong>Key Features Driving Seamless Digital Experiences:</strong></p><ul><li><strong>Intuitive Interfaces</strong>: Easy-to-use apps and websites that cater to both tech-savvy and less digitally inclined travelers.</li><li><strong>Digital Concierge Services</strong>: Virtual assistants that help with everything from check-in procedures to discovering local attractions.</li><li><strong>Smart Notifications</strong>: Real-time alerts that keep you informed about gate changes, delays, or even local weather conditions.</li></ul><h2>3. AI for Lean Teams and Reduced Budgets (with a Touch of Machine Translation)</h2><p>Running a travel company is no small feat鈥攅specially when budgets are tight and teams are lean. Enter AI and machine translation (MT). In 2025, AI will help travel companies deliver top-notch customer service and localized content without the overhead of large, multilingual teams.<br>Consider the power of AI-driven chatbots on a travel website. These digital assistants are available 24/7, instantly translating customer inquiries and offering travel tips in multiple languages. By handling routine inquiries and quickly translating content, they enable small teams to efficiently manage global communications. Picture a traveler from Brazil landing on a website and being greeted in Portuguese, receiving immediate help to book a hotel or get travel advice鈥攁ll without waiting on hold for a human agent<br>Another travel industry use case is automated content localization. Marketing teams can use MT tools to quickly adapt promotional materials, ensuring that every ad and email campaign speaks directly to its intended audience. This approach saves time and money while making travelers everywhere feel understood.</p><p><strong>How AI Is Transforming Travel Operations:</strong></p><ul><li><strong>AI-Driven Chatbots</strong>: Provide instant multilingual support, reducing wait times and enhancing customer service.</li><li><strong>Automated Content Localization</strong>: Quickly adapts marketing materials to resonate with global audiences.</li><li><strong>Efficient Resource Management</strong>: Allows lean teams to manage broader markets without additional staffing costs.</li></ul><h2>4. Asia鈥檚 Re-Emergence as a Global Travel Powerhouse</h2><p>Asia is not just a tourist hotspot鈥攊t鈥檚 rapidly emerging as a global travel powerhouse. Whether it鈥檚 the vibrant streets of Tokyo, the bustling markets of Bangkok, or the serene landscapes of Bali, Asian destinations are captivating travelers around the world. At the same time, Asia is becoming a major source of outbound tourism, with millions eager to explore new cultures. Understanding regional cultural nuances and local language preferences is essential to capturing this market.</p><p>Travel brands are taking note by launching highly localized marketing campaigns in languages like Mandarin, Korean, and Japanese. For instance, airlines and hotel chains are crafting campaigns that speak directly to Asian audiences, complete with regional cultural references and promotional offers timed around local festivals and holidays.</p><p>Many resorts in Southeast Asia have started offering packages that showcase local culture with traditional dance performances, culinary classes, and guided tours of local sites, taking regional languages into consideration. This travel trend of culturally tailored offerings not only attracts Asian travelers but also enriches their experiences.</p><p><strong>Key Factors Driving Asia鈥檚 Travel Boom:</strong></p><ul><li><strong>Localized Marketing Campaigns</strong>: Tailored content in Mandarin, Korean, and Japanese resonates with diverse audiences.</li><li><strong>Culturally Rich Travel Packages</strong>: Experiences that highlight local traditions and customs appeal to both inbound and outbound travelers.</li><li><strong>Growing Outbound Tourism</strong>: Increased demand from Asian travelers seeking unique global experiences</li></ul><h2>5. Experiential Loyalty鈥擱ewarding Memories, Not Just Points</h2><p>Loyalty programs are evolving. Gone are the days when travelers collected points solely for discounts. In 2025, loyalty is all about unique experiences鈥攃reating memories that last a lifetime. Travel industry brands are offering perks like cooking classes with local chefs or exclusive cultural tours as loyalty rewards. These immersive opportunities transform loyalty programs into gateways for discovering the soul of a destination, ensuring that every journey becomes a story worth sharing.<br>For instance, a luxury travel provider could surprise its frequent flyers with an invitation to a private art tour in Paris, complete with personalized, multilingual guides who speak directly to their interests. This level of attention transforms routine bookings into extraordinary adventures, fostering deeper emotional connections and encouraging repeat business.</p><p><strong>Benefits of Experiential Loyalty:</strong></p><ul><li><strong>Creates Emotional Bonds</strong>: Unique experiences forge lasting memories</li><li><strong>Differentiates Brands</strong>: Sets travel companies apart from competitors.</li><li><strong>Boosts Repeat Bookings</strong>: Satisfied travelers are more likely to return and spread the word.