/ en Fri, 23 May 25 05:27:54 -0400 /blog/5-ways-ensure-high-quality-foreign-patent-translation-services <span class="field field--name-title field--type-string field--label-hidden">5 Ways to Ensure High-Quality Foreign Patent Translation Services</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-05-23T05:27:54-04:00" title="Friday, May 23, 2025 - 05:27" class="datetime">Fri, 05/23/2025 - 05:27</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-247193" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/5-ways-ensure-high-quality-foreign-patent-translation-services"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1080" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=2dX_OUjO 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1080" height="1080" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=t-hFX2Ft 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="768" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=OLWTn7EN 1x"/> <img loading="eager" width="1080" height="1080" alt="5-Ensure High-Quality " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=2dX_OUjO" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-246553" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-246552" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>When it comes to protecting your invention internationally, patent translations play a crucial role, as even small discrepancies can lead to legal, technical, and financial complications. Ensuring accuracy in patent translations isn’t just about fluency in the source and target languages—it requires deep expertise in legal language and requirements, technical details, and industry-specific terminology. To help safeguard your invention, here are five practical steps for building a reliable, high-quality patent translation process.</p><h2>1. Create a Glossary and Leverage Translation Memory for Consistency</h2><p>The pillars of any successful translation program begin with understanding the client’s existing assets. This includes creating a client-specific glossary and style guide, and determining whether previously completed translations can be repurposed. Patent applications are not only detailed and often repetitive, but also highly technical and industry-specific. Ensuring consistency across the portfolio is essential for reducing risk and maintaining clarity.</p><p>Existing translations and glossaries reviewed during the pre-flight stage form the foundation of a client’s translation memory (TM)—an electronic database that stores previously translated, edited, and proofread content segments, allowing them to be leveraged in future projects.</p><p>Repurposing previously translated content and referencing the established glossary terms significantly improves consistency, key to achieving high quality when it comes to complex legal and technical language in patent translations. Because language is inherently subjective—and even slight variations in wording can change the intended meaning—a lack of consistency poses serious risks to patent protection. Creating a comprehensive glossary and actively managing a TM help ensure uniform language and formatting, while also reducing translation costs and turnaround times.</p><h3>Actionable Tip</h3><p>Work with your drafting team to create a glossary before the translation process begins, including terms that are critical to your invention, preferred translations, and company-specific terminology. When referenced regularly, the glossary will help maintain consistency between applications. As your portfolio grows, the glossary should be updated in real-time as you identify new key terms.</p><h2>2. Choose Experienced Linguists with Subject-Matter Expertise</h2><p>Working with specialized patent translation services helps ensure accuracy in legal filings. While technology has brought significant efficiencies and quality improvements to the patent translation process, human review remains the most critical element. Because even minor misinterpretations of technical terms or legal language can alter the scope of an invention or its protection, partnering with experienced, subject-matter expert translators is essential to maintaining your patent’s integrity across every language.</p><p>When selecting a foreign patent translation services provider, it’s important to choose one that is accredited by the International Organization for Standardization (ISO) and committed to a rigorous process that matches linguists to projects based on specialized expertise. In addition to ISO accreditation, the provider should have a process for assessing the linguists’ industry-specific knowledge across a wide range of fields—such as pharmaceuticals, legal (including patents), electronics, technology, and regulatory compliance—before assigning them to any project. This should also include thorough screening to verify native language fluency, educational background, relevant translation experience, and professional references.</p><p>Typically, only a small percentage of applicants are qualified for highly technical work, ensuring that only the most capable linguists are selected. To maintain these high standards of quality and specialization, the translation provider should also conduct regular audits, ongoing training, and continuing education. This rigorous vetting process enables production teams to confidently assign linguists with the precise technical and industry knowledge required to deliver accurate, high-quality patent translations.</p><h3>Actionable Tip</h3><p>Partner with linguists who have a proven track record in your industry—whether it’s technology, pharmaceuticals, or engineering—and have successfully completed industry-specific tests to demonstrate their expertise.</p><p>Ideally, collaborate with your translation team to establish a dedicated group of linguists who will consistently translate your applications. Over time, this continuity allows them to become intimately familiar with your specific terminology and nuances, ensuring greater accuracy and consistency.</p><h2>3. Implement Automated Quality Assurance (QA) Tools</h2><p>While human linguists are indispensable, clients should ensure their translation provider uses automated QA tools as a secondary layer of error detection. After expert patent linguists proofread and revise the translations—ideally involving one to two specialists—the files should be formatted to meet the specific requirements of each jurisdiction and undergo a final eye quality assurance review prior to delivery. This last check helps catch issues like inconsistent terminology, formatting mistakes, or missing claims—errors that might otherwise slip through. Once the translations are complete, the provider should also update the client’s TM to enhance consistency and efficiency in future projects.</p><h3>Actionable Tip</h3><p>Invest in QA tools specifically designed for patent translations. Your language services provider should already have technology with features that scan for inconsistencies, numerical errors, or even discrepancies between claims and figures.</p><h2>4. Establish a Review and Feedback System</h2><p>As translations are continuously repurposed from application to application, a structured review process is crucial for improving consistency over time. Once your legal counsel or patent agents have reviewed the translation, their feedback should be shared with the translators to implement necessary revisions prior to filing. Involving multiple reviewers helps catch errors early and strengthens the quality of the final submission before filing.</p><p>This collaborative approach improves the quality of the current translation and enhances future projects by updating the TM, ensuring consistent terminology and phrasing are used across your entire patent portfolio. Given that even minor errors in a patent filing can result in disputes, rejection, and a lack of protection, a structured review/feedback process ensures that all aspects of the translation are aligned with the original intent and in compliance with legal and technical standards.</p><h3>Actionable Tip</h3><p>Establish a review cycle where patent attorneys assess the legal accuracy of claims, while translators with subject-matter expertise verify the technical translations throughout the review process. To streamline the process, provide feedback using tracked changes to the translators, which allows for easy identification of all changes and an efficient revision process.</p><h2>5. Optimize Patent Translation Timelines</h2><p>The demand for high-quality foreign patent translation is increasing among global IP teams. Because patent translations for filing are legally binding, they require a high level of precision and must be completed by expert patent linguists. Given the specialized knowledge involved, the pool of qualified translators is smaller than for general legal content. For this reason, it’s critical to allocate sufficient time for the translation process—allowing linguists to fully understand the invention, reference supporting documentation, and ensure accuracy and consistency throughout the application.</p><p>For general legal documents, a translator might handle up to 2,500 words per day, whereas the average pace for complex patent translations is closer to 2,000 words per day—not including formatting, proofreading, and final QA. While expedited translations are possible, they often necessitate streamlining standard quality checks, which can compromise the consistency and overall quality of the final document.</p><h3>Actionable Tip</h3><p>When mapping out your international filing strategy, engage your translation team early in the process. Establish KPIs related to submission timelines and on-time delivery to help manage expectations and avoid last-minute requests. Providing comprehensive filing instructions and all relevant supporting documentation as early as possible minimizes the need for production teams to resort to streamlining standard protocols. Additionally, be aware that some jurisdictions offer extensions for submitting translations, providing a valuable opportunity to avoid the pitfalls of rushed translation.</p><h2>Protecting Patents Starts with the Right Translation Process</h2><p>High-quality patent translations require more than linguistic accuracy—they demand subject-matter expertise, strategic workflows, and a deep understanding of legal and technical nuances across jurisdictions. By implementing a structured approach that includes glossaries, specialized linguists, automated QA tools, and a feedback loop, legal and IP teams can reduce risk, improve consistency, and streamline their global filing strategies.</p><p>Whether you're expanding into new markets or managing a growing portfolio, investing in reliable patent translation services is essential for protecting your innovation.<a href="/transperfect-ip" target="_blank"> ��ɫ IP</a> offers expert patent translation services tailored to your industry, languages, and global filing needs. Connect with us to streamline your foreign patent translation process and protect your innovations worldwide.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Nejla Katica</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Director</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Fri, 23 May 2025 09:27:54 +0000 tanvi.channe 60437 at /resources/webinars/european-accessibility-act-ask-experts <span class="field field--name-title field--type-string field--label-hidden">The European Accessibility Act: Ask The Experts!</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>juan.gonzalez</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-05-22T19:41:31-04:00" title="Thursday, May 22, 2025 - 19:41" class="datetime">Thu, 05/22/2025 - 19:41</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-249867" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/european-accessibility-act-ask-experts"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=7coDgAb6 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=0lzCrlI4 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=D7aVzxt_ 1x"/> <img loading="eager" width="1920" height="1080" alt="The European Accessibility Act: Ask The Experts" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=7coDgAb6" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-60435-form webform-submission-webinar-request-node-60435-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/12/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox"> <fieldset id="edit-markup" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01"> <fieldset style="width:48%; 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} else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 50px; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:250px;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/european-accessibility-act-ask-experts" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-hwwihecku-iym8lezr1qc-yocpfvckxxkigwslo62-e" type="hidden" name="form_build_id" value="form-hWwiHeCku_IYm8lezR1Qc-yOcPFvCKxxKIgWslO62-E" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-60435-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_60435_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Following on from our webinar on the European Accessibility Act, we hosted a Q&A to answer viewers questions about the Act and how to become compliant. Aaron Campbell and Sean McCurry from ��ɫ are joined by Valerie Kenyon and Olivier Swain from Hogan Lovells.</p></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Thu, 22 May 2025 23:41:31 +0000 juan.gonzalez 60435 at /resources/webinars/european-accessibility-act-2025-why-it-matters-how-get-ready <span class="field field--name-title field--type-string field--label-hidden">The European Accessibility Act 2025: Why It Matters & How to Get Ready</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-02T03:26:50-04:00" title="Wednesday, April 2, 2025 - 03:26" class="datetime">Wed, 04/02/2025 - 03:26</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238718" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/european-accessibility-act-2025-why-it-matters-how-get-ready"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=qFwYbNaI 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=6QL-M7p1 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=1o26L4TO 1x"/> <img loading="eager" width="1920" height="1080" alt="AI-Regulation" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=qFwYbNaI" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-59091-form webform-submission-webinar-request-node-59091-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/12/feed" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row--2"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox--2"> 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class="form-control" /> <input data-drupal-selector="edit-ga-landing-c" type="hidden" name="ga_landing_c" value="" class="form-control" /> <input data-drupal-selector="edit-fq-email-distro-c" type="hidden" name="fq_email_distro_c" value="media@transperfect.com" class="form-control" /> <input data-drupal-selector="edit-lead-source" type="hidden" name="lead_source" value="Website Form" class="form-control" /> <input data-drupal-selector="edit-campaign-id" type="hidden" name="campaign_id" value="62758b16-e454-11e7-bfe8-0699afa2cd79" class="form-control" /> <input data-drupal-selector="edit-assigned-user-id" type="hidden" name="assigned_user_id" value="00540000000oP0VAAU" class="form-control" /> <input data-drupal-selector="edit-team-id" type="hidden" name="team_id" value="1" class="form-control" /> <input data-drupal-selector="edit-team-set-id" type="hidden" name="team_set_id" value="1" class="form-control" /> <input data-drupal-selector="edit-eng-event-name-c" type="hidden" name="eng_event_name_c" value="The European Accessibility Act 2025: Why It Matters & How to Get Ready" class="form-control" /> <input data-drupal-selector="edit-engagement-type-c" type="hidden" name="engagement_type_c" value="Form_ThoughtLeadership" class="form-control" /> <input data-drupal-selector="edit-eng-new-check-c" type="hidden" name="eng_new_check_c" value="1" class="form-control" /> <input data-drupal-selector="edit-eng-origin-site-c" type="hidden" name="eng_origin_site_c" value="TPT English" class="form-control" /> <input data-drupal-selector="edit-eng-vertical-c" type="hidden" name="eng_vertical_c" value="Media" class="form-control" /> <input data-drupal-selector="edit-fq-hidden-url-c" type="hidden" name="fq_hidden_url_c" value="/taxonomy/term/12/feed" class="form-control" /> <input data-drupal-selector="edit-primary-address-city" type="hidden" name="primary_address_city" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-state" type="hidden" name="primary_address_state" value="" class="form-control" /> <input data-drupal-selector="edit-primary-address-country" type="hidden" name="primary_address_country" value="" class="form-control" /> <fieldset id="edit-script--2" class="js-form-item js-form-type-processed-text form-type-processed-text js-form-item- form-item- form-no-label form-group"> <script> /* move image to correct spot */ var parID = document.getElementById("main-wrapper"); var myDiv = parID.getElementsByTagName("picture")[0]; var td = document.getElementById("image-replace"); td.parentNode.replaceChild(myDiv, td) /* sugar tracking cookies */ function readCookie(name) { var n = name + "="; var cookie = document.cookie.split(';'); for(var i=0;i < cookie.length;i++) { var c = cookie[i]; while (c.charAt(0)==' '){c = c.substring(1,c.length);} if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} } return ""; } var cookieURL = "--"; if (document.cookie.match(/^(.*;)?\s*first_querystring\s*=\s*[^;]+(.*)?$/)) { cookieURL = readCookie('first_querystring'); } else { // no cookie, set landing page cookie cookieURL = window.location.href; } if(cookieURL.indexOf('?' + 'creative' + '=') != -1){ // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'creative' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'fbclid' + '=') != -1) { // set field as PPC - Facebook document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('&' + 'glcid' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Ad_Web"; } else if(cookieURL.indexOf('?' + 'blog' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else if(cookieURL.indexOf('?' + 'utm_source' + '=') != -1) { // set field as PPC - Google document.querySelector("input[name='lead_source']").value = "Social Media Post"; } else { // return false document.querySelector("input[name='lead_source']").value = "Website Form"; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_landing_c']").value = readCookie('first_landing'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_landing_c']").value = window.location; } if (document.cookie.match(/^(.