</li></ul><h2>Transforming the Way the World Travels</h2><p>In 2025, every aspect of the traveler鈥檚 journey is being reimagined to be more personal, efficient, and enriching.<br>For travel companies ready to embrace this future, partnering with experts in translation and localization is crucial. Whether it鈥檚 booking a confirmation or fielding a customer service inquiry, ensuring every interaction is perfectly tuned to the needs of a global audience will set you apart.<br>Ready to elevate your travel brand in 2025? <a href="/industries/travel-hospitality" title="Transpefect">Reach out to 九色鈥檚 expert team today</a> and discover how our solutions can drive your global success.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By 九色</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Tue, 18 Feb 2025 07:04:25 +0000 jpressman 58145 at /blog/future-driving-how-ai-shaping-automotive-industry-2025 <span class="field field--name-title field--type-string field--label-hidden">The Future of Driving: How AI is Shaping the Automotive Industry in 2025</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-17T11:49:35-05:00" title="Monday, February 17, 2025 - 11:49" class="datetime">Mon, 02/17/2025 - 11:49</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-240333" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/future-driving-how-ai-shaping-automotive-industry-2025"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1575" height="886" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/ManufacturingBlog.png?itok=pFEIlxhW 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/ManufacturingBlog.png?itok=vdHSMhyl 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/ManufacturingBlog.png?itok=ShgZkl1r 1x"/> <img loading="eager" width="1575" height="886" alt="2025 Trends" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/ManufacturingBlog.png?itok=pFEIlxhW" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-240336" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-240335" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The automotive industry is racing toward an awe-inspiring future, fueled by groundbreaking advancements in artificial intelligence (AI) and emerging technologies. While we鈥檙e already seeing the impact today, the true potential of AI in vehicles is just beginning to unfold. From smarter connectivity and self-driving cars to seamless updates and predictive maintenance, AI is poised to completely redefine how we design, drive, and interact with these vital machines. Buckle up as we explore the game-changing ways AI will transform the automotive world in the years ahead.</p><h2>Connectivity: The Backbone of Smart Vehicles</h2><p>As consumers demand more from their in-car experiences, automakers are increasingly integrating advanced connectivity features that enable cars to communicate with devices, systems, and even other vehicles on the road. Many vehicles already offer Wi-Fi connectivity, Bluetooth integration, and smartphone apps that let drivers control various functions remotely. However, with the rise of AI-powered systems, cars will become even smarter鈥攍earning driver preferences and behaviors, automatically adjusting settings based on historical data, and providing real-time updates on road conditions, weather, and traffic. </p><p>How AI is transforming vehicle connectivity is evident in technologies like vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication. Powered by AI, these systems allow cars to 鈥渢alk鈥� to each other and surrounding infrastructure, such as traffic lights and road signs. This will improve traffic flow, reduce accidents, and even help reduce congestion. Additionally, AI will enable the integration of cloud-based services, allowing vehicles to receive real-time updates, access new features, and download software patches without visiting a dealership. This level of vehicle connectivity will transform cars into dynamic, ever-evolving systems that become more efficient and user-friendly over time.</p><h2>AI-Powered Autonomous Driving</h2><p>One of the most transformative applications of advanced technology in the automotive sector is the role of AI in autonomous vehicles. Over the past decade, AI capabilities have made significant strides in enabling self-driving cars. This progress is driven by machine learning, deep learning, and computer vision, which allow cars to 鈥渟ee鈥� and interpret their surroundings, understand traffic patterns, and make real-time decisions. As AI models continue to advance, autonomous vehicles will become safer, more reliable, and increasingly accepted by the public. </p><p>While autonomous vehicles may not dominate our roads in the immediate future, the gradual rollout of semi-autonomous features鈥攕uch as adaptive cruise control, lane-keeping assist, and automatic parking卢鈥攊s already underway. AI will also play a crucial role in the development of 鈥渄riverless fleets,鈥� which could revolutionize the transportation and logistics industries. These AI-powered fleets would be able to operate 24/7, reducing costs and increasing efficiency while removing human error from the equation.</p><h2>Annual Updates: A New Era for Vehicle Evolution</h2><p>Automakers are increasingly offering vehicles that receive over-the-air (OTA) updates, enabling them to add new features, fix bugs, and even improve performance remotely. These OTA updates, often powered by AI, will become a core part of the future driving experience. For instance, AI systems will learn from real-world driving data and fine-tune a car鈥檚 driving dynamics, improving things like fuel efficiency, performance, or handling through software updates. AI could also be used to enhance infotainment systems, making them more personalized and intuitive based on user preferences. </p><p>Annual updates will affect not only software but potentially hardware improvements as well. As automakers adopt more advanced AI technologies, it鈥檚 possible that vehicles will evolve more rapidly, receiving new features and functionalities each year. This means consumers may no longer have to wait for the latest model to enjoy the latest advancements in vehicle technology.</p><h2>Predictive Maintenance and Enhanced Safety</h2><p>By continuously monitoring a vehicle鈥檚 components, AI systems can predict when maintenance is required before a part fails, potentially saving consumers time and money by avoiding breakdowns. For example, AI could monitor battery health, tire pressure, and brake wear, notifying drivers when it鈥檚 time for service or a part replacement. </p><p>AI will also play a significant role in enhancing driver and passenger safety. AI-powered systems will enable more accurate collision avoidance, real-time hazard detection, and advanced driver assistance systems (ADAS). These systems will continuously learn from driver behavior, road conditions, and accident data, becoming more effective at preventing crashes and reducing the severity of those that occur. </p><p>In the future, fully autonomous vehicles will eliminate many human errors that cause accidents, resulting in a dramatic reduction in road fatalities and injuries. AI-driven vehicles will have the ability to react faster and more accurately to sudden changes in the driving environment, providing a level of safety far beyond what human drivers can achieve.</p><h2>Sustainability: AI in the Quest for Efficiency</h2><p>Electric vehicles (EVs) are already gaining traction, but AI will help optimize energy consumption, battery management, and charging infrastructure. AI algorithms can predict the most efficient routes, adjust energy usage based on driving habits, and even help manage charging times to minimize energy costs or grid congestion. </p><p>In addition, AI will play a key role in vehicle design, helping manufacturers create lighter, more efficient cars with minimal environmental impact. By analyzing vast amounts of data, AI can suggest design improvements that reduce fuel consumption, lower emissions, and enhance overall vehicle efficiency.</p><h2>The Road Ahead: Challenges and Opportunities</h2><p>While the potential of AI in vehicles is immense, there are still challenges to overcome. Concerns around data privacy, cybersecurity, and the ethical implications of autonomous driving remain prevalent. However, the industry is moving toward solutions that address these issues, with stricter regulations, better encryption, and AI models that can operate transparently and safely. </p><p>The future of AI-powered cars and driving technology will depend on how the industry navigates these challenges. As connectivity, autonomy, and AI-driven technologies evolve, vehicles will become smarter, safer, and more efficient, offering unparalleled experiences for drivers and passengers alike. </p><p>With our global reach and cutting-edge AI capabilities, <a href="/industries/more-industries/automotive" title="九色 - Automotive">九色 </a>is helping the automotive industry break down barriers and create vehicles that are not only intelligent but also adaptive to the diverse needs of drivers worldwide. By bridging language, connectivity, and technology gaps, 九色 is ensuring the future of driving is more connected, intuitive, safe, and efficient for everyone on the road. </p><p>Ready to accelerate your global strategy? <a href="/industries/more-industries/automotive">Get in touch with our experts</a> and drive your business forward today!</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By 九色</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/automotive" hreflang="en">Automotive</a></div> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Mon, 17 Feb 2025 16:49:35 +0000 jpressman 58144 at /blog/translation-ai-hype-vs-impact <span class="field field--name-title field--type-string field--label-hidden">Translation AI: Hype vs. Impact</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-05-13T12:09:15-04:00" title="Monday, May 13, 2024 - 12:09" class="datetime">Mon, 05/13/2024 - 12:09</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-217373" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/translation-ai-hype-vs-impact"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="2000" height="857" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TranslationAI.png?itok=7kXVwgM7 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="514" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TranslationAI.png?itok=VwzwAjxi 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="329" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TranslationAI.png?itok=LNiSmwM1 1x"/> <img loading="eager" width="2000" height="857" alt="an illustration of human arms and robot arms (rest of bodies out of