*;)?\s*first_landing\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='ga_key_c']").value = readCookie('first_querystring'); } else { // no cookie, set landing page cookie document.querySelector("input[name='ga_key_c']").value = location.search; } /* location cookies */ if (document.cookie.match(/^(.*;)?\s*set_city\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_city']").value = readCookie('set_city'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_state\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_state']").value = readCookie('set_state'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_country\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_country']").value = readCookie('set_country'); } else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 50px; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:250px;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/the-european-accessibility-act-2025" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-q1up6v0rocdgqmoyoev-bap70tuva-u8avlv9wna0-m" type="hidden" name="form_build_id" value="form-Q1up6v0RocdGQMoyOeV-Bap70tUvA-U8AVlV9wNA0_M" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-59091-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_59091_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Aaron Campbell and Sean McCurry from ��ɫ are joined by Valerie Kenyon and Olivier Swain from Hogan Lovells to discuss the up coming 2025 European Accessibility Act.</p><p>This webinar covers:</p><ul><li>Understanding the EU Accessibility Act – What the law requires and who it impacts.</li><li>Why It Matters – Legal risks, compliance obligations, and potential penalties.</li><li>How Businesses Are Preparing – Insights from successfully navigating the changes.</li><li>How We Can Help – Strategies and solutions for achieving compliance efficiently.</li><li>Key actions you need to take now to be ready by June 2025.</li><li>Live Q&A – Get expert answers to your most pressing questions.</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Wed, 02 Apr 2025 07:26:50 +0000 tanvi.channe 59091 at /resources/webinars/2025-european-accessibility-act-media-and-entertainment <span class="field field--name-title field--type-string field--label-hidden">The 2025 European Accessibility Act: What it means for the media and entertainment industry</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>juan.gonzalez</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-30T12:46:01-05:00" title="Thursday, January 30, 2025 - 12:46" class="datetime">Thu, 01/30/2025 - 12:46</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238718" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/resources/webinars/european-accessibility-act-2025-why-it-matters-how-get-ready"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1280" height="720" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/The_2025_European_Accessibility_Act_What_it_means_for_the_Media_Entertainment_industry.jpg?itok=ihzn-wSV 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/The_2025_European_Accessibility_Act_What_it_means_for_the_Media_Entertainment_industry.jpg?itok=0AdW4ckC 1x"/> <source media="all and (min-width: 577px) 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document.querySelector("input[name='primary_address_country']").value = readCookie('set_country'); } else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 50px; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:250px;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="/resources/video/2025-european-accessibility-act-media-and-entertainment" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-jau70dxnoeo4fl-ovmrfcweftyo716gyy9a6hmqdktm" type="hidden" name="form_build_id" value="form-jau70DXnoeO4fl_OVmrFcwefTyO716gyY9A6hMQdktM" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-57747-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_57747_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>��ɫ Media’s own Ola Kroon and Sevan Nazarian are joined by Dr. Matthias Grundmann of Brehm & Von Moers law firm to discuss the 2025 European Accessibility Act and what it means for the media and entertainment industry.</p><p>This webinar covers:</p><ul><li>What is the act and what does it actually mean for the media and entertainment sector?</li><li>Why does accessibility matter and how can it impact your business positively?</li><li>Legal implications of the act</li><li>Real life examples and best practices</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Thu, 30 Jan 2025 17:46:01 +0000 juan.gonzalez 57747 at /blog/technology-trends-audio-and-video-localization <span class="field field--name-title field--type-string field--label-hidden">Technology Trends in Audio and Video Localization</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-16T14:32:40-04:00" title="Tuesday, April 16, 2024 - 14:32" class="datetime">Tue, 04/16/2024 - 14:32</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-215108" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/technology-trends-audio-and-video-localization"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=oU7zotEv 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=Ui7BvSC9 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=LZPAG9HP 1x"/> <img loading="eager" width="1920" height="1080" alt="A woman sits on her couch with popcorn and a tv remote pointed at her tv while she pauses/plays a film playing." class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=oU7zotEv" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-215111" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-215110" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The demand for audio and video localization is rising in today's globalized world. As technology continues to advance, new trends are emerging in the field, making it easier and more efficient to reach a global audience. In this blog, we will explore some of the latest technology trends in audio and video localization and how they shape the industry.<o:p></o:p></p><h3>1. Artificial Intelligence and Machine Learning<o:p></o:p></h3><p>One of the most significant trends in audio and video localization is artificial intelligence (AI) and machine learning. These technologies are being used to automate the localization process, making it faster and more accurate. For instance, AI and machine learning can transcribe and translate audio and video content in real time, significantly reducing the time and effort required for these tasks. They can also identify and remove background noise or other unwanted elements, enhancing the quality of the localized content.<o:p></o:p></p><h3>2. Speech Recognition and Natural Language Processing<o:p></o:p></h3><p>Another significant audio and video localization trend is speech recognition and natural language processing. These technologies are making it easier to transcribe and translate spoken content, as well as to generate natural-sounding subtitles and dubbing. This is particularly important for languages with complex grammar and syntax, where traditional translation methods may be less effective.<o:p></o:p></p><h3>3. Cloud-Based Localization Platforms<o:p></o:p></h3><p>Cloud-based localization platforms are rapidly gaining popularity in the audio and video localization industry. These platforms offer a user-friendly interface and seamless collaboration between translators, voice actors, and other stakeholders. They also provide a secure and efficient way to store and manage large volumes of audio and video content. With cloud-based platforms, distributing localized content to different markets and tracking its performance has never been easier, giving you peace of mind about the management of your content.<o:p></o:p></p><h3>4. Virtual and Augmented Reality Localization<o:p></o:p></h3><p>As virtual and augmented reality technologies continue to gain momentum, the demand for localization in these mediums is also on the rise. This includes translating and adapting audio and video content for VR and AR experiences, and providing subtitles and dubbing for immersive storytelling. The localization in virtual and augmented reality presents unique challenges, such as adapting to the 3D environment and ensuring a seamless user experience. However, it also opens up exciting opportunities for innovation and creativity, making it a thrilling frontier for the localization industry.<o:p></o:p></p><h3>5. Quality Assurance and Testing Tools<o:p></o:p></h3><p>Using quality assurance and testing tools is another significant audio and video localization trend. These tools help ensure the accuracy and consistency of localized content and identify and fix any potential issues before the content is released. For example, there are tools that can automatically check the timing and synchronization of subtitles with the video, ensuring a seamless viewing experience. There are also tools that can detect and correct grammatical errors in translated content, improving its quality. This is particularly important in the fast-paced world of digital media, where mistakes can quickly go viral and damage a brand's reputation.<o:p></o:p></p><h3>6. GlobalLink Media<o:p></o:p></h3><p>��ɫ Media's GlobalLink Media Suite is a cloud-based localization platform designed specifically for audio and video content. It offers features such as automated transcription and translation, speech recognition, natural language processing, and quality assurance tools to ensure the accuracy and consistency of localized content. The platform also provides a user-friendly interface for collaboration between translators, voice actors, and other stakeholders, as well as secure storage and management of large volumes of content. Overall, GlobalLink Media Suite is a comprehensive solution for audio and video localization that can help content creators reach a global audience more efficiently and effectively.<o:p></o:p></p><p>In conclusion, technology is crucial in shaping the future of audio and video localization. From AI and machine learning to cloud-based platforms and virtual reality, these trends make it easier for content creators to reach a global audience with localized audio and video content. As technology evolves, we can expect even more exciting audio and video localization developments. I encourage you to explore these trends further and consider how you can implement them in your own work to stay ahead in this rapidly evolving industry.<o:p></o:p></p><p>To learn more about media technology trends, AI solutions or media localization services – reach out to <a href="mailto:media@transperfect.com">media@transperfect.com.</a></p><p> <o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Mark Ventresca</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">��ɫ Media Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Tue, 16 Apr 2024 18:32:40 +0000 muna.abdulkader 52235 at /blog/subtitling-vs-dubbing-navigating-pros-and-cons-media-localization <span class="field field--name-title field--type-string field--label-hidden">Subtitling vs. Dubbing: Navigating the Pros and Cons in Media Localization</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-03-27T09:00:00-04:00" title="Wednesday, March 27, 2024 - 09:00" class="datetime">Wed, 03/27/2024 - 09:00</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-210618" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/subtitling-vs-dubbing-navigating-pros-and-cons-media-localization"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=fdRGpyGn 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=5Go12CV2 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=Uzm5fPn8 1x"/> <img loading="eager" width="1920" height="1080" alt="A hand holding a TV remote control, pointing it at a TV that has a streaming platform on it. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=fdRGpyGn" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-210621" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-210620" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">In today’s world, we are more globally interconnected than ever before. The demand for international content has skyrocketed, prompting the need for effective media localization. Among the key considerations in this process are the methods of translation, or how your audience will digest your media content, and whether subtitling, dubbing, or both are necessary. Both techniques aim to break language barriers, but each comes with its own set of pros and cons. <br><br>Let’s explore the intricacies of subtitling and dubbing, delving into the advantages and disadvantages of each to help you make an informed decision for your media localization strategy.</p><h3 class="text-align-left">Subtitling: Pros and Cons</h3><h4 class="text-align-left">Pros:</h4><p class="text-align-left">1. Preservation of Original Voice and Intention:</p><p class="text-align-left">Subtitling maintains the authenticity of the original audio by preserving the original voices of the actors. This helps in conveying the nuances of emotions, tone, and cultural aspects as intended by the filmmakers or content creators.</p><p class="text-align-left">2. Cost-Effectiveness:</p><p class="text-align-left">Subtitling is generally more budget-friendly compared to dubbing as the process just involves translating the script and syncing it with the original audio. At times, transcreation is needed (adapting vocabulary to a specific region or country), but with subtitles, adaptations can be swapped faster than dubbing, which requires re-recording voices.</p><p class="text-align-left">3. Accessibility:</p><p class="text-align-left">Subtitles can allow viewers from around the world to experience a piece of content through translated text. They can also be formatted to provide descriptions of other sounds in addition to translated dialog for the deaf and hard of hearing.</p><h4 class="text-align-left">Cons:</h4><p class="text-align-left">1. Multitasking for Viewers:</p><p class="text-align-left">Subtitles require viewers to read while watching, which can be challenging for some audiences and certain types of content. This can result in missed visual elements or nuances in the performances as viewers split their attention between reading and watching.</p><p class="text-align-left">2. Barriers to Understanding</p><p class="text-align-left">While subtitles break the language barrier to a certain extent, they may still pose a challenge for those who struggle with reading or have visual impairments, limiting accessibility for a broader audience. There are specific types of subtitles or captions that can help enhance accessibility for viewers.</p><p class="text-align-left">3. Space Constraints:</p><p class="text-align-left">Subtitles often have limited space on the screen, making it challenging to convey longer sentences or complex dialogue effectively. This can lead to condensed translations that may not fully capture the original meaning.</p><h3 class="text-align-left">Dubbing: Pros and Cons</h3><h4 class="text-align-left">Pros:</h4><p class="text-align-left">1. Seamless Viewing Experience:</p><p class="text-align-left">Dubbing provides a seamless viewing experience as viewers can focus solely on the visuals without the distraction of reading subtitles. This is especially beneficial for action-packed scenes where reading may cause a disconnect.</p><p class="text-align-left">2. Enhanced Accessibility:</p><p class="text-align-left">Dubbing caters to a broader audience, including those who may struggle with reading or have visual impairments. Delivering content in a viewer's spoken native language eliminates barriers to understanding more effectively.</p><p class="text-align-left">3. Cultural Adaptation and Tone:</p><p class="text-align-left">Dubbing allows for cultural adaptation by incorporating regional accents, colloquialisms, and references, enhancing the relatability of the content for diverse audiences around the world.</p><h4>Cons:</h4><p class="text-align-left">1. Loss of Original Voice:</p><p class="text-align-left">Dubbing involves replacing the original voices with those of local actors. This can lead to a loss of the original voice performances and, at times, alter the emotional impact intended by the filmmakers. For example, a large portion of Tom Cruise’s films have had the same voice actors since the eighties to keep consistency, but not all talents may be available for each project.</p><p class="text-align-left">2. Synchronization Challenges:</p><p class="text-align-left">Achieving perfect synchronization between the dubbed voices and the lip movements of the actors can be a complex task. Poor synchronization and bad translation can result in a disjointed viewing experience, as we’ve seen with popular foreign series in the past few years.</p><p class="text-align-left">3. Higher Production Costs:</p><p class="text-align-left">Depending on the technology available, dubbing can require additional resources, such as hiring voice actors, sound engineers, and translators. Technology such as cloud-based recording management tools can help reduce the overall cost significantly but still outweighs the cost of subtitling.</p><h3 class="text-align-left">Conclusion</h3><p class="text-align-left">In the ongoing debate between subtitling and dubbing, there is no one-size-fits-all solution. The choice between the two depends on various factors, including the target audience, budget constraints, and the desired level of authenticity. Subtitling maintains the original voice and intention but may pose challenges for some viewers, while dubbing offers a seamless experience at a higher cost and the potential loss of the original voice performances.</p><p class="text-align-left">Ultimately, the key is to strike a balance that aligns with the goals of media localization and the preferences of the target audience. As the global appetite for diverse content continues to grow, the evolution of subtitling and dubbing techniques will likely play a crucial role in bridging linguistic gaps and fostering cross-cultural understanding in the realm of entertainment.