picture) interacting with digital tools." class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TranslationAI.png?itok=7kXVwgM7" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-217372" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-217371" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The launch of ChatGPT in late 2022 sparked immediate hype around generative AI. Many were quick to declare that AI would destroy all jobs. In the translation world, what AI is doing is enhancing productivity and opening up new opportunities. <o:p></o:p></p><p>In a recent webinar, 九色鈥檚 Diego Bartolome, <a>head of AI.NOW</a>, and Ty Trainer, Machine Translation Implementation Manager, delved into what they call 鈥渢ranslation AI,鈥� a way of doing translation that stacks generative AI on top of existing technologies. They talked about how to get started implementing AI into workflows, use cases, and emerging opportunities. <o:p></o:p></p><h3>Translation AI: The New Reality<o:p></o:p></h3><p>九色 has been doing machine translation (MT) for about 30 years. Now, we鈥檙e integrating generative AI (specifically, large language models, or LLMs) to help us do more. Translation AI is a framework for understanding this AI-integrated way of performing translation and localization. It鈥檚 thinking about AI not as a distinct, unconnected technology but as a set of technologies that work together to maximize productivity while also ensuring quality and extending savings. <o:p></o:p></p><h3>How Has AI Hype Impacted Companies?<o:p></o:p></h3><p><strong>Push to implement:</strong> Companies are pressured by leadership to implement AI solutions. But they may not know how to do it, or what it will mean for operations. Ideally, it鈥檚 done slowly and thoughtfully in a way that considers different use cases and requirements for various business units within the company. <o:p></o:p></p><p><strong>IT solution to 鈥渢he language problem鈥�: </strong>Translation has shifted from being owned by marketing to being owned by IT departments. Companies think human translation is expensive, and they see generative AI as the most efficient solution. But often, the people involved in the content and localization processes are not consulted before solutions are implemented. To be effective, companies need to drive change with people, as technology alone will not solve everything.  <o:p></o:p></p><p><strong>Reshaping content and localization goals: </strong>The translation industry is becoming more technological, which is reshaping roles and challenging traditional processes鈥攅ven creating new career paths. People need to understand the technology and how best to incorporate it into workflows. <o:p></o:p></p><h3>The AI Maturity Model<o:p></o:p></h3><p>There is a temptation to implement AI for the sake of it, but this is the wrong approach. <o:p></o:p></p><p><em>Don鈥檛 implement AI because it鈥檚 there; do it to solve a business problem.</em> Many companies are in the early stages of implementing AI, and the best way for them to 鈥渕ove up鈥� is through experimentation. We experiment with customers on their AI journey. We create pilots and minimally viable products (MVPs)鈥攖he first version of a product or service that allows customers to understand when generative AI or AI can help the business. If it works, we scale. If not, we try something else. <o:p></o:p></p><h3>From Hype to Reality: Where Are We Seeing Generative AI Applied Most Usefully?<o:p></o:p></h3><p>We look at how LLMs can combine with existing translation workflows to improve processes. We ask: How can we stack鈥攐r more meaningfully incorporate鈥攇enerative AI into translation-specific workflows? We can use generative AI in conjunction with existing AI technologies that companies are using for translation, i.e., neural machine translation (NMT).<o:p></o:p></p><p>Machine translation is a mature application of AI. It鈥檚 been at the peak of productivity for 15鈥�20 years. LLMs are a more nascent technology. While NMT is designed for translation, LLMs are open-ended in what they can do. At 九色, we have found in almost every use case that NMT outperforms generative AI in terms of translation quality. <strong>We leverage both for their respective strengths. </strong><o:p></o:p></p><p>Here are three areas where we are seeing success:<o:p></o:p></p><ul style="list-style-type:disc;"><li>Accelerating post-editing tasks<o:p></o:p></li><li>Maximizing translator efficiency<o:p></o:p></li><li>Offering greater translation fluency<o:p></o:p></li></ul><p>Once we have our source content, we use AI to optimize it. This is a fully automated step. We then use translation AI (NMT + LLMs) to translate and perform post-editing, with a human-in-the-loop option.  <o:p></o:p></p><h3>Emerging Opportunities<o:p></o:p></h3><p>Synthesis AI is being used to draw insights from content. We foresee being able to incorporate synth AI for multilingual content generation. Instead of producing the content and then translating it into multiple languages, we鈥檇 be producing it in multiple languages. Eventually, instead of translators, we鈥檇 have in-language reviewers. <o:p></o:p></p><p>This would happen first with lower-risk content. For example, you could feed synth AI a prototype, a few features, and an image to write multilingual product descriptions for different retailers. <o:p></o:p></p><h3>Assess Translation Needs<o:p></o:p></h3><p>Do you need machine translation for projects that would be too expensive if you used humans only? Do you need real-time translation to quickly reply to a large number of customers in various geographies? Do you want to increase the efficiencies of your human translation process?