</p><p class="text-align-left">��ɫ Media’s teams are experts in advising per project on which tools are best for your content, the target audience, and cultural and technological factors. Learn more about our range of services and technologies to provide your next project with the global presence it deserves—with expert quality and competitive pricing. Learn more by emailing <a href="mailto:Media@transperfect.com">Media@transperfect.com</a> or visiting <a href="http://www.transperfect.com/media">www.transperfect.com/media</a><span>.</span></p><p class="text-align-left"> </p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Mark Ventresca</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">��ɫ Media Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Wed, 27 Mar 2024 13:00:00 +0000 muna.abdulkader 51569 at /blog/6-ways-interpretation-and-accessibility-services-can-increase-engagement-your-event <span class="field field--name-title field--type-string field--label-hidden">6 Ways Interpretation and Accessibility Services Can Increase Engagement at Your Event</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-01-16T08:52:30-05:00" title="Tuesday, January 16, 2024 - 08:52" class="datetime">Tue, 01/16/2024 - 08:52</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-188219" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/6-ways-interpretation-and-accessibility-services-can-increase-engagement-your-event"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TP%20Live%20-%20Blog%20Cover%20-%20No%20Words.png?itok=0IWI9WC0 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TP%20Live%20-%20Blog%20Cover%20-%20No%20Words.png?itok=wSomsJ1W 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TP%20Live%20-%20Blog%20Cover%20-%20No%20Words.png?itok=cjFqr1dB 1x"/> <img loading="eager" width="1920" height="1080" alt="tp-live-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TP%20Live%20-%20Blog%20Cover%20-%20No%20Words.png?itok=0IWI9WC0" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-188222" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-188221" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">In today’s increasingly interconnected world, businesses, organizations, and institutions must be ready and able to communicate with a broad audience. One powerful way they can achieve this is through interpretation and accessibility services during meetings and events. Interpretation and accessibility are a dynamic duo because they allow for the ablity to reach all people regardless of how they take in information. Can’t hear? ASL and captions are now available, don’t speak English? A <a href="/solutions/event-services">professional translator can be available on the fly</a>. These services are crucial for breaking down language and physical barriers, enabling organizations to connect with a more extensive and diverse audience. This blog will explore how interpretation and accessibility services can help increase engagement with a broader audience.</p><h3 class="text-align-left">1. Overcoming Language Barriers</h3><p class="text-align-left">Language is one of the most significant barriers to effective communication. In a globalized world, relying solely on a single language is not enough. <a href="/solutions/translation-and-language-services/interpretation">Interpretation services</a> help bridge language gaps by providing real-time oral translation during meetings, conferences, or events. Interpretation ensures that all participants, regardless of their native language, can fully understand and engage with the content. Whether your company is a multinational corporation conducting a global conference or a nonprofit organization reaching out to a linguistically diverse community, interpretation services are invaluable in ensuring that no one is left out due to language barriers.</p><h3 class="text-align-left">2. Enhancing Accessibility for Diverse Audiences</h3><p class="text-align-left">Accessibility services encompass a wide range of accommodations and ensure that individuals with disabilities can fully engage with content and events. This includes providing sign language interpreters for the deaf and hard of hearing, captioning for those with hearing impairments, and accessible formats for those with visual disabilities. By offering these services, organizations demonstrate their commitment to inclusivity and accessibility, opening the door to a broader audience that may have otherwise been excluded. These tool don’t simply reach more people, they are absolutely game changing for people that are affected; it allows them to live, work, grow, and feel apart of society.</p><h3 class="text-align-left">3. Fostering Inclusivity</h3><p class="text-align-left">Inclusivity is more than just a buzzword; it's a fundamental principle that promotes diversity and representation. When organizations provide interpretation and accessibility services, they convey that they value diversity and inclusivity. This fosters a welcoming environment that encourages people from various backgrounds and abilities to engage with their content, products, or services. Inclusivity enhances an organization’s reputation, making it more attractive to a broader audience.</p><h3 class="text-align-left">4. Reaching a Global Audience</h3><p class="text-align-left">With the advent of the internet and the ability to connect with people from all parts of the world, businesses and organizations now have the potential to reach a global audience. Interpretation services are essential for webinars, online conferences, and international marketing efforts, ensuring that participants from different countries and language backgrounds can engage with the content. By makingcontent accessible to a global audience, organizations can tap into new markets and expand their reach in unprecedented ways.</p><h3 class="text-align-left">5. Compliance with Legal Requirements</h3><p class="text-align-left">Many countries and regions have regulations that require organizations to provide accessibility services. In the US there is the <a href="https://www.ada.gov/">American Disabilities Act</a> and in Europe the <a href="https://ec.europa.eu/social/main.jsp?catId=1202&intPageId=5581&langId=en">European Accessibility Act</a> require products and services to adhere to guidelines to aim to help millions of citizens. Noncompliance can result in legal consequences, large amounts of money, a damaged reputation, and potentially more severe restrictions depending on the violation. By offering these services proactively, organizations meet legal requirements and demonstrate their commitment to social responsibility and Inclusivity.</p><h3 class="text-align-left">6. Building Trust and Loyalty</h3><p class="text-align-left">Engaging with a broader audience through interpretation and accessibility services can increase trust and loyalty. When individuals see that an organization values their unique needs and perspectives, they are more likely to develop a sense of loyalty and connection. This trust can translate into long-term relationships, brand advocacy, and positive word-of-mouth—all valuable assets for any organization.</p><h3 class="text-align-left">Conclusion</h3><p class="text-align-left">Interpretation and accessibility services are indispensable tools for businesses, organizations, and institutions that want to increase engagement with a broader audience. These services remove languageand physical barriers and send a powerful message of inclusivity, fostering trust and loyalty. As organizations recognize the value of reaching out to diverse audiences, interpretation and accessibility services have become not just choices, but necessities. By embracing these services, organizations can connect with the world more meaningfully, enriching their operations and building lasting relationships with an increasingly broad and diverse audience.</p><p class="text-align-left">Ready to find out which services will drive engagement at your next event? Visit ��ɫ Live or reach out to our team of experts at <a href="mailto:live@transperfect.com">live@transperfect.com</a>.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By The ��ɫ Live Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Tue, 16 Jan 2024 13:52:30 +0000 jpressman 49295 at /blog/vocal-versatility-media-industry-top-types-voice-performance-jobs <span class="field field--name-title field--type-string field--label-hidden">Vocal Versatility in the Media Industry: Top Types of Voice Performance Jobs</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-12-04T10:13:05-05:00" title="Monday, December 4, 2023 - 10:13" class="datetime">Mon, 12/04/2023 - 10:13</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-187675" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/vocal-versatility-media-industry-top-types-voice-performance-jobs"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Dubbing%20Academy%20-%20Blog%20-%20Voice%20Types%20-%20Graphic%20-%20No%20Words.png?itok=-BFLThvN 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Dubbing%20Academy%20-%20Blog%20-%20Voice%20Types%20-%20Graphic%20-%20No%20Words.png?itok=9eJbwjGe 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Dubbing%20Academy%20-%20Blog%20-%20Voice%20Types%20-%20Graphic%20-%20No%20Words.png?itok=Y55LIvJM 1x"/> <img loading="eager" width="1920" height="1080" alt="dubbing-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Dubbing%20Academy%20-%20Blog%20-%20Voice%20Types%20-%20Graphic%20-%20No%20Words.png?itok=-BFLThvN" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-187678" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-187677" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">Unbeknownst to many, the voice performance industry extends far beyond cartoon animals, cheesy advertisements, and blockbuster film trailers. The remarkable growth of the industry has ushered in a host of opportunities in all types of styles. This allows voice artists to venture into various domains and refine their skills through diverse projects.</p> <p class="text-align-left">It truly is an exciting and lucrative time to be a voice performer! Curious what styles and opportunities are available within the voice acting world ? Below, we present nine types of voice work you can expect to discover on your journey.</p> <h3 class="text-align-left">1. Animation:</h3> <p class="text-align-left">Animation dubbing is most likely the first thing that springs to mind when you hear the term “voice acting.” It involves providing voices and personalities to characters that have been hand drawn or digitally animated with computers to tell stories, convey information, and entertain audiences in imaginative ways.</p> <p class="text-align-left">From children’s programs and anime shows to satirical adult series and animated shorts, voice actors have long found exciting work opportunities and unique gigs to breathe life into some of television’s most iconic characters.</p> <p class="text-align-left">And the fun doesn’t stop there! The film industry is always on the hunt for dubbing actors to take animations to the big screen. Big names like Tom Hanks and Morgan Freeman often venture into the realm of voice acting, but there is a world of opportunity for those who are lesser-known. Take Auli'i Cravalho, the star of Disney’s “Moana,” who hadn’t done voice acting until she landed that iconic role.</p> <p class="text-align-left">And for those voice actors who simply want to refine their skills, YouTube has given rise to a realm of self-produced and independent animation, serving as a fantastic platform for individuals eager to enhance their abilities and build up a portfolio.</p> <h3 class="text-align-left">2. Advertisements:</h3> <p class="text-align-left">“Red Bull gives you wings!” Advertisements are riddled with voiceover sections and thus endless opportunities for voice performers.</p> <p class="text-align-left">Besides the actors that perform in a scene, casting directors will search for voice artists to clearly and compellingly communicate the key information and marketing message of a brand’s offerings.</p> <p class="text-align-left">Unlike animation, the focus is not on voicing iconic characters, but on authenticity, believability, and audience appeal.</p> <p class="text-align-left">With repeat gigs and larger payments, thanks to union minimum wages and contracts, voiceover work for advertisements can truly be a voice actor’s bread and butter.</p> <h3 class="text-align-left">3. Video Games:</h3> <p class="text-align-left">Your character throws a punch with a resounding “HUH,” tumbles to the ground with an “AGH,” and shares some friendly advice with their trusty sidekick: “Mind your noggin, buddy!” Ring a bell?</p> <p class="text-align-left">The video game industry is one of the biggest in the world, even bigger than Hollywood! The extensive attention and widespread popularity of video games have opened up vast avenues for voice artists to carve out a thriving career. Whether it’s games across home consoles such as Xbox, PlayStation, and Nintendo, or the ever-expanding realm of mobile and PC gaming, the possibilities are boundless.</p> <p class="text-align-left">Nowadays, with the integration of motion capture and motion performance techniques, voice artists may find themselves not only providing the character’s voice but also serving as the physicalmodel for their movements. You could be the next Superman of the gaming world!</p> <h3 class="text-align-left">4. Audiobooks:</h3> <p class="text-align-left">They’ve been around for nearly a century, but audiobooks have surged in popularity as a prominent form of entertainment in recent years. The demand for them continues to grow and so does the work for audiobook narrators!</p> <p class="text-align-left">While many authors narrate their own books and many A-list celebrities bring their star power to audiobook narration, the majority of audiobooks being produced feature professional voice artists who often take on multiple roles singlehandedly, at times recording their performances from their own homes.</p> <h3 class="text-align-left">5. E-Learning and Corporate Videos:</h3> <p class="text-align-left">Although perhaps not as glamorous as lending your voice to an interesting animation character, the corporate world and education are brimming with interesting opportunities for voice artists. From training materials and HR videos to university course content and online learning apps, the opportunities are endless—and so is the work involved! You may be asked to perform anything from word pronunciations, engaging explanations, or even narration for educational games.</p> <h3 class="text-align-left">6. Documentaries:</h3> <p class="text-align-left">Think of David Attenborough’s “Planet Earth” documentary. As opposed to taking on a character and delivering an exaggerated performance, documentaries require voiceover narration to help provide essential context and explanations, and craft a compelling and coherent story.</p> <p class="text-align-left">Although seemingly straightforward, it requires a unique skillset; you must be able to strike the right balance between engaging storytelling and informative delivery.</p> <p class="text-align-left">With a plethora of streaming services and cable channels producing their own docuseries these days, the opportunities for voiceover narration are nothing short of abundant.</p> <h3 class="text-align-left">7. Film Trailers:</h3> <p class="text-align-left">The audience is quiet, the screen is black, and you are greeted with the familiar words, “IN A WORLD...” This legendary line is recognized by both movie buffs and voice artists who have experience in film trailers alike.</p> <p class="text-align-left">Traditionally characterised by the deep male voice, film trailers are beginning to welcome a broader range of voices, embracing the diversity required to develop this type of voiceover work. Perhaps your voice could introduce a distinctive and innovative approach to this genre.</p> <h3 class="text-align-left">8. Health and Wellness:</h3> <p class="text-align-left">If you have a naturally motivating and soothing tone of voice, this type of voiceover work may be the best fit for you.</p> <p class="text-align-left">From guided meditation and inspirational videos to fitness apps and recordings, the demand for voiceover and narration work in the health and wellness industry has exploded over the past decade. For this type of gig, it is important to step into the consumer’s shoes and gauge whether the pace and delivery of your reading would truly resonate with people needing that motivational nudge.</p> <h3 class="text-align-left">9. Virtual Assistants:</h3> <p class="text-align-left"><em>“Alexa, what does my commute look like today?” “Hey Siri, snooze my alarm for 20 more minutes.” “At the end of the road, turn left.”</em> Sound familiar?</p> <p class="text-align-left">Our love-hate relationships and two-way conversations with virtual assistants and GPS systems have played a notable role in our lives for years—and they’re not going to stop talking to us now!</p> <p class="text-align-left">If you have a clear, calm, and easy-to-understand voice, you should definitely consider looking for GPS and virtual assistance audio gigs.</p> <h3 class="text-align-left">10. Announcements:</h3> <p class="text-align-left">Think of that classic “announcement voice,” and you probably picture radio hosts and sports broadcasters. However, there is a whole world of announcers’ voices that surround us in our daily lives, many of which often go unnoticed!</p> <p class="text-align-left">That voice you hear on your morning commute telling you to “mind the gap between the train and the platform?” Or that mystical voice that tells you to turn off your phone and refrain from flash photography in the theatre? Voice artists! With an understanding of the subject area, the ability tothink on your toes and confidence in reading from a script, starting a career as a voiceover announcer may be right up your alley!