<o:p></o:p></p><p>Look at samples of documents that need translating. How many and which languages do you need? What are your quality requirements? Do you have historical translations to draw from? We can use what you have to calculate the approximate level of productivity and quality you can expect to see from MT. <o:p></o:p></p><p>The best thing companies can do to integrate AI is to start small. An organization doing human-only translation can鈥檛 expect to jump immediately to a fully automated workflow.<o:p></o:p></p><p>And remember that data is critical for both AI model training and for proving ROI. Organizations need to reliably report on ROI. Having a reliable way to use data to measure impact is crucial. Finally, integration doesn鈥檛 happen overnight. Expect to build, learn, and iterate. <o:p></o:p></p><p><a href="https://globallink.transperfect.com/webinar/translation-ai-hype-vs-reality">Click to view the webinar</a>.<o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">九色 Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Mon, 13 May 2024 16:09:15 +0000 muna.abdulkader 52762 at /resources/webinars/adobe-summit-session-terumo-medical-and-micron-technology <span class="field field--name-title field--type-string field--label-hidden">Adobe Summit Session With Terumo Medical And Micron Technology</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>kgentile</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-14T18:34:10-04:00" title="Sunday, April 14, 2024 - 18:34" class="datetime">Sun, 04/14/2024 - 18:34</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-215101" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/adobe-summit-session-terumo-medical-and-micron-technology"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/AdobeSummit2024-Social.png?itok=Uw5d4hiY 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/AdobeSummit2024-Social.png?itok=kYA640Ey 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="401" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/AdobeSummit2024-Social.png?itok=lXEbWKVs 1x"/> <img loading="eager" width="1200" height="627" alt="Adobe Summit 2024" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/AdobeSummit2024-Social.png?itok=Uw5d4hiY" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Sun, 14 Apr 2024 22:34:10 +0000 kgentile 52233 at /blog/how-generative-ai-changing-localization-game <span class="field field--name-title field--type-string field--label-hidden">How Generative AI is Changing the Localization Game</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-01T14:10:48-05:00" title="Thursday, February 1, 2024 - 14:10" class="datetime">Thu, 02/01/2024 - 14:10</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-202928" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/how-generative-ai-changing-localization-game"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="2000" height="1334" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/2023%20Retail%20Year%20In%20Review.png?itok=a8MnmQ2S 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/2023%20Retail%20Year%20In%20Review.png?itok=XIYOcHy9 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/2023%20Retail%20Year%20In%20Review.png?itok=lZ0abmSB 1x"/> <img loading="eager" width="2000" height="1334" alt="A person online shopping on their phone and laptop. Photo is overlaid with dollar signs and shopping cart icons. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/2023%20Retail%20Year%20In%20Review.png?itok=a8MnmQ2S" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-202927" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-202926" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="MsoNormal text-align-left">As we reflect on 2023, we do so with tremendous gratitude. Over the last year, 九色 continued its track record of uninterrupted growth, and we had the humbling opportunity to apply our resources and technologies in many ways to support our clients and communities. <o:p></o:p></p> <p class="text-align-left">Nothing was more prevalent in our 2023 offering than the application of generative AI. As our businesses continue to evolve around this exciting innovation, we wanted to highlight the top three business areas where GenAI is changing the localization game.<o:p></o:p></p> <h3 class="text-align-left">Translation<o:p></o:p></h3> <p class="text-align-left">Generative AI has revolutionized multilingual content by enabling faster, more fluent, and cost-effective solutions. However, it鈥檚 important to note that machine translation is a mature technology that started in the 鈥�50s with rule-based systems, and current products in the market pioneered the use of transformers, <a href="https://twitter.com/AndrewYNg/status/1697312412192718931">the architecture behind large language models (LLMs</a>).