</p> <p class="text-align-left">To learn how you can become a voice talent visit <a href="https://dubbingacademy.transperfect.com/">https://dubbingacademy.transperfect.com/</a> or email us at <a href="mailto:DubbingAcademy@transperfect.com">DubbingAcademy@transperfect.com</a></p> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By The Dubbing Academy Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Mon, 04 Dec 2023 15:13:05 +0000 jpressman 49156 at /blog/casting-dubbing-six-points-avoid-unknown-factor <span class="field field--name-title field--type-string field--label-hidden">Casting For Dubbing: Six Points To Avoid The Unknown Factor</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-11-06T15:20:22-05:00" title="Monday, November 6, 2023 - 15:20" class="datetime">Mon, 11/06/2023 - 15:20</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-185550" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/casting-dubbing-six-points-avoid-unknown-factor"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Dubbing%20-%20No%20Words.png?itok=rvEjKoUB 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Dubbing%20-%20No%20Words.png?itok=cj92yd2h 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Dubbing%20-%20No%20Words.png?itok=QbWO13_n 1x"/> <img loading="eager" width="1920" height="1080" alt="dubbing-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Dubbing%20-%20No%20Words.png?itok=rvEjKoUB" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-185553" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-185552" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">Over the years I cast a lot of great voices, from the <em>Looney Tunes</em> to the <em>Star Wars/Clone Wars</em> characters. I defined a methodology for dubbing actors worldwide to be able to recreate these iconic voices as close as possible to the original. But live-action media is a very different animal.</p> <p class="text-align-left">Unlike the most iconic animated characters who became international brands, worldwide voice consistency is not the main requirement for live-action media. The biggest movie stars rarely sound the same in the different countries where their films are dubbed. So where is the challenge if not in voice matching? It is in everything else: acting, recording speed, availability, location, and how to take direction.</p> <h2 class="text-align-left">The main challenges when casting for live-action language dubbing are:</h2> <h3 class="text-align-left">Established voices</h3> <p class="text-align-left">In the biggest dubbing countries, like France, Italy, Germany, Spain, Mexico, Brazil, Japan, and South Korea, the main film personalities (usually Americans), have an “established voice.” This means that they are dubbed by the same dubbing actor in all their movies.</p> <p class="text-align-left">This is not a contractual agreement; it’s just a cultural element. While it is good and logical to have the same voice always done by the same actor, things get trickier when a dubbing actor is the established voice of several movie stars. In this case, can dubbing directors choose different voice actors to dub different celebrities? Yes and no. Even if they are brave enough to choose a different actor than the established voice, potentially facing the ire of social media, they will also have to consider the financial aspect of things.</p> <p class="text-align-left">“Time is money” being a universal rule, dubbing actors often become a personality’s established voice, not because they sound the same but because they dub well and, most importantly, they dub fast. This is why a small group of good actors dub most of the movies, resulting in that feeling that a lot of stars have the same voice in movies or in TV series internationally. The dubbing director will also have to take into consideration where the dubbing actors reside. When an established voice is in a different city from the rest of the cast, the recording will have to be done in different studios and the engineers will do their best to use a similar set-up so the voices have the same sound quality and the same color, which is never an easy task.</p> <h3 class="text-align-left">American Dubbing</h3> <p>Audiences in the United States don’t have the same approach as it is not yet a dubbing country. When handling the worldwide dubbing for <em>Space Jam</em> and <em>Looney Tunes: Back in Action</em>, my main concern was to use the same voices that I cast previously for the <em>Looney Tunes</em> TV series. American voices have been changed over the years and no one has been too concerned about that. This different relationship with voices in America can be easily explained.</p> <p>Foreign movies, up until now, were practically never dubbed in the United States as the distributors always preferred subtitled versions; and if they really liked a movie, they just made an all-new American version using the same scenario. <em>3 hommes et un couffin</em>, a big hit in France, became <em>3 Men and a Baby</em>. <em>La cage aux folles</em> became <em>The Bird Cage</em>. The Italian <em>Profumo di donna</em> became <em>Scent of a Woman</em>. The list is long.</p> <p>But things are about to change. We’ve started seeing dubbed foreign movies and TV series, thanks to the streaming platforms that now offer their content in several languages, including English. In the past, storing lots of audio tracks on DVD could have been a problem. But that isn’t an issue anymore as the content is now stored on huge servers or, if preferred, the cloud!</p> <h3>Actors’ availability</h3> <p>Dubbing a motion picture is a one-time shot, generally done in one or two weeks. Dubbing a TV series is far more complicated. If the series is a current season, meaning that episodes are released weekly, the director has to make sure that the actors will be available every week for the rest of the season. Because of the very short timelines, the director often starts recording with temporary videos and dubbing actors need to return to the studio to record the missing lines that have been added or changed during production. This is happening for almost every episode, making the dubbing actors juggle their schedules and explains why the price for dubbing a current TV season is so high.</p> <p>The platforms now offer complete series at once, which makes things much easier from a dubbing standpoint. Actors can be scheduled to record three or four episodes at a time, which lowers prices. It also created a new way to watch TV series: binge watching; but this is another story!</p> <h3>The best fit; to choose or not to choose</h3> <p>When casting for a new TV series, the director will have to make a critical choice: Take the best fit for the role or take an actor who will be available and easy to work with for the entire series. I have been in this situation several times and often know beforehand that the recording will be tiring, difficult, and will sometimes generate tension depending on the actors’ personalities. The natural tendency is to take, if not the best, the one who will be there each week and will not create any problems during the recording. The last thing a director wants is to have to change a dubbing actor from one season to the next, or even worse, within the same season.</p> <h3>Sound-alike</h3> <p>If an actor must be changed, we’ll try to find a “sound-alike.” The challenge is to find another dubbing actor that sounds very close to the previous one. Things get complicated when we realize that the perception of a voice is not only based on the voice itself, but also on the way of speaking, the delivery, the accentuation, subtle little things that can give the sensation that two dubbing actors sound the same or not. A “sound-alike” will also have to learn the way of speaking and the intonations of the previous dubbing actor, which adds another level of difficulty during the recording.</p> <h3>The unknown factor</h3> <p>Casting is for sure, the most secretive, unpredictable part of the dubbing process. Realizing all the challenges that could face the voice directors, the casting process doesn’t appear so simple. As it is said: “Casting is not only voice approval.” In fact, it’s much more than that.</p> <p> </p> <p><strong>Ask the Experts</strong></p> <p>Interested in learning more about all things Dubbing? Visit the <a href="https://dubbingacademy.transperfect.com/">Dubbing Academy</a> to learn more tips and tricks from the media entertainment industry experts. </p> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By Jacques Barreau</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Dean of Dubbing, Vice President of Media and Interactive Entertainment at ��ɫ Media</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Mon, 06 Nov 2023 20:20:22 +0000 jpressman 48626 at /blog/unveiling-its-importance-post-production-and-future-industry <span class="field field--name-title field--type-string field--label-hidden">Unveiling Its Importance: Post-Production and the Future of the Industry</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-09-19T10:57:24-04:00" title="Tuesday, September 19, 2023 - 10:57" class="datetime">Tue, 09/19/2023 - 10:57</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-182365" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="/blog/unveiling-its-importance-post-production-and-future-industry"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20Landing%20Page%20-%20No%20Words%20-%20Post%20Prod%20%282%29.png?itok=wb0KrLzp 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Media%20-%20Blog%20-%20Landing%20Page%20-%20No%20Words%20-%20Post%20Prod%20%282%29.png?itok=95hDoyoK 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Media%20-%20Blog%20-%20Landing%20Page%20-%20No%20Words%20-%20Post%20Prod%20%282%29.png?itok=Mevf6XVD 1x"/> <img loading="eager" width="1920" height="1080" alt="media-blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20Landing%20Page%20-%20No%20Words%20-%20Post%20Prod%20%282%29.png?itok=wb0KrLzp" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-182368" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-182367" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><h3 class="text-align-left">Introduction</h3> <p class="text-align-left">In the world of entertainment production, post-production is a critical process where raw footage and audio are transformed into a cohesive, polished product. Often overlooked by the general public, post-production is a complex and indispensable process that can make or break the final outcome of a film, television show, or any other form of media. In this blog, we will explore the significance of media post-production, delve into its various aspects, and glimpse the future of this evolving industry.