<o:p></o:p></p> <p class="text-align-left">九色鈥檚 solution, already based on deep learning, will enable the combination of the best-trained machine translation models with LLMs to adapt sentences for better understandability. In our models, we use translation memories, glossaries, and other linguistic assets to tailor machine translation outputs to the client鈥檚 style, terminology, and tone of voice. For many languages, the output quality can be on par with human translation, but we would still recommend the human touch to guarantee an error-free text. <o:p></o:p></p> <p class="text-align-left">Additionally, in some verticals where the output doesn鈥檛 need to be an exact translation of the source, pioneers are piloting multilingual content creation thanks to the effective use of LLMs and other solutions that enable SEO-optimized content. <o:p></o:p></p> <p class="text-align-left">While we have integrated OpenAI models into translation workflows, we鈥檝e found that performance is lower when compared to a well-trained, custom MT engine. We are also integrating LLM-based actions into our tools to improve outputs鈥攗pgrading machine translations or turning a fuzzy match into a better translation. For AI content pre-editing, we鈥檝e also started using LLMs for quality improvements, quality estimation of machine or human translation, and automated post-editing of MT outputs.<o:p></o:p></p> <h3 class="text-align-left">Digital Marketing <o:p></o:p></h3> <p class="text-align-left">Beyond content creation and optimization for a wider reach, AI-powered tools are helping marketers accelerate their digital marketing campaign pipelines and reduce the effort needed to get campaigns off the ground. <o:p></o:p></p> <p class="text-align-left">At 九色, we have experience across a variety of scenarios, like optimizing multilingual ad copy with generative AI and traditional digital marketing tools. What was previously done in days now takes minutes, enabling faster time-to-market as well as continuous A/B testing to improve campaigns in real time. By streamlining keyword research, we can reduce workloads for digital strategists so they can spend their time on more valuable activities. We also work with images to generate visuals for online content as well as descriptions of the images for efficient and cost-effective accessibility and SEO alt-text. For campaigns that involve video, synthetic voices can be used to create a 鈥渂rand voice鈥� that is consistent across markets and platforms. <o:p></o:p></p> <p class="text-align-left">Generative AI and automation enable businesses to efficiently engage customers with relevant, high-quality content, maximize their online visibility, and create more inclusive and accessible shopping experiences, ultimately driving sales and brand loyalty.<o:p></o:p></p> <p class="text-align-left">Besides text projects for meta titles and descriptions, product or destination content, and many others, one of the most promising areas is visuals. On one side, we鈥檙e using AI to describe images鈥攁nd applying those descriptions not only to alt-text but also to train AI-generated text. On the other side, we鈥檙e leveraging image AI to significantly reduce costs for creating website images. We can modify backgrounds, place products in different scenes, extend images, or even create images that do not exist. The next frontier: multimodal models for text, images, speech, and videos. <o:p></o:p></p> <h3 class="text-align-left">Customer Support<o:p></o:p></h3> <p class="text-align-left">By providing predictive responses and accelerating query resolution, AI-powered customer support tools can increase agent capacity by up to 50%. Chatbots and virtual assistants leverage massive datasets (FAQs, knowledge bases, product information, previous tickets, etc.) to anticipate and provide accurate solutions to customer inquiries in real time. Thanks to the multilingual nature of AI technology, the customer support tools can do this in multiple languages and therefore, empower monolingual customer service teams to respond to queries no matter what language they speak. This not only speeds up response times but also allows human agents to focus on more complex issues that a chatbot wouldn鈥檛 be able to solve. By enabling customer support teams to handle a significantly larger volume of interactions, overall efficiency and customer satisfaction are improved, leading to increased brand loyalty. Finally, due to the multilingual aspect of AI-powered customer support, you may no longer need representatives in all markets where you sell. Something 九色 is working on long-term is integrating speech-to-speech translation in call centers, which will improve efficiencies and enhance customer satisfaction.<o:p></o:p></p> <p class="text-align-left">In summary, generative AI is reshaping the localization landscape. From streamlined translation to enhanced digital marketing and efficient customer support, this technology is revolutionizing operations. Businesses adopting generative AI are empowered to reach global markets, adapt quickly, and provide more personalized experiences. It's no longer an option but a necessity for those seeking success in such a competitive industry. <o:p></o:p></p> <p class="text-align-left">Need help deploying GenAI at your company? You know where to find us!<o:p></o:p></p> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">九色 Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Thu, 01 Feb 2024 19:10:48 +0000 muna.abdulkader 50222 at