</p> <h3 class="text-align-left">The Essence of Media Post-Production</h3> <p class="text-align-left">Media post-production encompasses various tasks for enhancing a project's visual and auditory elements. The stage is where raw footage is refined, manipulated, and transformed into a seamless narrative. The primary objectives of post-production include editing, visual effects, sound design, color grading, and distribution. These elements create a final product that captivates audiences and delivers a compelling story.</p> <h3 class="text-align-left">Importance of Post-Production</h3> <h4 class="text-align-left">1. Enhancing Narrative Flow:</h4> <p class="text-align-left">Post-production allows filmmakers to shape the story and improve its flow. Through editing, unnecessary footage can be trimmed, scenes can be rearranged, and pacing can be adjusted to create a more engaging experience. The editor's skill is piecing together different shots, selecting the best performances, and seamlessly transitioning between scenes to create and maintain the intended emotional impact.</p> <h4 class="text-align-left">2. Visual Effects and CGI:</h4> <p class="text-align-left">With technological advancements, post-production has witnessed tremendous visual effects and computer-generated imagery (CGI) growth. These tools allow filmmakers to bring fantastical worlds to life, create breathtaking action sequences, and seamlessly integrate real actors with computer-generated elements. The meticulous work of visual effects artists has become integral to modern cinema, enhancing the storytelling experience and pushing the boundaries of creativity.</p> <h4 class="text-align-left">3. Sound Design and Music:</h4> <p class="text-align-left">Post-production is not limited to the visual aspects of a project; it also focuses on sound design and music. Sound effects, foley, and ambient noise are meticulously added to create a rich audio experience.Sound designers, composers, and editors collaborate to select and create the perfect score to evoke emotions, build tension, and heighten the overall impact of scene.</p> <h4 class="text-align-left">4. Color Grading:</h4> <p class="text-align-left">Color grading gives films and videos their distinctive, individual looks that set the desired mood. This essential step in post-production is possible through color manipulation, contrast adjustments, and fine-tuning of hues. This process allows colorists to elevate the visual aesthetics of a project. Whether creating a desaturated palette for a gritty drama or enhancing vibrant tones for a lively documentary, color grading contributes significantly to the overall visual impact.</p> <h4 class="text-align-left">5. Distribution and Delivery:</h4> <p class="text-align-left">Whether for cinema, television, streaming platforms, or online distribution, post-production ensures that the content is optimized for different mediums and devices, providing viewers with the best possible experience. The post-production process is not complete until the final product is prepared for distribution. Media is formatted, compressed, and encoded in this phase to meet specific delivery requirements.</p> <h4 class="text-align-left">6. Localization for Global Distribution:</h4> <p class="text-align-left">The localization process in post-production involves adapting content to suit the linguistic, cultural, and technical requirements of specific target markets. It encompasses translating dialogue, dubbing or subtitling, adjusting graphics and text, and modifying references or symbols to resonate with local audiences. This process is crucial as it ensures that content can effectively connect with diverse global audiences, enhancing their understanding, engagement, and overall viewing experience while respecting cultural sensitivities and maximizing commercial success.</p> <p class="text-align-left"> </p> <h3 class="text-align-left">The Future of Post-Production</h3> <h4 class="text-align-left">1. Augmented Reality and Virtual Reality:</h4> <p class="text-align-left">As technology advances, augmented reality (AR) and virtual reality (VR) are poised to play an increasingly significant role in the future of post-production. These immersive technologies provide unique storytelling opportunities and demand specialized post-production techniques. From stitching together 360-degree footage to integrating computer-generated elements into AR experiences, the post-production industry will need to adapt to the evolving demands of these emerging mediums.</p> <h4 class="text-align-left">2. Artificial Intelligence and Automation:</h4> <p class="text-align-left">Artificial intelligence (AI) has already begun to impact various aspects of post-production, including automated editing, noise reduction, and image upscaling. AI-powered algorithms can analyze and process vast amounts of data, making tedious tasks more efficient and cost-effective. While AI will neverreplace the creativity and intuition of human editors and artists, it will undoubtedly assist in streamliningworkflows and improving productivity.</p> <h4 class="text-align-left">3. Real-Time Editing and Collaboration:</h4> <p class="text-align-left">The future of post-production will likely witness a shift toward real-time editing and collaboration. With the rise of cloud-based platforms and high-speed internet, remote teams can seamlessly collaborate on projects, enhancing efficiency, and reducing time constraints. Real-time editing enables instantaneous feedback, iteration, and decision-making, allowing for more dynamic and collaborative creative processes.</p> <h4 class="text-align-left">4. Personalized Viewing Experiences:</h4> <p class="text-align-left">With the advent of streaming services and personalized content recommendations, post-production will increasingly focus on tailoring media experiences to individual viewers. Dynamic metadata and adaptive editing techniques will allow for customized versions of films and shows, catering to different preferences, languages, and interactive elements. The future of post-production will empower audiences to engage with content on a deeper and more personalized level.</p> <h3 class="text-align-left">Conclusion</h3> <p class="text-align-left">Post-production is the transformative phase that elevates raw footage into a polished and captivating final product. Its significance lies in enhancing the narrative flow, employing visual effects and sound design, refining color grading, and preparing media for distribution. The future of post-production will embrace augmented reality, virtual reality, artificial intelligence, and real-time collaboration, revolutionizing the industry and pushing the boundaries of creative expression.</p> <p class="text-align-left">As technology evolves, the post-production process will become more efficient, collaborative, and personalized, ensuring that audiences continue to be enthralled by the magic of visual storytelling.</p> <p class="text-align-left">��ɫ Media, a leading global provider of language and technology solutions, leverages cutting-edge technology and a team of highly skilled professionals to offer top-notch post-production services. Their comprehensive suite of tools and software helps streamline the post-production process, ensuring efficiency and accuracy. ��ɫ Media covers a wide range of post-production needs. Their team comprises talented editors, sound engineers, and visual effects artists with deep industry knowledge and expertise. This combination of advanced technology and skilled professionals allows ��ɫ Media to deliver exceptional results and elevate the quality of content to new heights.</p> <p class="text-align-left">To learn more about our services reach out to <a href="mailto:Media@��ɫ.com">Media@��ɫ.com</a></p> <section data-annotation-id="10R"> </section> </div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By ��ɫ Media</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Tue, 19 Sep 2023 14:57:24 +0000 jpressman 47573 at